Analysis of Garnier's Marketing Mix and Promotional Strategies

This project examines the marketing strategies employed by Garnier, a leading organization in the skincare industry. It analyzes the various promotional tools used, including word-of-mouth marketing, the use of professional models in advertising, print media campaigns, and online marketing initiatives. The project highlights how Garnier adapts its strategies to attract a diverse customer base, including those concerned with skincare and the younger generation. The analysis emphasizes the importance of these strategies in maintaining product quality and achieving high levels of customer satisfaction. The project provides an overview of how Garnier integrates different promotional approaches to enhance brand awareness and customer engagement, concluding that these strategies are continuously refined to meet evolving market demands and consumer preferences.

PORTFOLIO
INTRODUCTION
Marketing mix has been defined as set of tools, used by a particular
organisation to pursue is marketing objectives in targeted market.
Garnier, is one of leading organisation with specific product lines for
different types of skin and culture. Moreover, to sustain and remain
competitive in marketplace they are using various promotional
strategies as online marketing, print media and so on.
PROMOTION STRATEGY
Promotion refers to raising customer awareness of a particular
product brand, generating sales, creating brand loyalty etc. It is one of
basic elements of marketing mix. The promotion strategy of Garnier
are as follows:
Word of mouth: Garnier always adopt most attractive
techniques of promotion that directly impact on customer mindset. Its
loyal customer are biggest source of promotion who create wetness
and publicity about is product through word of mouth.
Professional models: It also spend huge amount budget over
television and internet advertisement which employing professional
models, actors and skin specialist.
Print Media: Garnier promotes itself through print media
including newspaper, popular magazines like Femina. To attract the
attention of trendy and young generation.
Online marketing: Garnier is also promoting its product on social media and online shopping
apps. It also runs YouTube channel which creates and circulates promotional videos and
campaigns of company to its viewers across worldwide.
From the above discussion it has been concluded that promotion marketing strategy is
something that constantly evolves adapting to changing marketing conditions. Garnier has
outcome with different promotional strategies such as word of mouth, print media, professional
models and online marketing. These strategies are continuously evaluated to attract customer
who are concerned about their skin as well trendy and young generation. However, these
strategies change the aspect of business to maintain its product quality. Further, focusing on
high level of customer stratification from its product and services.
PROMOTIONAL TOOLS