Strategic Growth Plan for Gail's Bakery: Investment & Exit Options

This report provides a comprehensive analysis of growth planning for Gail's Bakery, a well-known bakery in London, UK. It explores the basis of competitive advantage, assesses growth opportunities using models like VRIO and Porter's Generic Strategies, and examines options for financing growth, including business angels and crowdfunding. The report also applies Ansoff’s growth vector matrix to identify suitable market strategies, such as market penetration and product development. Furthermore, it includes a business plan for growth and evaluates exit or succession options, offering justified recommendations for implementation. The analysis suggests that a cost leadership strategy and product development are appropriate for Gail’s Bakery to achieve higher growth and success.