Game-O-Social: A Feasibility Study for a Gaming Restaurant in London

This assignment presents a comprehensive business plan for "Game-O-Social," an innovative restaurant concept designed to provide customers with a unique gaming experience. The project details market analysis, targeting the 15-35 age group in Central London, highlighting the restaurant's competitive advantage through a gaming theme. It analyzes macro and micro market factors, the industry landscape, and the team's mission, aspirations, and risk propensity. The plan emphasizes the importance of customer service, team execution, and connections with suppliers and customers. The document uses the Seven Domain Model to assess the feasibility of the business idea, including financial considerations and operational strategies. The conclusion reinforces the importance of planning, resource utilization, and customer satisfaction for achieving profitability and success in the competitive restaurant industry.

Entrepreneurial Opportunity – Video Script Template
Minute Topic/Domain Script
1 Introduction Hello and welcome to one of the most innovative restaurant ideas. My
entrepreneurial business idea is called “Game-O-Social”. It is a concept that is a new
idea for setting up a restaurant in order to provide the customers a gaming
experience, where they can come and enjoy with their friends and family. The vision
of the company is to provide the customers a gaming experience. The benefits of this
particular business idea will be that he customers would get a chance to play various
games while they wait for their order. At the same time, we will aim to provide them
with quality customer service so that they consider coming back. This video
demonstrates the research as well as analysis that is carried out in assessing the
feasibility of the respective business idea. We have used the Seven Domain Model in
order to explain the concept with more efficiency.
2 Market - micro The market segment that we have chosen to benefit the most from this business are
the people who belong to the age group of 15-35 years of age. Our restaurant is
different from other restaurants that are already servicing within the same segment.
This is because we will offer our customers a much more interactive and enjoyable
experience. When customers will visit our restaurant, they will have an option of
playing various games like latest video games and old-school traditional board
games. This will give them a sense of nostalgia as new technological games have

replaced the old traditional ones. This market segment is growing constantly and is
estimated to expand even more. If my restaurant is successful, I would like to get an
access to a different segment. This can include setting up a cloud restaurant with
innovative services.
3 Market - macro I have estimated the market for my restaurant to be large because young people.
This is because the youth is always interested in trying out new and innovative
things. I will set up the restaurant in Central London as it is always crowded with
people. The United Kingdom is a country that is economically strong as well as
politically stable. But Brexit has created uncertainties due to which the country took
some time to recover. Also, a strong economic position of the country can help the
business to grow. We will have to take into account various macro environment
factors like the age, gender, income levels etc. This will help me in identifying the
target market more effectively. Since the United Kingdom has access to all the latest
technology and people who have an expertise in the same, it won't be difficult to
implement the business idea.
4 Industry – macro I have analysed from the business environment that for conducting successful and
profitable business, there is need to develop creative and innovative features.
Entering into restaurant industry is not a big deal and any business person can invest
in this. Hence, it is important that for success of this restaurant, I have to provide
unique service that is different from other restaurant providers of the region. For

enhancing competitive advantage, I have chosen to plan gaming theme for this
restaurant. This will increase sales as people are very fond of gaming nowadays and
hence they will be attracted to gaming restaurant. Substitute of restaurants are
actually not practically possible, they are just named as cafe, clubs, etc. So, I can
enhance my restaurant business by expanding this to cafe or club in future period.
The main aspect which is helpful in running successful restaurant is to meet needs
and demands of customers.
5 Industry – micro I think sustainable advantage for my business seems to have a good future. This
means restaurant will be providing innovative ideas that will enhance profit and
sales. There are several elements like trademark which is required by me to run the
restaurant. I am trying to attract more number of customers by doing good
promotional activities. The management will focus more on managing the effective
functioning and achieving needs and demands of customers. It is concluded that
there is huge investment is initial processing of restaurant and it will come at break
even after a year or two. Till then, restaurant has to innovate the services regularly
for achieving success. In this way, running successful business will be possible.
6 Team – Mission, aspiration, risk
propensity
The mission of our restaurant will be to offer a friendly and fun environment. This
will allow the customers to relax, play games and spend time with their friends.
Serving the young customers will also provide an opportunity to various
opportunities. I have always wanted to start a restaurant of my own that is based on

a unique theme, attracts customers and is successful. Also, I want mu restaurant to
become popular among the customers and at the same time, provide them with
quality service so that they are interesting in visiting the place again. In order to fulfil
my dream, I am willing to take the risk of investing a certain amount from the money
that I have saved over the years. This will help me in setting up the restaurant and
meeting any initial requirements for the same.
7 Team – Can you and your team
execute?
Me and my team will be able to execute this idea through proper planning. There will
be certain critical success factors that will contribute to the success of the restaurant
among the customers. We will ensure that various innovative video games are
installed within the restaurant along with traditional board games. Apart from this,
the different tasks within the restaurant will be allocated among different team
members. We will focus on the feedbacks that are provided by the customers and try
to improve the same. I will take care that the customers receive high quality service
as well as food. But there can be certain activities that can harm the business, so we
will have to focus on the various aspects in order to make sure that there are no
errors. I will make sure that the staff is motivated and empowered to serve the
customers effectively.
8 Team – your connections matter Connections of the team members among themselves as well as other people
outside the restaurant will be major contributors to its overall success. We will try to
maintain a long term and positive relation with our suppliers. Also, few team

members will be responsible for analysing the performance of the competitors. We
will conduct a market research in order to understand the trends of the market more
precisely. We will make use of primary data which will be collected from the
customers with the help of questionnaires or interviews. We will also ask for the
opinions of the customers who visit our restaurant regarding if they liked the
services and the food. If the give any suggestion, we will take them in account. This
will help us remain connected to the customers and provide them an improved
service.
9 Conclusion It is analysed by me that starting and running a new restaurant requires lot of
resources and their utilisation properly. The main aim as a business owner is to earn
profit and sales. This can be achieved by meeting needs and demands of customers
and clients. I have seen that my new and innovative idea of starting gaming
restaurant can make profit if there is proper utilisation of all resources. Planning is
very important for achieving the targets in less time. All the regulations and rules will
be followed within this restaurant in order to maintain hygiene and safety. Various
factors for increasing customer satisfaction will be implemented for achieving
success. It is essential to manage the functioning an working of the activities and
providing quality service to people.