Games in Context: Analyzing Video Game Industry Development Report

This report provides a comprehensive overview of the video game industry, starting with its historical development and the evolution of technology within the industry. It explores the influence of societal, cultural, technological, and economic factors on game development, critically analyzing the relationship between audience expectations and product creation. The report examines how cultural, technological, and societal elements inform the design of a selected game, specifically Watch Dogs, and evaluates the role of social and cultural factors in video game promotion. Furthermore, it presents research findings and discusses various theories and practices of contemporary game development, including game theory and reward systems. The report highlights the interconnectedness of these factors in shaping the video game industry's evolution and success.

Games In Context

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Explain the development history of video games industry....................................................4
P2 Discuss innovation in technology in the game industry. ......................................................5
TASK 2............................................................................................................................................5
P3 Explain various ways that society, culture, technology and economy inform in
development of games.................................................................................................................5
P4 Critically analysis the relationship between expectations of audience and development of
product in the video game industry.............................................................................................6
TASK 3............................................................................................................................................7
P5 Explain a effective way that cultural, technological and society inform the design of
selected game..............................................................................................................................7
P6 Evaluate the relationship between video game promotion in the context of social and
cultural factors.............................................................................................................................7
TASK 4............................................................................................................................................8
P7 Presentation of research.........................................................................................................8
P8 Explain the various theories and practices of contemporary game development..................8
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Game refers to an activity which require skills and knowledge to win against an opponent
by following some fixed rules. On the other hand video game refers to an electronic game which
require a direct interaction between player and input device (Bailey and Miyata, 2019). It require
a specialized electronic gaming device such as computer, mobile phone, iPad, television and so
on. Video games influence the life of a person in both positive and negative way. Gaming is also
known as workout which helps a person to convert its mental pressure into fun. Many research
concluded that playing video games helps in increasing gray matter in human brain and enhance
their brain connectivity. Gray matter is related with memories, perception, muscle control etc. of
human being. While on the other hand it also encourage violence. For this report Watch Dogs
game is taking into consideration. It is an action- adventure game developed in 2014, by
Montreal and published by Ubisoft. It develop three series of game which are Watch Dogs
(2014) second series is in (2016), and third series was developed as a name of Watch Dogs
legion (2020). This game is released on the platforms of PlayStation, Xbox One, Microsoft
Windows, Stadia. This game is for both single player and multiplayer. This report includes
development history of video games and it's influence on social, cultural, technological factors.
Other than this it includes various theory and practices of contemporary game development.
TASK 1
P1 Explain the development history of video games industry
History of video game is started in the year of 1950s. From this year computer scientist
start their research to design a simple and simulation video game. In 1960, just for research
profession and students of Massachusetts institutes of technology played such games. For
playing games electronic light displays and demonstration system is used to showcase computer
power. Space war is one of the first video game reorganised company. It will develop the first
computer in 1959 based on digital equipment corporation. This PDP- 1 mainframe computer was
developed by a group of students of (MIT). It will designed for two players to play game on
simplistic monitor. After this those students share the information related to game with other
institutes. After this with the development of cathode ray tubes used in television helps in the
development of video games. In 1970s, video game industry was not so developed but advance
in computer technology give birth to video game industry. Magnavox Odyssey, was the first

