Innovation in Hospitality: Gatorade Smartwatch Concept and Report

This report focuses on an innovative concept for Gatorade within the hospitality sector, specifically targeting individuals with busy schedules. The report introduces the 'Gatorade with Smartwatch' concept, which aims to help users monitor their hydration levels through a connected smartwatch. It explores the management of innovation, market research, and the justification of the concept, emphasizing its potential to increase profitability and brand awareness. The report details the launch strategy, including initial targeting of the UK and Europe, and the use of social media for advertisement. It also outlines the benefits to Gatorade, performance reviews, and customer feedback mechanisms. The report concludes by summarizing the importance of innovation in sustaining a business and the practical application of the developed concept.

Concepts and Innovation
in Hospitality

Table of Content
 Introduction
 Conceive an innovation concept that has market potential
 Pitch an innovation concept
 Conclusion
 References

Introduction
Innovation refers to the creation reasonable adjustments
and changes in the as of now existed item and administration so as
to work together by the new style. By considering the business
associations the development need to remember the conspicuous
idea of progress for request to advance something in the business so
as to improve their business and accomplish appropriate deals and
productivity for the organization.

Introduction
Consequently advancement depict the method of
progress in the contribution of the organization as it
incorporate the appropriate technique that is worried about
the improvement of Idea investigation of chance testing
creation advertising and commercialisation. In order to carry
forward this report The Gatorade company is considered
which is an American manufacturer and develop sports
themed beverage and food products and develop around its
sports drinks.

Conceive an innovation concept that has
market potential
 Managing innovation:
 Management of innovation describes the suitable ability
in order to prepare product according to the
requirements of customers.
 Moreover it includes two table equipments that are
capable enough regarding the production without
including extra cost.

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 Managing innovation:
 While developing any product company needs to
consider the lifestyle and schedule of customers as the
current innovation is for those people who have busy
schedule and also forget to drink water.
 Along with these trends should be considered while
planning the product including the diet issues healthy
factors and many more.

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 Innovation
 Considering the current innovation which is developed
by hotel is the Gatorade with the some improvement
like before users get alerts by connecting their bottle
with suitable app but they can also connect it with their
smart watches as well because some people have more
tight schedule and does not have much time to check
their phone if they are far from their bottle. For this,
they get alert on the smart watches regarding their
hydration level.

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Gatorade with smart watches:
 Undertaking the development procedure which is done by Gatorade
Company is very attractive for those people who have busy schedule in
terms of making them hydrate them considering their health factors.
 Moreover, the bottle leads to blink light by analysing the sweating and
hydration level of human body that is useful for each and every person.
 Along with this, it is helpful in maintaining the PH level of human body and
also helpful in making their body fit and fine.

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 Market research
 Gatorade Company needs to conduct proper research in order to
take estimate of the budget that their guests are willing to pay on
new product.
 Along with this respective Company need to consider the
Expectations of their customers while developing the protein shake.
 Gatorade Company offer this service only in those people who are
working and have busy schedule in order to make them more
healthy conscious and fit.

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 Justification of concept
 “Gatorade with smart watch” is considered as the good opportunity for the hotel in order to
develop their suitable profit margin and also helps in the survival within the health
industry as for this company need to offer suitable awareness across the geographical
boundaries.
 From the perspective of Gatorade Company their product is more valuable and worthy for
people who have busy schedule and does not have much time to remember about their last
thing which they do and for this they maintain it startup cost is very low in order to make
it available for each and every person and also offer it to their potential customers.

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 Launch of new innovation
 Firstly product is offered to those people who have busy
schedule across the UK.
 Reason for offering it to those people is to develop their
brand image and global awareness beyond UK and
Europe.
 After this company offer it on their official website and
sell it with the help of various online platforms.

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 Advertisement
 Gatorade Company make advertisement for their product
considering the social media platform and spread awareness
among people who have busy schedule with the help of Facebook,
Twitter, Instagram and many more.
 Reason for adopting social media is that it leads to spread
awareness faster in comparison to other platforms and also helps
in targeting the specific age group that are working and have busy
schedule. Moreover social media advertisement is quite cheap and
helps in reaching many potential customers.