Game Zone Cafe: Comprehensive Business Plan for Development

This document presents a comprehensive business plan for a Game Zone Café, outlining strategies for attracting customers, achieving business objectives, and ensuring sustainable growth. The plan includes an executive summary, business details, key personnel information, and a vision statement emphasizing customer service and a unique gaming environment. It details business goals such as maximizing customer base and achieving profitability targets within the first year. The plan also covers market research, customer profiling, competitive analysis, and risk management. Operational aspects such as staffing, premises, suppliers, and equipment are addressed, along with financial forecasts, start-up costs, funding sources, and risk mitigation strategies. Legal and insurance requirements are also outlined to ensure compliance and customer safety. The ultimate goal is to establish a successful and profitable Game Zone Café by providing a unique and engaging experience for customers.

Name:
Business Plan for:
(Please use this template in conjunction with the guide Prepare a business
plan)
Document Version:
Date:
Completed by:

Business plan contents
Executive Summary.................................................................................................................................... 1
1. Executive summary................................................................................................................................... 1
2. Business details......................................................................................................................................... 2
3. Key personnel............................................................................................................................................ 3
Vision............................................................................................................................................................ 4
4. The business idea..................................................................................................................................... 4
5. Business goals.......................................................................................................................................... 4
6. What the business does............................................................................................................................ 5
7. What makes the business different............................................................................................................ 5
8. Legal requirements.................................................................................................................................... 6
Marketing..................................................................................................................................................... 7
9. Market research......................................................................................................................................... 7
10. Profiling customers.................................................................................................................................. 7
11. Profiling competitors................................................................................................................................ 8
12. Managing market risks............................................................................................................................. 8
13. Pricing..................................................................................................................................................... 8
14. Promotion and advertising....................................................................................................................... 9
Running the business............................................................................................................................... 10
15. Staff....................................................................................................................................................... 10
16. Premises............................................................................................................................................... 10
17. Suppliers............................................................................................................................................... 10
18. Equipment............................................................................................................................................. 11
19. Managing operational risks.................................................................................................................... 11
Finance....................................................................................................................................................... 12
20. Start-up costs........................................................................................................................................ 12
21. Profit and loss forecast.......................................................................................................................... 14
22. Sourcing finance.................................................................................................................................... 15
23. Managing financial risks........................................................................................................................ 15
24 Cash flow forecast.................................................................................................................................. 16

Executive Summary
1. Executive summary
(We suggest you complete this section after you have completed the other sections of the Business
Plan).
Report below explain the detail information about the business plan of the GAME
CAFÉ that helps to gain better growth in the future and help to achieve the objectives
of the future. Business plan of game café provide the insight about the factors that
could be consider for the development of the business plan and effectiveness of the
business plan in the market. Game Zone Café will be the effective idea that can helps
to attract the new customers and provide them insight about the objectives of the
business that needs to be followed in order to gain effective understand of the
information and ideas. This business plan includes all the information and knowledge
about how an effective business plan can be made and how this could help the
business to gain effective knowledge and information. Business plan consist of the
idea that can provide betterment of the future choices that business can made and the
information that can be followed.
Business plan refer to the written document that helps the people to gain insight about
the business idea and plan that can help to achieve future objectives and growth in
the market. Business plan can provide better management to the business idea to
perform all the task in appropriate manner so that effective outcomes can be
achieved. business plan helps to make effective decision making and provide
betterment to the future achievements that can helps the business to gain better
understanding about how business plan can be made to increase the level of proper
development of the sources. This report is based on the business plan of GAME
CAFÉ and it will be named as Game Zone Café. This business plan can help to attract
the customers and provide them suitable environment for the development of the
effective sources and selection of the ideas and information. This report includes
detail information about the business ideas and information that can helps to gain
better objectives and growth of the business in the market.

