Gastronomy Project: TLH 334 Slow Food Movement and Its Impact

This essay provides a detailed overview of the slow food movement, tracing its origins to the first McDonald's in Italy and the efforts of Carlo Petrini. It explores the movement's objectives, including preserving local food culture, promoting sustainable agriculture, and advocating for ethical food production. The essay outlines the core principles of 'Good, Clean, and Fair' that guide the movement, highlighting the importance of taste, environmental responsibility, and fair compensation for producers. It also examines key areas of focus, such as educating consumers, protecting biodiversity, and connecting producers with co-producers. Furthermore, the essay discusses the movement's relationship with farmers, its timeline, and its impact on the global food system, offering a comprehensive analysis of its significance and evolution.

Gastronomy project

Table of Contents
History of slow food movement......................................................................................................3
Objective..........................................................................................................................................3
Principle and Quality according to Slow Food................................................................................4
Key area to focus.............................................................................................................................5
Slow Food and Mother Earth relation with Farmers..............................................................6
CONCLUSION................................................................................................................................9

History of slow food movement
Slow Food Movement comes in 1986, when first McDonald's was set to open which was
there in Italy, Spanish Steps in Rome. There was an Italian journalist which was named Carlo
Petrini. He decided and planned various ways which was regarding to get attention of people to
stop the fast food and aware people to values of slow food. In this, he gathered his own friends
and joined nearby protesters in which they were holding bowls of pasta which dished out to
people who were passing out them. They give the slogan which was regarding that they don't
want fast food and like to have slow food. Thorough this he was not able to stop McDonald's
keep out form there but they created the movement which was Slow food movement and from
here have given the voice to think in different way about food. Thus, slow food movement was
worn (Senese, 2017). There was an alternative which was about the fast food, it allows to
preserve regional along with traditional cuisine along with this it encourages farming which was
of seeds, plants and livestock which was of speciality of local ecosystem. In this, there was the
promotion about local and small bushiness along with sustainable foods. There was focus on
quality of food rather than its quantity. Movement was firstly slow and but was broader. In this,
there was protest which was related with overproduction along with wastage of food. In this,
there is a vision which is related with local and small farmers along with food producers that
they should be protected in global food system. Slow Food then became one of legal entity
which is an officially recognised international NGO in year 1996. there are more than 100 people
who are employed in Slow Food headquarters in Bra which has adopted a governing body
structure.
Objective
There are multiple goals in Slow Food Movement in mind. Slow Food USA (SFUSA)
indicates that there are many of Slow Food Movement's specific goals. In this there is inclusion
about enjoying the joys of having meal and preserving the local food culture. There is base
which is regarding the fast food which makes difficult to savour for people what they eat. This
movement concern with broader environmental, health and labour concern. Slow food Boston
(SFB) have discussed some movement's which was related with health along with ecological
concern (Sobreira, da Silva, Romero, 2020). This was related with chemical, natural resources
and additives which is said to be necessary for long scale agriculture industry along with this

there are quantity of fossils fuels which is required to spread all over the world. There was also
an objective which was regarding to support agricultural workers, local farmers and promoting
animal welfare which was also one of the fundamental Slow Food objectives. As per objective
SFUSA says that Slow Food Movement doesn't rejects consumption of meat but instead of this,
it says that they recommended people to limit meat consumption along with this they promoted
to buy meat from local and smaller farms which can meet standard of high animal welfare. SFM
opposes production which was about genetically modified organisms and helpful in supporting
GMO labelling. They says that farms are able to meet the slow food standard with or without
any organic certification.
Principle and Quality according to Slow Food
According to Slow Food, there are three principles which should be there to meet the
standard which is Good, Clean and Fair.
Good- In this principle, there is need to reach the taste of food which must be good
enough to give pleasure according to naturalness and authenticity criteria which should be
applied in certain moment with certain culture.
Clean- In this principle, preparation of food should be in a way which does not able to
harm the environment, human health or animal welfare. There is traditional production pattern
which has the aim not only to protect ecosystem and its services but also to avoid the negative
social impact and ecological impact too.
Fair- in this principle, there is need to give the producers a fair compensation for their
work which they do, which is under their dignity, capabilities and knowledge along with valued
and respected (Oliver, Ngoprasert, Savini, 2019) .
There are three pillars to which are there to maintain the quality requirement for which
there are alternative and innovative ways for production and consumption of large scale of
agribusiness. These pillars are small, local and slow. Small is the one used to adopt an
appropriate scale which is in environment, social and economic terms. Local which is to respect
and embedded in community and natural environment. Slow says that Quality needs time and
passion, in this there is highly requirement of caring way of living, needs more responsibility.
There is need to meet the standard of the food which can full fill the required quality of food.

