This case study examines Gail Kelly's leadership and change management initiatives at Westpac, focusing on her efforts to transform the organization through strategic decisions and a strong emphasis on diversity and women empowerment. The analysis delves into Kelly's strategies during the global financial crisis, her merger with St. George, and her commitment to increasing female representation in management. The study highlights the implementation of Kotter's change model, the obstacles faced, and the positive outcomes, such as improved innovation and market position. The assignment also explores the stakeholders involved, the change matrix, and the recommendations for continued success, emphasizing the importance of equal distribution of power, organizational structure focused on women's involvement, and negotiation with employees. Ultimately, the case underscores how Kelly's leadership fostered a more flexible and productive workforce.
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