home video game developed in 1972. After this in 1985, Nintendo Entertainment system play an
important role in the development of U.K video game industry. In fifth generation play station
was most popular video game which introduce CD media. With the introduction of play station
video game industry generate a world wide sales of games and earn higher revenue. After this
video game industry start their innovation and invent new more technology. In sixth generation
they innovate play station with play station 2. In these games technologies like smartphones,
virtual reality play an important role in developing hardware and gameplay. In 2010 video game
industry are sifted to mobile gaming. In 2016 mobile gaming play an essential role in the growth
of video game industry (Bulut, 2020).
P2 Discuss innovation in technology in the game industry.
Now a days with a improvement in technology introduce online gaming, which is
developed in such a way that's its difficult to differentiate between reality and fantasy. Games are
not not developed for entertainment but also for education purpose. According to current
scenario mobile gaming technology is contribute most in development of gaming industry. With
a advancement in technology experience of gaming industry has regularly changes. Development
of games are now cross the imagination. Online gaming industry are organised AR (augmented
reality) and VR (virtual reality) at a higher level. This innovation boost the success of gaming
industry. Now Gamers play game by wearing VR headsets because of which they feels the
gaming world. One of the biggest factor which positively influenced growth of AR/VR is unified
content and high speed in mobile networks. Now gaming industry expect 5G service which will
reduce their cost of data transmission and improve growth of gaming industry. Games industry
conducts regular research for innovating new technology. Which provides higher growth and
revenue for games industry (Calimeri and et. al. 2018).
TASK 2
P3 Explain various ways that society, culture, technology and economy inform in development
of games.
All these factors whether it is social, culture, technology and economy play an essential
role in development of games. All these factors provide necessary information which helps
companies in innovating new games. For better understanding all these factors are discuss below:

 Society- It refers to a large group of people who are connected or associated with each
other (Ciesla, 2019). In other words society is a combination of individual and group
which are interacting with each other and share a common culture. Society play an
essential role in development of games. Now a days taste, preferences and needs of
people are regularly changes which provide necessary information for developing new
game. By conducting regular research on taste and needs of people games industry can
achieve various information, which helps in innovating new game.
 Culture- It includes various characteristics of a person such as values, behaviour, beliefs,
attitudes and so on which is transfer from generation to generations. Culture play an
essential role in development of games. Games industry timely conduct research for
understanding culture of their players, which helps them in design a game according to it.
Culture of a country is divided into various sub-cultures which provide more ideas to
game developer to innovate new game on the bases of player culture.
 Technology- It is the most essential tool which provide appropriate information in
development of games. Technology and innovation are directly connected to each other.
With a development in technology innovation is also increase. After analysing history of
game it can be say that technology play an essential role in innovating new games. With a
proper research on technology game developer can find various information. With the
help of these information they can find various ideas which helps in innovating new
game.
 Economy- It play an essential role in providing necessary information for development
of games. Economy determining effective and efficient way to better utilized scarce
resources of a country. Proper utilisation of resources helps in development of country. It
also defines the production and consumption activity which provide necessary
information in growth of games (Despain, 2020).
P4 Critically analysis the relationship between expectations of audience and development of
product in the video game industry.
After analysing different factors which influence growth of games it can be analysed that
audience expectations is directly related to product development in video game industry. In terms
of this any company produce their products on the basis of their customers expectations. If
company produce a product without analysing expectations and requirement of their customers

that product will be fail in market. Expectations of audiences towards games industry are
increase day by day. Which provide various opportunities to games industry to develop their
products according to their expectation and achieves higher growth.
TASK 3
P5 Explain a effective way that cultural, technological and society inform the design of selected
game.
Watch Dogs game is taking into consideration for effectively analysing these factors. All
these factors play an essential role in developing and designing game. In context of this game,
various factors which provide information are discuss below:
 Society- In relevance of Watch Dogs, society play an essential role in developing design
of game. In this game daily activities of peoples are reflected. In a society peoples are
interacting with each other which provide information to design game based on society.
This game is based on the concept of single player and multiplayer. Inside design of
game is same like outside surroundings of society.
 Culture- Characteristics of cultures such as behaviour, attitudes, values of a person are
reflected in this game. Culture provides various information which helps in design game.
It includes a gorgeous world, fantastic mission design, strong narrative provide a large
entertaining zone. This game is deigned after looking culture of Landon.
 Technology- For a effective game design technology play an important role. In relevance
of Watch Dogs, its player can use technology for hack someone accounts. In the game
they can easily listen other players conversation and even also steal their money.
Technology provides more innovative ideas which helps in better developing of game
design (Heimo and et. al. 2018).
 Economy- In context of selected game, its concept of money is come from economy.
Economy play an essential role in designing game. With a increase in hacking people
account and steel their money generate idea for game design.
P6 Evaluate the relationship between video game promotion in the context of social and cultural
factors
Social and cultural factors both play an important role in promotion of video games. Now
a days people are not like to play outside and they prefer to play at home. It will provide