2. Business details
Company name:
Address:
Telephone number:
Legal status:
The business will: (Provide a brief description of what your business will do)

3. Key personnel
Details of owner(s):
Name:
Position/main responsibilities:
Experience and knowledge of our industry:
Previous employment:
Key skills brought to the business:
Business experience and any training undertaken:
Academic/professional qualifications:
Most recent salary £
Other key personnel (including shareholders):
Name:
Position/main responsibilities:
Experience and knowledge of our industry:
Previous employment:
Key skills brought to the business:
Business experience and any training undertaken:
Academic/professional qualifications:
Most recent salary £

Vision
4. The business idea
Sum up your business idea:
The vision statement of Game Zone Café reflect that “ Café will provide
effective services to the customers with the range of different game zone
in the café that helps to give effective environment to the customers and
attract them towards the café” This statement reflects the future growth of
the business and how the café can grow and achieve future objectives to
gain better competitive advantages in the future. long term growth of the
café depend on the effectiveness of the future growth and achievement of
the objectives that needs to be fulfilled in order to gain better growth and
fulfilment of the future needs of the business.
5. Business goals
What do you want to achieve in your first year of business? (for example, turnover of
£100,000 or trading at breakeven)
 Business idea of starting business of Game Café; named as Game Zone Café
will provide its customers space to play game along with their dinks and
deserts. It will be friendly environment café that helps to attract the customers
and gain better customer base and profit. The gain of effective margins can be
done with provide effective facility to the customers so that customer loyalty
can be gained and effective future growth can be develop in the business. The
customer will be attract by the fun, willingness to win the game and desire to
gain gamer zone in the café. This business plan can help to make profit and
gain competitive advantages in the future so that effective growth and
development of the resources can be gained in the future. Effective business
growth and development of the resources can be done in the future so that
proper development of the resources can be done and effective growth in the
café business can be achieved.
 The goal of business it to attract as much customers in the café that can helps
their business to become successful in the food and beverage industry. Also
the main motive is to gain the loyalty of the customers for the long term so that
continues growth can be fulfilled and objectives of the business can be
achieved in most effective manner. For the effective resource planning and
gain of effective growth business can achieve its objectives that can help in the
profit maximisation and gain of actual growth in the future. The goal is to gain
maximum profit with the revenue of high rate and profitability in the business to
gain maximum outcomes for the future. The main aim of the business is to gain
profit of $10000 first year with the high growth in the market. Business can
achieve its goals and objectives with the proper planning and increasing the
customer share to gain better objectives and gain better income in the future.

Business goals can be gained for the future benefits so that effective growth
and fulfilment of the business objectives can be achieved. For the future
benefits and advantages business can increase the level of services that
enhance the level of profitability and growth of business in the future.
 High customer base can help the business to achieve the level of customer
base that could be profitable for the business and help the business to gain
maximum profitability and gain high rate of revenue that can increase level of
profitability rate to achieve the sources of the income. Proficiency of future
growth that business can achieve in the market can be develop with the level of
effective sources of income that can helps the business to achieve betterment
to the future objectives and growth of the business in the market. Customers
can gain effective services and increase the level of customer base with those
services to enhance the level of customer base and gain better objectives in
the future. For the better development of the resources business can achieve
its objectives can develop the strategic options that can helps to achieve the
sources of information and growth so that proper development of the sources
can be gained. Sources of information can be develop with the use of effective
sources that can be gained in most effective manner so that proper
development of the resources can be gained.
Where do you see your business in 3-5 years’ time?

6. What the business does
Product/service Features Benefits
 Drinks
 Deserts
 Game zone
 Different
flavours of the
drinks according
to the demand
of the customer
will be served.
 Different types
of deserts will
be served to the
customers with
high quality
testy. This will
 With the
different
flavours the
drinks are
healthy and
testy that
attracts the
customers for
the flavours that
added will be
natural so that it
can help to
attract more

be made
according to the
order of the
customers.
 With the
different choices
of the game
zone the players
will love to play
and have fun in
the café, also
different prizes
will be provided
to the winner so
that they can
have fun and
play more.
customers.
 This will helps
to gain
maximum profit
and also helps
to gain better
outcomes in the
future so that
effective
profitability can
be achieve by
the business.
 This increase
the level of
profit by the
every game the
person needs
to pay and
achieve the
growth of the
business in the
market. also
this helps the
business to
achieve high
level of
proficiency of
the players in
the game zone.
  
