This report provides a strategic analysis of Gain City, a Singaporean electronics retailer, utilizing various management tools. It begins with an executive summary outlining Gain City's business operations, which include selling general electric and air conditioning items, and its collaborations with suppliers and manufacturers. The report then delves into a macro-environmental analysis using PESTLE, examining political, economic, social, technological, environmental, and legal factors influencing the company. It applies Porter's Five Forces model to assess the competitive pressures within the electronic industry and uses the VRIO framework to evaluate Gain City's internal resources and capabilities. A SWOT analysis is conducted to identify the company's strengths, weaknesses, opportunities, and threats. The analysis concludes with a summary of findings and recommendations for Gain City's strategic direction, along with a list of references supporting the analysis.