Detailed Business Plan for The Gap: Analysis & Recommendations

This report presents a business plan for Gap, a global clothing retail brand. It includes a company description, market analysis focusing on the target market and competitors, a marketing and sales plan utilizing digital platforms and discounts, and a management and staffing section outlining team structure and training. The plan also covers operational aspects, financial projections with key assumptions, funding requirements, and a risk analysis. Recommendations suggest leveraging online platforms and offering discounts to enhance sales and customer engagement. The business plan aims to provide a comprehensive strategy for Gap to expand its business, improve customer experience, and increase profits.

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Company description..............................................................................................................1
Market analysis.......................................................................................................................2
Marketing and sales plan........................................................................................................3
Management and staffing.......................................................................................................3
Operations...............................................................................................................................4
Financial projections and key assumptions............................................................................4
Funding requirement..............................................................................................................5
Risk analysis...........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
It is very important for the business organisation to plan in advance before introducing
anew business into the market. The business plan is defined as the written document which
explains the details of the business plan how it will be conducted and its different activities. It is
very important for the organisation to plan in advance in order to know the various external
aspects to conduct the business operations. It is important to prepare a business plan in order to
bring the effectiveness in the operations of the business enterprise. This report is based ion the
gap which is a clothing retail brand situated in United States. (Jukova, Eand et.al., 2019). This
report will include various topic such as company description, market analysis, marketing and
sales plan, management and staffing, operations, financial projections, funding requirements and
risk analysis.
MAIN BODY
Company description
The gap is the retail brand of the clothing and the company is spread over world wide .
The company is founded in 1969 by Donald Fisher. The company is headquartered in California.
The company deals in the variety of products such as apparels, accessories and personal care.
This is the most famous company in clothing and the brand is well known and the company
focus on maintain the quality of the products. (McCardell,, 2018)
Products and services
There are various product and services which is offered by the gap such as apparels,
Denims, shirts, tops, and many more. The company is focusing on introducing the comfortable
shirts for the men and women. Also the cafe is introducing to use the apparels such as the new
design clothes with lavish style and look for the customers.
Long Term Aim of the Business
The main aim of the business enterprise is to expand its business and the conformable apparels to
the youth and increase in customer experience by providing the lavish ambience to customers.
The company also aims to increase its profits and revenue.
Objectives
 To serve with the new collection and the stylish clothes to customers.
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 To provide with the great experience for customers.
 To enhance productivity and increase market share.
SWOT Analysis
Strength Weakness
 The GAP brand is owned and has the
operations in across 46 countries across
the world.
 The GAP has a good supply chain and
flexibility in delivering the products to
its customers.
 The one of the weakness of the
company is the decrease in popularity
of the company. t
 The increase in competitors is also one
of the weakness of the company.
Opportunity Threats
 The Gap can focus on improving the
services over the online business.
 The business organization can focus on
the celebrity endorse in order to attract
customers.
 The gap have a threat of various
competitors such as ZARA, Marks and
Spencer etc.
Market analysis
It is very important for the business entrepreneur to analyse its market in order to
conduct the various business activities. The market analysis include the external factors and their
influence over the business organisation. It is very important for the company to analyse the
various information of market that whether the planned business will be successful or not.
Target market
The target market for the gap will the people of age group between 20-40 a and youth where
these are the people who are highly interested in paying attention to buy new trendy c;lthes.The
people want to have a leisure time and hangout with their friends and family. This will help the
cafe to target the right set of customers in order to increase its profits and serve them with the
best facilities.
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Competitors
There are several competitors of the gap which need to be analysed by the cafe in order to
be competitive within the market. It is very important for the company to analyse its competitors
and their strategy and in order to be different from its competitors the cafe need to adopt
different strategies. There are several other competitors of the Gap such as Marks and Spencer
Which are main competitors for gap. (Khakhina, and Chataeva,, 2021)
Marketing and sales plan
This is the most important plan for the business organisation which need to be conducted by the
entrepreneur in order to attract customers. The marketing and sales plan includes how the cafe
will market its products.
Marketing plan
In this the cafe can focus on the various marketing activities in order to promote products
of the cafe. The cafe can adopt the digital platforms such as social media, advertisement in order
to promote the products and services. It is very important for the cafe to market the products in a
right way which can help in attracting customers.
Sales plan
This will include various activities of the cafe which will include how the company can
focus on increasing its sales. It is very important for cafe to plan for the sales of the company.
This can include the offering of various discounts for the regular customers which will help in
attracting them. This plan van assist the gap in increasing its sales. (Scott,, 2020)
Management and staffing
It is very essential aspect of the plan which need to be considered by the business entrepreneur
in order to make a successful business plan. This includes that how the company will manga its
employees and the working environment in order to archive goals and objectives.
Management team
the organisation will have a management team of two people where the person will handle all the
issues and manage the various activities which need to be conducted in order to achieve goals
and objectives. It is very important for the management team to manage the various department.
Staffing
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This will include that how the company will handle its employees. The staff members of the
organisation will have various benefits and they need to be perform various task in order to
satisfy customers needs and requirements to achieve goals and objectives. (Husain, 2020)
Training plan
this will include the training sessions for employees which will help them to perform the task in
an effective and efficient manner. It is very essential for the company to include various training
programme in order to motivate employees.
Operations
There are several activities which will be included in the operation department. The operations of
the cafe will include the preparation of the food and beverages in such a manner that it
appreciated by customers. The operation team of the company will handle all the functioning in
an effective way. The use machinery in an appropriate way in order to serve customers in best
possible manner in order to attract them .
Financial projections and key assumptions
January February March April May June July August Septemb
68,179 68,179 68,179 68,179 68,179 68,179 68,179 68,179 68,1
(32,283.75
)
(32,283.75
)
(32,283.75
)
(32,283.75
)
(32,283.75
)
(32,283.75
)
(32,283.75
)
(32,283.75
)
(32,283
35,895.52 35,895.52 35,895.52 35,895.52 35,895.52 35,895.52 35,895.52 35,895.52 35,895
(1,500.00) (1,500.00) (1,500.00) (1,500.00) (1,500.00) (1,500.00) (1,500.00) (1,500.00) (1,500.0
(240.00) (240.00) (240.00) (240.00) (240.00) (240.00) (240.00) (240.00) (240.
(750.00) (750.00) (750.00) (750.00) (750.00) (750.00) (750.00) (750.00) (750.
(120.00) (120.00) (120.00) (120.00) (120.00) (120.00) (120.00) (120.00) (120.
(300.00) (300.00) (300.00) (300.00) (300.00) (300.00) (300.00) (300.00) (300.
32,985.52 32,985.52 32,985.52 32,985.52 32,985.52 32,985.52 32,985.52 32,985.52 32,985
4