  
  
  
  
  
7. What makes the business different
Your product/service is unique or different compared with the competition because:
 The idea of starting the game zone in the café makes it different from the other
cafes and that can helps to attract the customers and gain better outcomes in
the future so that effective growth of the sources can be achieved in the future.
The game zone area of the café will help the guest to have fun and enjoy their
time with the friends and family. These game zones areas will provide relax
environment and proficiency to the game zone of the individual to increase the
level of effective business idea and proficiency. The idea of game zone in the
café will attract the people and also increase the brand image of the business
in the market. This can help to gain better knowledge and effectiveness in the

future. The business needs to perform all the rule and regulation that helps to
gain better knowledge and understanding about the customer preferences.
Business idea can help the individual to develop different business format in
the business so that effective outcomes can be achieved in most effective
manner. Game Zone Café can increase customer base and proficiency in the
market growth so that effective outcomes can be achieved.

8. Legal requirements
(including regulations and licences particular to your business)
The legal and insurance requirements that apply in your business are:
1. The legal and insurance requirements that apply in business are:
2. There are different types of rules and regulations are developed for the
businesses to ensure the safety and security of customers so that they can get
better experience in the café business. Below are some of the legal
requirements that need to be followed in order to develop better business
environment in the market.
3. Health and trade license: It is one of the most important requirements in order
to start business in food and beverage sector to accomplish the rule and
regulation of the government to gain better objectives and growth of the
business in the market. health and trade license helps the business to achieve
the objectives of the business and provide esurience to the customers about
the product and services that business offer to them. health and trade licence
ensure that the business follow the law of safety and security of the individual
to ensure that they can perform the task and objectives in most effective
manner.
4. Certificate of environment clearance: this is also an important aspect the every
business needs to follow to protect the law and regulation of the government to
ensure the safety and security of the business. This helps the business to
provide the fulfilment to the social needs of the business so that effective
outcomes can be achieved in most effective manner. Environmental clearance
certificate can provide effective achievement to the objectives of the business
so that development of customer trust can be done. For the better development
of the resources the business can achieve high level of proficiency in the
business and enhance the level of growth that can be done by the certification.
For the effective development of the sources that business can gain by the use
of license that can provide brand image to the business to improve the level of
effective business growth in the market.
You will meet your legal and insurance requirements by:
1.

Marketing
9. Market research
Trends in your chosen market are:
 In the market research there are different types of the trends that many
businesses adopt in order to gain effective profit and customer base in the
market. Different trends and market research can help to enhance the level of
effective business choices and enhancement of the future objectives that
business can perform in the most appropriate manner.
 Technological trends: in the hospitality industry there are different types of the
technological trends that increase in the business with the use of high
proficiency in the technological development. These trends help the business
to perform all the task and objectives in the most effective manner so that
proper development of the resources can be developed in the most effective
manner. technological advancement in the business can help to gain better
objectives and growth of the business in the market so that appropriate growth
to the sources can be gained in most effective manner. technological trends
can enhance the level of sources that customers’ needs in the business to gain
better experiences.
 Safety and hygiene trends: in the food and beverage industry safety and
hygiene is the most important factor that helps the business to increase the
level of effectiveness and proficiency so that appropriate development of the
resources can be gained. Safety and hygiene needs of the customers can be
fulfilled with the use of the effective sources that can be achieved in the most
appropriate manner.
 Thus, market research helps to know about the various trends in the hospitality
and food and beverage industry to ensure that there are many sources of the
development that can provide effective insight about the resources. Market
research of the objectives that can be done in the better place to understand
about the objectives that can be ensure and develop by the use of the
resources development. market research provide insight about the different
trends that are followed by the competitors and other businesses.
How you know this:

10. Profiling customers
The customer groups you will be selling to are:
1. The main target market segment for the business is group of professionals,
collage students, and family group that loves to enjoy in their free time and
spend time in the refreshment by playing game and drinking the drinks offered
by the café. This can helps to attar as many people as business want in the
market so that effective sources of the information can be done. For the
sources and information about the business objectives this target segment can
help the business to achieve the aims and objectives in the marketplace. also
this target customer group can help to increase the revenue of the business so
that effective sources of the information can be achieved in most appropriate

manner.
Your customer research has shown what your customers want is:
1.
How you know this:

Number of customers you expect to win in each group and what they might pay:
Group Number of
customers
Price they might pay
per unit
£
£
£
£
£
£
11. Profiling competitors
Competitor name Strengths Weaknesses
  
  
  
  
  
