Analysis of Cultural Products, Tourism, and Impacts in Galway, Ireland

This report analyzes the cultural products of Galway, Ireland, linking them to their respective markets. It utilizes the McKercher and Du Cross cultural tourism market diagram to understand tourist types. The report further evaluates the social, economic, and environmental impacts of Galway hosting the European Capital of Culture in 2019, including an assessment of Doxey's Irridex in terms of destination development. The study examines cultural products like festivals, pub culture, the Galway City Museum, Medieval Galway, and traditional music sessions. The analysis covers the impacts of increased tourism on the local economy, society, and environment, considering factors like employment, revenue generation, and potential environmental pollution. The report also discusses the stages of Doxey's Irridex, including antagonism, irritation, apathy, and euphoria, in relation to Galway's tourism development, highlighting the challenges of managing a high influx of tourists in a small city.

Galway, Ireland

Table of Contents
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
1. Examine the different cultural products and link them to their markets in Galway, Ireland.......3
2. Using the McKercher and Du Cross cultural Tourism Market diagram, so that it can be
analysed that which type of tourist use to visit nation....................................................................3
TASK 2.................................................................................................................................................3
1. Analyse and evaluate the social, economic and environment impact this country could face if
they host the European Capital of Culture in 2019..........................................................................3
2. Evaluate the Doxey's Irridex of Galway in terms of destination development...........................4
CONCLUSION....................................................................................................................................5
REFERENCES.....................................................................................................................................7

INTRODUCTION
Galway is a small city in west Ireland, which is very rich in cultural properties. This city is
located on River Corrib and is famous for their traditional culture like, handicrafts, Claddagh ring,
books and musical instruments. Along with this, European Capital of Culture is title, which
European Union use to give to that city which is very good at their cultural aspects and also this title
is given only for 1 year. In year 2019, Galway is going to host European Capital of Culture, which
will help them in getting opportunities to host ample number of cultural events that will took place
in nation. In this report, a study will take place on different cultural products of them along with this
McKercher and Du Cross diagram will get designed for tourism market of Galway. In second part
of this report, a discussion will take place on impact of this title on social, economic and
environment of nation and Doxey's Irridex will get developed in terms of destination in Galway.
TASK 1
1. Examine the different cultural products and link them to their markets in Galway, Ireland.
Culture is mainly considered as a common good which acts as an key essential element for
cultural well-being. Cultural products within Galway, Ireland can be effectively classified on the
basis of market market goods and non-market goods, notion of reproducibility, material or
immaterial and industry and craft work. In simple terms, products and services in which items like,
visual arts, architecture, performing arts, heritage conservation are included are termed as an
cultural products. Cultural products are effectively responsible to maintain, prevent and develop
these goods. Elements included in culture is not only a art but a large medium to collect memory
and secure multiculturalism (Burke, 2017). With the culture of Galway, cultural industries include,
different types of commodified activities in which factors like art, design, architecture and music
are included. Thus, in order to increase efficiencies in country related to cultural products,
government of Galway provide effective support in their maintenance. As these products effectively
lead country towards more growth and development. Mentioned below there are some major
cultural products available in the marketplace of Galway, Ireland:
Festival: Galway include some of the most attractive and exciting sites in their doorstep.
One of them is their festival which will further help them to increase reputation of city as a party
town. This cultural product in city comes up in every summer which draws attraction of wide range
of tourists form local and international level. Galway International Arts Festival is a unique event on
earth which help country to earn more economy.
Pub Culture: This also the one of the most attractive culture product that Galway got. City

have liveliest pub scenes which include warm wooden nooks along with crannies of Tigh
Neachtain. This culture performed on Cross Street which attracts tourists from different different
geographical locations around the world and let them lose hours of gazing (Clancy and et. al, 2015).
Galway have other spot within city such as, Garavan's and Murphy's.
Galway City Museum: It is one of the most eye catchy and attractive culture product in
Galway, this overlooking Spanish arch is related to heritage and Galway's history. City have wide
variety of prehistoric and medieval collections which showcase Galway's social history.
Medieval Galway: This cultural product within Galway is standing out a late 16th century.
Medieval Galway is also termed as Tribes of Galway. This bring effective increase in city prosperity
as it help them to attract attention of customer towards more effectiveness.
Traditional music session: This is one of the best place to explore and included in best
places of Galway island. Traditional music sessions offer city tourist to love and breathes traditional
music and street buskers. This is one of the most attractive spot which is offered by city of tourists
all around the world and ensure them to have a traditional insight into a unforgettable night. Some
of the certain traditional pub in Galway city include, The Crane Bar, An Pucan, Tigh Coli and
Taaffes.
2. Using the McKercher and Du Cross cultural Tourism Market diagram, so that it can be analysed
that which type of tourist use to visit nation.
As per the cultural tourism market there are different type of tourists. According to McKercher and
Du Cros (2002) mentioned below there are some basic type of tourist which would visit Galway:
Casual Cultural tourist: These types of tourist are those who do not engage in travelling
for a culture reason but after the participation they end up with deep cultural experience. Thus, as

