This essay provides an overview of Garmin smartwatches, examining the company's history, mission, and values. It discusses Garmin's presence in various markets, particularly smartwatches, and highlights the features and benefits of these devices for students and general consumers. The essay also identifies key competitors like Strava, Suunto, and Zwift, emphasizing the importance of understanding customer needs and market trends for success. It then focuses on the Garmin Forerunner 255 as a leading product, acknowledging its strengths and weaknesses. The essay concludes that while the Forerunner 255 is a top contender, Garmin must continue innovating to maintain its competitive edge in the smartwatch market. Desklib provides a platform for students to access this essay and other resources.