Key area to focus
There are some of key area which should be focus and can be helpful in getting the aim
of Slow Food which are to educate consumers, protect biodiversity and connect producers along
with co-producers (Stengers, 2018) .
Educate consumers- when there is need to change food production way and way to
consume in which there is requirement of education which is critical. Eating refers to a political
act which are required for making informed choices. This can help to select the quality food
which is regarding to aware co-producers which is to support more sustainable pattern of
agriculture.
Protect biodiversity- which is not only for fruits, animal and vegetables but also works
for making food along with life more pleasant and fitting.
Connect producers and co-producers- this is to build the exchange opportunities to
promote the excellent products and for to overcome constraints of currently dominant mass
production.
Slow Food is global organisation which is there in the world along with idea of
connecting taste to regional biodiversity. This organisation is non profit organisation which is
supported by affiliates. Slow Food is able to endorses an approach which is regarding the food
along with culture as strong connection. There is a fact that gastronomy is tied to other things,
agriculture, environment and politics which is actively involved in ecological along with
agricultural issues all over the world. The slow food movement has contributed in significant
way and that purposes new sustainable development and slow consumption as an alternative to
the hyper consumption practises associated with capitalism and globalised economic system.
Scientific focus on the emergence of slow food movement and its evolution, social and political
impact which in both global and local contexts (Manella, 2017) . Leaders and founders of slow
food movement are related with the academics and relevant documents. The slow food
movement also defines as the way of cultural movement which is based on intrinsic value of
local production. This movement is also described as countermovement that represents the act of
rebellion against civilisation and it is based on productivity, mass consumption, traditions and
quantity (Whiting, 2018). But it is argued that slow food movement is declared as inappropriate
movement due to trouble of building a movement which is based on individual lifestyle choices.
The slow food claimed board cultural change but it is introduced in positive way. The slow down

discourse is advised as symbolic and cultural form of resistance that automatically becomes
essential strategy. However, it is also claimed that slow food contributes to positive change
towards sustainability.
Slow food time line-
There is some discussion about the timeline which tries to cover events along with other
information which is there required in methodology. Here is consideration of about 30 years
which is there history of Slow Food Movement, there is selection of most relevant events, which
have made such projects in different countries. Secondly, there is indication about the public
documents which Slow Food have produced which is from very beginning of year 1989 till the
most recent 2012. There are different international conferences which are there over these years.
There is increase in their political campaign and political influences, in which there are some
political institutions along with actors with they work. There are different mass media impact
and activities which are relevant along with significant to Slow Food. They like to high
investment in communication strategy (Lin, Huang, Ho, 2020) . Slow Food refers to an intense
activity on all over the internet which are there providing extended data and information which is
related with their campaign and projects through local, national or international. In members
both Facebook and twitter are very popular along with this they have also developed their own
application named Slow Food Planet which is able to help consumers directly. This also able to
help in to navigate to slow food restaurants, farmers, events, places etc.