opportunities to games industry to develop a game which connect them with other world. In
current time most of the games are designed on the bases of social and cultural factors, which
increase game popularity. With the development of society, technology is also increased which
provide a option of online gaming. Available people in a society can easily interact and enjoy
through video games, which will helps in promotion of video game (Jørgensen, 2019).
TASK 4
P7 Presentation of research
From above discussion on this report it is concluded that all the factors such society,
culture, technology and environment play an important role in development of game and games
industry. All these factors provide necessary information which assist in innovating new games.
Now a days games are deigned after considering culture of a country. Different sub-cultures
provide more and more information to design a game. According to current scenario
improvement in technology remove the difference between reality and fantasy. For success of an
game its important that it follow all cultural values of a country.
P8 Explain the various theories and practices of contemporary game development.
For development of an effective game various theories and practices are mention below:
Theories of game development:
 Game theory- It refers to a mathematical models of strategic interaction between
different decision- makers. It is an theoretical aspect which is used by games industry for
convening social situations between the competing players. Game theory is an strategy
which is used for decision making related to independent and competitors. This theory
say that in order to win one person other competitive had to fails. Game theory is not only
used in economics, psychology but also used in computer science studies. One of the
effective path for applying game theory in development of games is in balancing odds.
This theory ensure that both players provide equal benefits and helps in design a fair
game (Xu, 2018).
Practices of game development-
 Reward player- For attracting more and more players towards a game its important to
provide some reward through game. Providing reward in game increase confidence and
motivation of players to play that game, which helps in development of game.

 Easy to understand but provide high fun- Now a days people play games for reducing
their stress level and boost their memory power. For development of a game its important
that players can easily understand their game and enjoy through game. This practice helps
in easily adoption of game and effectively develop game (Stemkoski and Leider, 2019).
CONCLUSION
From above discussion it can be concluded that, game play an important role in life of
people. It helps in reducing stress and provide a tool for entertainment. All factors such as
culture, society, economy and technology provide necessary information which helps in
designing a effective game. With a improvement in technology also assist in growth of game
industry. There are various theories and practices which helps in developing a game.

REFERENCES
Books and journal
Bailey, E. and Miyata, K., 2019. Improving video game project scope decisions with data: An
analysis of achievements and game completion rates. Entertainment Computing. 31.
p.100299.
Bulut, E., 2020. White Masculinity, Creative Desires, and Production Ideology in Video Game
Development. Games and Culture. p.1555412020939873.
Calimeri, F., and et. al. 2018, September. Integrating rule-based AI tools into mainstream game
development. In International Joint Conference on Rules and Reasoning (pp. 310-317).
Springer, Cham.
Ciesla, R., 2019. Game Development with Ren'Py. New York: NY: Apress.
Despain, W., 2020. Professional techniques for video game writing. CRC Press.
Gregory, J., 2018. Game engine architecture. crc Press.
Heimo, O.I., and et. al. 2018. Virtual to virtuous money: A virtue ethics perspective on video
game business logic. Journal of Business Ethics. 153(1). pp.95-103.
Jørgensen, K., 2019. Newcomers in a global industry: Challenges of a Norwegian game
company. Games and Culture. 14(6). pp.660-679.
Xu, C. W., 2018. Java Programming and Game Development: A Project HelloWorld.
In Learning Java with Games (pp. 3-15). Springer, Cham.
Stemkoski, L. and Leider, E., 2019. Game Development with Construct 2.