53% 53% 53% 53% 53% 53% 53% 53% 5
48% 48% 48% 48% 48% 48% 48% 48% 4
Funding requirement
There is various funding required for the launching of a bus9ienss. It is very essential or
the cafe to analyse which source of fund will be suitable for the cafe in order to meet the
requirements. As in order to operate the various activities and purchase of raw material for the
preparation of the apparels the company will require a large amount of capital. The company will
require machinery, labour in order to conduct business. The entrepreneur can take loan from
bank for the funding requirements. (Pahlevi, 2020)
Risk analysis
It is very important for the entrepreneur to analyse risk factors which are included within
the business organisation. This include the identification of various risk factor which can occur
for the business. This can include the competition in the market which might affect business
organisation.
Recommendations
It is recommended that the business organisation can adopt the various strategies in order
to attract customers which are discussed below;
 It is recommended that the company GAP can adopt the various digital platforms in order
to promote its product in the effective way.
 It is suggested that the company ned to focus on the online platforms such as the website
and the application in order to function smoothly for the ease of the customers.
 It is also suggested that the company can focus on the various discounts offers in order to
increase sales volume.
CONCLUSION
From the above report it is concluded that the business plan is a documents in which the
entrepreneur ned to identify and analyse the various external factors which can contribute and
influence the business operations and various other activities. The gap is the brand which is taken
into account in order to provide the clothing within the society. The company is planning to
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serve customers with the variety of clothes with the new designing of the clothes in order to
attract customers.
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REFERENCES
Books and Journals
Jukova, Eand et.al., 2019. Planning a new business: typical mistakes of a business plan in the
service sector. Journal of Environmental Management & Tourism, 10(3 (34)), pp.441-
447.
McCardell, S., 2018. Energy Business Plan. In Energy Effectiveness (pp. 175-184). Springer,
Cham.
Khakhina, A. and Chataeva, A., 2021. Drawing up an effective business plan as a pledge of the
resultive strategy of the functioning of the enterprise.
Scott, B., 2020. Uncertainty calls for new business plan.
Husain, S.S., 2020. Report Of Business Plan ENT 300: Liplous Kiss.
Pahlevi, R., 2020. BUSINESS PLAN OF LULU TEA N’MILK (Doctoral dissertation, President
University).
Kamaruddin, N.L., Abdul Rahim, R., Kamaruddin, I., Akram Sidek, M.A. and Raja Azrav,
R.S.E., 2018. Business plan: Eco-Auto Spa.
Amirul, S.M., Baharum, A. and Shali, I., 2018. Utilization of Electronic Business Plan for Small
and Medium Enterprises (SMEs). Advanced Science Letters, 24(2), pp.1432-1436.
PUNTIERI, D., 2021. Nestore. The virtual coach for healthy ageing. Definition of a
comprehensive business plan.
Oxford Analytica, 2018. Facebook will uphold business plan despite new trouble. Emerald
Expert Briefings, (oxan-es).
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