Slow Food and Mother Earth relation with Farmers
Slow Food Movement and Mother Earth are promoting social sustainability and
environmental, social justice, food security, for smallholders in rural world which is in both
developed country or in developing country. There is analysis in perception of participation of
Mother Earth and different factors which are there influencing their willingness for continuing
participation which is for useful insight for Slow Food Movement to define the strategies which
are possible to increase farmer’s participation and satisfaction.
Slow food movement - This promotes traditional cooking and local food and this had spread
across the world. This is commonly promoted in the substitute of fast food and also promote
sustainable foods as well as small local businesses. They mainly focus on quality of food instead
of quantity. This movement encourage or motivate peoples to stop eating fast food instead on
wasting their time in preparing and eating localized – sourcing foods. They usually focus on
nutrition as well as managing their heritage and culture because somehow this is related to foods.
The slow movement is well known for cultural revolution which is against the concept that is

referred as faster is always best and better. This organization was beginning in Italy by Carlo
Petrini in the year 1986 (Haigh, 2019) . There are important aims of slow food movement and
that includes managing biodiversity, according to Petrini and others they believe that
industrialization and globalization of food they are barely resulted in quality of taste as well as
they are demolishing many different types of food flavours and varieties, because canned food
every day or always taste the same doesn't matter where it is bought from, there are several types
slow food which includes 100% juice, baked potato chips , pancakes and WHOA foods which
includes fried chicken, doughnuts, French fries and the potato chips.
Objectives and policies
 People being habitual of slow food movement they have number of goals in their minds
which barely indicates that original goals of slow food movement is maintained which
involves emphasizing rejoicing of eating as well as managing local food culture.
 Promoting taste flavours
 Spreading awareness about risk of canned food
 Making citizens aware or educating them about risk of monoculture.
 Teaching prisoners and students gardening skills.
The slow food movement started in Italy for the response of growth of fast food and different
other changes with food system across the world. The concept of slow food movement is
contributing significantly in proposing sustainable lifestyle and slow consumption. The founders
of slow food movement have been associated with research and literature of food. The slow food
movement is known as cultural movement that depends upon intrinsic value of local movement
or production. This can be described as movement that is representing an act of rebellion against
the civilisation that depends upon sterile concepts of quantity and productivity. As per various
studies, it is concluded that counter movement is developed for the neotribe postmodern
community that provides confirmation. Slow movement is the global initiative that is focusing
upon encouraging individuals for stop eating fast food. Such type of food takes more time to get
prepared. Main objective of food is not just nutrition but also preservation of heritage and
culture. Food of different area is related to it’s culture. Slow food stands for the opposition of
fast food. Carlo Petrini started this because of the opposition of opening of McDonalds in Rome.
This movement got extended in United States and this is one of the largest international

grassroots organisations which is dedicated to objectives as well as goals of this movement. As
per this movement, there are several scenarios developed for telling people that fast food must be
avoided. They should focus upon developing ways to eat health food and do not concentrate on
consuming fast food.
There are some Pros and Cons of this movement which are mentioned below –
Slow food movement is defined as the set of action which is propose in the response of fast food.
This movement has a single goal is to oppose the circulation of fast food within country. This
movement is initially started with Italy and after that it take a revolution and spread over the
various countries such as England, United states and Japan. As per this the slow food movement
is going extensive in united states. Whereas SFUSA which is one of the largest international
grass roots organisation that have simple aim and objective of the slow food movement. As per
this various country start to formulate several organisations which is associated with the slow
mood movement. In addition, there are major industrialized nation, including Switzerland, japan
the nether land, Germany and the United Kingdom and now there are various countries who is
still involved in this movement. Such organisation like SFUSA using this operation as per using
a network that works as educator and different organisation. There are various pros and cons are
arising due to this movement. Some are mentioned below:
Pros:
 Given the goal of firm like SFUSA, the success of the slow food movement could
potential to this which may lead to mass improvement in various society that is related
with health and environmental issue (Chi, Han,, 2020). There are several scandals that
took place in modern food industry. There are several problems which must be addressed
by slow food movement. There are several goals of different organisations like SFUSA
which have led to improvement of persistent societal environmental and social health
issues and problems.
 Local farmer and small business owners have received a proper amount to initiate support
on an individual level. There are few local farmers as well as mall business managers
who are receiving huge support at individual level. The slow food organisation which include SFP have willing printed for the critical
statement which is using in their website which is suggesting the least receptive to
constructive criticism. There are some slow food organisations like SFP which are