How you can improve on their offer and/or price(s):
 There are different types of the competitor groups in the business that have an
impact on the growth and development of the business in the market. this
customer segment group can enhance the level of proficiency that business

perform in most effective manner so that effective development of the
resources can be done in most effective manner. competitor in the market can
impact the level of business and target group so that appropriate planning and
function of the business can be developed. Competitors of café and restaurants
that can have effects on the business and its proficiency in the market so that
proper development of the resources can be done.
12. Managing market risks
Write down the risks you have identified:
1. Risk management in the business is one of the most important aspect to
develop better growth of the business so that effective sources of information
can be gained in most effective manner. risk management in the business
helps to ensure that proper development of the resources can be done in the
most proper manner so that risk can be reduce and proper growth of the
business sources can be gained in most effective manner.
2. Risk of uncertainty: It is one of the most common form of the risk that every
business face during the initial and growing years of the business. This risk
needs to be managed in the effective manner so that proper development of
the sources can be done in most appropriate manner. risk management in the
business helps to achieve the objectives that can be fulfilled in the most
effective manner so that proper development of the resources can be gained
How will you manage these risks so that they become less of a threat:
1.
13. Pricing
How you can calculate your prices:


How your prices compare with the competition:
Product/service Your price(s) Range of competitor
prices (per unit)
£ £
£ £
£ £
£ £
£ £
£ £
£ £
Reasons for the difference between your price(s) and your competitors’ price(s):
 The price policy in the business should be medium so that proper development
of the resources can be gained and effective management can be done in most
effective manner. Effective price policy needs to be followed by the business so
that in the initial stage business can achieve its objectives and gain better
growth and development of the resources. Proper development of the resource
that can be gained in the effective manner and all the price policy can be
achieved by the business in the most effective manner.
14. Promotion and advertising
How and where will you promote your product/service?
 Promotion and advertising of the product and services is one of the most
important concept in the business that helps to increase the brand image of the
business in the market. also this helps to enhance the level of effective sources
of the information that provide to the customers about the product and services.
 Social media marketing: through the social media marketing business can
achieve high level of customer segment in the market and that can help to gain
better knowledge and information so that appropriate sources can be achieved
in most effective manner. instagram, Facebook, and twitter can be used for the
promotion and advertising of the product and services of the business in the
market

Running the business
15. Staff
Role Total cost Necessary
experience
Specialist skills and/or
qualifications
 Role
 Front desk
manager
 House
keeping
 Chef
 Security
£tt,tth,tth,tth.tt  Necessary
experience
 0 to 2 years
 0 to 3 years
 1 to 3 year
 0 to 2 years
 Skills and
qualification
 Communication
skills, qualified
in MBA.
 Management
skills and
graduate.
 Cooking and
decorating
skills.
 Intra personal
skills and
knowledge.
 £  
 £  
 £  
 £  
16. Premises
Cost £
Premises required at start-up: £100,000.00
Premises required in the future (if different): £500,000.00
17. Suppliers
Your key suppliers and their credit terms

Supplier What you’ll buy from them Number of days’
credit
 Different
suppliers are
 
  
  
  
  
  
  
  

18. Equipment
19. Managing operational risks
Risk Solution
Staff
 
Suppliers
 
Resource When How funded Cost £ per unit
   £
   £
   £
   £
   £
   £
   £
   £
   £

Finance
(The financial section of the template is intended for business planning purposes only. If financial tables are to be
used for any other purpose other than cash flow management, then we strongly recommend you consult an
accountant or tax advisor)
Please double click in the table below to access the embedded Microsoft Excel sheets to input your
figures, Microsoft Excel will automatically update the total for you. If you do not have access to
Microsoft Excel you can use the link below this table and save the file onto your PC. You can then use
Open Source Software such as Google Docs or OpenOffice to access the information by uploading the file
into this software. Please note that all tables can be customised and additional rows and categories can be
added.
20. Start-up costs
Calculate how much money you need before you start trading
£
IT and computers 0.00
Telephones and broadband 0.00
Equipment 0.00
Stock 0.00
Tools 0.00
Vehicles 0.00
Professional fees 0.00
Insurance 0.00
Rent/rent deposit 0.00
Stationery 0.00
Marketing 0.00
Consumables 0.00
Licences 0.00
Training 0.00
Association fees 0.00
Wages/recruitment 0.00
Security/health and safety equipment 0.00
Market research costs 0.00
Other (please specify) 0.00
0.00
0.00
0.00
0.00
0.00
TOTAL £ 0.00
* Total from here should be used in 22 Sourcing finance below
You can also download the start up costs table shown above in Microsoft Excel format.