Galway have different type of cultural product related to medieval period they can attract these
types of tourists in best effective way.
Sightseeing Cultural tourist: These types of tourists include those individuals who is
mainly concerned with a region's culture along with lifestyle which has been adopted by people in
those geographical location (Erdmann and et. al, 2015) As Galway have one of the best attractive
sightseeing culture product they can effectively able to attract tourists who are attracted towards
history, religion, art, architecture and various other elements. This will further help Galway to shape
their way of economy.
Incidental Cultural tourist: These tourists does not travel with a specific purpose they
rather tour for their excitement, rest, fun, relaxation and indecent. Tourists in this segment only
travel with a purpose to rejuvenate and revitalize. Thus, Galway can attract these tourists in a
effective way as this city include almost all attractive spots which can grab attention of various
customers.
Purposeful Cultural tourist: Tourists in this travel for a purpose as they want to learn a
new culture and want to know about learn a new knowledge for a place or sight. Thus, as Galway
have numerous places through which they can attract purposeful cultural tourists.
TASK 2
1. Analyse and evaluate the social, economic and environment impact this country could face if they
host the European Capital of Culture in 2019.
Galway is one of the most beautiful cities of the world, which is located at West of Ireland.
This city is located on River Corrib, and also is very much rich in traditional culture like
handicrafts, Claddagh ring, books and musical instruments. In year 2019, they are going to host
European Capital of Culture, and also in year 2020, they are going to become city with this tag.
This is a title which European Union use to give city which is very much rich in culture and the
validity of this title remain only for 1 year, after which European Union use to give that award to
another nation. Also, while a nation have this title, then most of the cultural events of Europe use to
be organised there only (McDonagh, 2017). As this is said a huge opportunity to that city which is
titled with this, that they have several chances to make benefits related to society, economic and
environment. Along with this, the country also get huge chance to achieve some benefits of it, so
that they can generate some revenue and also develop themselves. Impact on society, economic and
environment of nation is described beneath :-
1. Social : While Galway will get title of European Capital of Culture, then they will get
ample number of chances of hosting several cultural events. This all will help the city to get

interacted with several different cultures of the world, and also help them by increasing
diversity at culture of nation. Also Ireland will get ample number of social benefits by this,
as it will help people there in getting opportunities of employment, and also to attain high
amount of profitability (O'neill and et. al, 2015). This all will improve living standards at
society and also help by increasing diversity in culture of nation.
2. Economic : While Galway will host several cultural events, then it will help people of
nation to get opportunities of employment and also opportunities to work. This will help
them in generating some revenue and also help them in attracting money of another nation.
This all will help Ireland in getting high rate of profitability and also help them in
generating money from another nation. This all increase total economy of nation, which
they can use for their future development.
3. Environment : Also, number of cultural events will affect the environment of nation. As for
hosting huge number of people, it is very much important for them to have proper space
where they can organise that event. Along with this, huge transportation service will be
required by them, so that they can provide proper convenience facility to their guests. This
all can cause huge loss to their environment by increasing level of pollution in air and also
lead to water pollution.
2. Evaluate the Doxey's Irridex of Galway in terms of destination development.
Doxey's Irridex is a tourist model which help in detailing about the behaviour of tourist in
different situations. Galway is going to host European Capital of Culture in year 2019. this will help
them in getting opportunities to become host for ample number of cultural events of different
nations. This all help them in increasing number of tourists which come and visit the nation. Also
this all help people living in Ireland by increasing their revenue and also by improving their
profitability (Rashid, 2017). Along with this, there are ample number of another factors which can
affect the choice for destination development of tourists, which are going to visit nation and city.
Doxey's Irridex of Galway, Ireland in terms of destination development is as follow :-
1. Antagonism : This is the state where, the negative feeling in mind of host and guest is at
peak and they behave with each other like enemies. This conditions occur when number of
guest are very high and the it cross the level of irritation.
2. Irritation : This is the stage where people start getting irritated for the tourists which are
visiting the nation. Also at this stage the number of guests are very high but less then
antagonism and also the negative feeling is low then as compared to it.

3. Apathy : This the stage where host have huge number of guest to handle, this all results in
decrease in interest of host in guest. In this condition, negative feeling of host is not very
high and also the number of guest is not so very high.
4. Euphoria : This is the state of happiness, where host get very much happy after seeing guest
in their region. In this tourist is said to be very much valuable for guest and also they use
take care of them. In this stage the number of guests are very low and host have positive
feelings for them.
Source : (Doxey's Irridex of Galway, 2019)
Galway is a city in Ireland, which will get opportunity to host European Capital of Culture
in 2019. This will help them in getting opportunities of inviting ample number of tourist while
conducting different cultural activities. But, Galway is a small city which have area of about 54.2
km square (Walsh and Carney, 2016). This will lead the city to face problems of hosting huge
number of people and also it is very much possible for them to get fail in providing different
facilities to their customers. Along with this, it is very much possible that host can face conditions
of apathy in few time.
CONCLUSION
From the above report, it has been concluded that, when Galway is going to host European
Capital of Culture, they will get opportunities to invite ample number of guest and serve them. Also
this will provide benefits to social and economic of nation but can harm environment of nation.
Along with this a condition of apathy can get build in Galway while hosting huge number of guest
with very small space.
Illustration 1: Doxey's Irridex of Galway

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Online
Doxey's Irridex of Galway. 2019. [Online]. Available Through :
<https://www.researchgate.net/figure/Doxeys-irridex-irritation-index_fig2_282199161>./