involved in managing critical statements on websites. These suggests that these must be
receptive to the constructive criticism.
Cons:
There are always criticises in each and every movement. The food movement is also having
problem some criticisms and these includes There are various people who support the movement
which is related with slow food movement but they criticize their method and it potential biases.
As per this, they want to changes their life style in order to make himself vegan and follow
organic food for healthy.
There are several ways to manage the effectiveness of slow food movement. The main reason for
this movement to start is that it promotes organic food. It will enhance food which is away from
the usage of pesticides, fertilisers and herbicides (Bradshaw, 2018)
. Seasonal food production is used by farmers to live their livelihood. It is seen that due to the
expansion of fast food restaurants, poor farmers of the country will not be able to get fair wage
for their organic food items.
Future of slow food movement are explained in the following table –
Disadvantages Advantages
Slow food movement will not be going to
catch on the present context of scenario.
If this movement will continue then food is
going to extinct and America will become the
factory processed food.
Farmers will not be going to get fair pay and
all business will be running the farms out of
business.
The slow food will be going to catch on soon
with new fast food.
The food provided will be provided seasonally
and it will be clean and fair.
Farmers will be going to get fair wage and they
will support local marketers to earn.
CONCLUSION
From above discussion, it can be concluded that there are different benefits which are
there due to having Slow Food Movement. In this, there are description about the problem which
are being faced by having fast food along with this there is need to have better impact of Slow
food. There is brief description about the Slow Food Movement history, principles and different
key area on which there is need to focus. There is some information about the quality food which

is there necessary to have as the meal. In this there are some information which is regarding to
food consumption which is there in 21st century. There are different food which is there regarded
as slow food in and there is also related with cultural which are there can have different foods
and along with this there are some of the example of food which are there can have better health
by up-taking of food.

REFERENCES
Books and journals
Bradshaw, J.L., 2018. Slow circulation: The ethics of speed and rhetorical persistence. Rhetoric
Society Quarterly. 48(5). pp.479-498.
Chi, X. and Han, H., 2020. Exploring slow city attributes in Mainland China: Tourist perceptions
and behavioral intentions toward Chinese Cittaslow. Journal of Travel & Tourism
Marketing, 37(3), pp.361-379.
Haigh, M., 2019. Slow science: benefits for the management of headwater catchments. Land Use
Policy, 80, pp.449-455.
Lin, L.P.L., Huang, S.C.L. and Ho, Y.C., 2020. Could virtual reality effectively market slow
travel in a heritage destination?. Tourism Management, 78, p.104027.
Manella, G., 2017. 10 Cittàslow. Slow Tourism, Food and Cities: Pace and the Search for the"
Good Life".
Oliver, K., Ngoprasert, D. and Savini, T., 2019. Slow loris density in a fragmented, disturbed dry
forest, north‐east Thailand. American journal of primatology. 81(3). p.e22957.
Senese, D.M., and et.al., 2017. Drinking in the Good Life: Drinking in the good life: Tourism
Mobilities and the Slow Movement in Wine Country. Slow Tourism, Food and Cities:
Pace and the Search for the ‘Good Life, pp.214-231.
Sobreira, É.M.C., da Silva, C.R.M. and Romero, C.B.A., 2020. Do empowerment and
materialism influence slow fashion consumption? Evidence from Brazil. Journal of
Fashion Marketing and Management: An International Journal.
Stengers, I., 2018. Another science is possible: A manifesto for slow science. John Wiley & Sons.
Whiting, S.M., 2018. Beethoven Translating Shakespeare: Dramatic Models for the Slow
Movement of the String Quartet Op. 18, No. 1. Journal of the American Musicological
Society. 71(3). pp.795-838.