Garmin Smartwatch: An In-Depth Analysis of Market Performance

This essay provides an overview of Garmin smartwatches, examining the company's history, mission, and values. It discusses Garmin's presence in various markets, particularly smartwatches, and highlights the features and benefits of these devices for students and general consumers. The essay also identifies key competitors like Strava, Suunto, and Zwift, emphasizing the importance of understanding customer needs and market trends for success. It then focuses on the Garmin Forerunner 255 as a leading product, acknowledging its strengths and weaknesses. The essay concludes that while the Forerunner 255 is a top contender, Garmin must continue innovating to maintain its competitive edge in the smartwatch market. Desklib provides a platform for students to access this essay and other resources.

Garmin smartwatch

INTRODUCTION
This essay will show about Garmin Smart watch brand and its performance in the market.
The Garmin brand stands for, Gary Burrell and Min Kao and it deals in designing, manufacturing
and marketing hand held and fixed amount global positioning system. It has GPS that enables
products to use the device location for optimum benefit. Moreover, it will show about
smartwatches that how it is necessary for today's generation.
MAIN BODY
Garmin is multinational technology company which was founded in 1989 by Gary Burell
and Min Kao. Then it was later expanded by Lenexa Kansas in United States of America. This
was headquartering in Olathe, Kansas since 2010. Apart from this, the company is known for its
lead in the aviation, marine, automotive, outdoor and fitness market. Germin also deals in
smartwatches and is also known for producing some of the best running smartwatches (Isakadze
and Martin, 2020). In order to become enduring the company had to create such products, and
the mission of the company was to make competent products for exterior, sports and automotive
that are the necessary portion of consumers lives. The vision of the company is that they become
the manager in all market they provide service and products will have sought after persuasive
design, great quality and at good cost. Furthermore, the values of the company were the relation
of the culture is honestly and respect for consumers and business partners.
Moreover, Germin has delivered over 251 million products and is considered to have
delivered more than 16 million products in fiscal 2021. As well the purpose behind launching the
smartwatch was to offers unique insights into customers, location and health data that
smartphones are little adept at collecting (Balli, Sağbaş and Peker, 2019). Also, the benefit of
smartwatch is it helps in instantly answer to message and calls, in checking social media alert
and many more. Moreover, the modern smartwatch gives local touchscreen program for daily
use while smartphones app granted for management and telemetry of watch like long term
observation. The smartwatches have risen during the popularity of 2010s, now they are often
used as fitness tracker, smartphone entertainment or communication. The global smartwatches
transportation number is 14 million in third quarter of 2019 and the leader was Garmin
smartwatches.
Furthermore, there are many features in smartwatch such as fitness and health, play
music, navigation, access notification and emergency call and fall detection and many more.

Also, the smartwatch is useful for students, it is a useful appliance that show a critical role to
keep track of health and schedule. The smartwatch has modern features and extra benefit that add
value to student’s life and daily routine (Siirtola, 2019). A part from this Garmin smartwatch has
many competitors in June 2022 the company has top five competitors such as Strava,
Dcrainmaker, Suunto, Zwift and more. It is vertically integrated business framework is a central
of competitive advantage it enables the quicker effect to speedily changing market. The real
competitor of the company is Suunto 9 is the top of the range of competitor of Gramin 945.
Although, Sunnto 9 comes up with new intelligent battery with three specific battery models, that
provides 25 to 120 hours of recording time with GPS tracking on. Garmin has to sell its product
with understanding the customers what they want and need, the company should know about its
product that what kind of product they are selling, they have to bring new product according to
the market, the company should create a plan about the product and how to launch it and the
company needs to promote the product on social media and advertisement.
The best Garmin watch can be selected on the basis of the needs and the budget. Most of
the devices of this organization is fitness tracker and are intended to sum up the steps, distance
and the total calories burned by the users. Therefore, the clear indication of this brand of smart
watch is that its users are basically athletes (Best Garmin watch in 2022: Choose the right GPS
tracker, 2022). The range of this brand is Garmin watches that ranges from $149 to $999, but it
is considered that the users should have a clear understanding of what exactly is the users
looking (Cai, Wang and Liao, 2020). All the Garmins which is able to identify steps taken, sleep
time and heart rate and some are deigned specific for swimming which is water resistant. There
are some features that are considered to be anticipated from smartwatches regarding the mobile
payments. The music storage and colourful screens are some of the best features that are present
in this type of product.
From the analysation of the results from the different users it was found that the best
Garmin Smart watch is Forerunner 255. It is considered to be the packs that is the best way in
which the level of understanding smart watch that is recognised as the factor that is essential for
smart watch development. It is the music edition that can store up to more than 500 songs for
helping the power from the different exercises. It is the Garmin Forerunner that is considered to
be the version of the Forrunner 255 for the presentation that is reduced. This product is also
known for the long battery life that is the best and part of the product that makes it the most

competitive in the smart watch market. Some of the people have said that the availability of the
different sizes of this watch makes it one of the most convenient buyer that is available for the
accurate GPS.
From the above essay it has been found that Garmin Smart Watch Forerunner 255
is the best watch in the market from this brand. However, it has some issues such as no
touchscreen features and lack of training readiness score application. Still as per the price of the
product it is one of the most selling and cost effective product in the market.

REFERENCES
Books and journals
Balli, S., Sağbaş, E.A. and Peker, M., 2019. Human activity recognition from smart watch sensor
data using a hybrid of principal component analysis and random forest
algorithm. Measurement and Control. 52(1-2). pp.37-45.
Cai, M., Wang, J. and Liao, W.H., 2020. Self-powered smart watch and wristband enabled by
embedded generator. Applied Energy. 263. p.114682.
Isakadze, N. and Martin, S.S., 2020. How useful is the smartwatch ECG?. Trends in
cardiovascular medicine. 30(7). pp.442-448.
Siirtola, P., 2019, September. Continuous stress detection using the sensors of commercial
smartwatch. In Adjunct Proceedings of the 2019 ACM International Joint Conference
on Pervasive and Ubiquitous Computing and Proceedings of the 2019 ACM
International Symposium on Wearable Computers (pp. 1198-1201).
Online references
Best Garmin watch in 2022: Choose the right GPS tracker, 2022. [Online]. Available through <
https://www.tomsguide.com/best-picks/best-garmin-watch>
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