Personal survival budget
Estimated annual personal expenditure (this helps you work out the minimum amount you need
to earn from your business in the first year and how much money you might need to borrow to start the
business)
Estimated expenditure £
Mortgage and/or rent 0
Council tax 0
Utilities (gas, electricity, water etc) 0
Personal and property insurance 0
General housekeeping expenses (food etc) 0
Phone and internet 0
Car tax and insurance 0
Car running expenses 0
HP repayments 0
Hire charges 0
Subscriptions to journals, professional bodies, etc 0
Savings plans & pension contributions 0
Contingencies 0
Tax 0
National Insurance 0
Other: please specify 0
0
Total personal expenditure 0
Estimated personal income (after tax)
Income from family, partner (total) 0
Other income (specify the source) 0
Total personal income 0
Total survival income required from the business (after tax) 0
Current income £ 0
You can also download the personal survival budget table shown above in Microsoft Excel format.

21. Profit and loss forecast
Year 1
(£)
Year 2
(£)
Year 3
(£)
Total expected sales 0 0 0
Less variable costs 0 0 0
Gross profit (sales less variable costs) = 0 0 0
Calculate your gross profit margin %
(gross profit divided by total sales x 100)
(A)
0 0 0
Salaries/wages (survival income + any staff) 0 0 0
Premises (including rent, rates, utilities) 0 0 0
Telephone and broadband 0 0 0
Printing, post and stationery 0 0 0
Advertising and promotion 0 0 0
Bank charges 0 0 0
Professional fees 0 0 0
Insurances 0 0 0
Bank/HP/Interest (payable to your bank) 0 0 0
Stock 0 0 0
Consumables 0 0 0
Equipment and vehicle leasing 0 0 0
Depreciation 0 0 0
Other (please specify) 0 0 0
Other 0 0 0
Other 0 0 0
Total fixed costs 0 0 0
Net profit (gross profit less fixed cost) 0 0 0
Calculate your net profit margin (net profit
divided by total sales x 100) 0 0 0
Calculate your breakeven Year 1
(£)
Year 2
(£)
Year 3
(£)
Total variable costs + total fixed costs (B) 0 0 0
You can also download the profit and loss forecast table shown above in Microsoft Excel format.

22. Sourcing finance
Total borrowing requirement for the business
£
Start-up costs 0
Personal start-up contributions - 0
Other start-up contributions - 0
Total required = 0
The assets you have available as security
= 0
23. Managing financial risks
(such as, sales are less than forecasted or start-up finance takes three months longer to obtain)
The risks that you have identified for your financial forecast are:
1.
You can also download the sourcing finance table shown above in Microsoft Excel format.

24 Cash flow forecast
(Click on the tabs within the Microsoft Excel sheet to view the second 6 months and summary)
Forecast Actual Forecast Actual Forecast Actual Forecast Actual Forecast Actual Forecast Actual Forecast Actual Forecast Actual
INCOME
Cash from sales (incl. VAT) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Cash received from debtors 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Capital/loans received 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other (please specify) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL £ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
EXPENDITURE
Wages to staff (incl. PAYE & NI) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Premises (rent, rates & utilities) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Telephone & Broadband 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Printing, post & stationery 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Advertising & promotion 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Bank charges 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Professional fees 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Insurances 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Bank/HP 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Equipment & vehicle leasing 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Payments relating to variable costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Capital Expenditure 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Payments 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
VAT 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Owner's wages/salary 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Owner's National Insurance 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Loan repayments (incl. interest) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Stock 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Consumables 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other (please specify) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL £ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Income less expenditure 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Opening bank balance 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Closing bank balance 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
4 5 6 TOTALStart-up 0 1 2 3
You can also download the cash flow forecast table shown above in Microsoft Excel format (XLS, 64K).
For information around accessibility please click here.
You are reminded that bgateway.com’s Terms and Conditions apply to your use of this business plan template. © Crown copyright 2012