Sales and Marketing Strategies for Gatorade: A Comprehensive Report

This report provides a comprehensive analysis of Gatorade's sales and marketing strategies. It begins with an introduction to sales and marketing principles, emphasizing the importance of adapting to current trends. The main body of the report evaluates the role of current technologies, like the internet and social media, in enhancing relationship marketing, specifically examining how customer data contributes to improved consumer expectations and service excellence. The report then delves into Gatorade's current segmentation strategy, identifying areas for improvement and their potential impact on targeting and positioning. Furthermore, it creates a rationale for innovation in a new product or service design, focusing on meeting customer needs in alignment with the organization's strategy. The report concludes by summarizing key findings and providing a concise overview of the recommendations. The report underscores the importance of data analysis, market segmentation, and innovative product development to ensure long-term growth within the competitive sports beverage market.

Sales and Marketing Report
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INTRODUCTION 250....................................................................................................................4
MAIN BODY...................................................................................................................................4
Evaluate the role of current technologies in improving relationship marketing within your
chosen organisation. You must also analyse how the data obtained about customers
contributes to the improvement of consumer expectations and service excellence, especially
through online means.............................................................................................................4
Evaluate the current segmentation strategy of the organisation. Identify how these strategies
can be improved and what impact this will have on its targeting and positioning strategies.6
Create a rationale for innovation in a new product and/or service design for your chosen
product/service in meeting the needs of customers in line organisation’s strategy...............8
Viable solution to meet consumer needs within specific target group and review the
effectiveness of these..............................................................................................................9
CONCLUSION 200.......................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Sales and marketing is defined as an effective measure through which organisation can
influence attention of customers towards organisational products and services. Main aim of sales
and marketing is to enhance revenue generation capability of organisation. It is essential for an
organisation to undertake sales and marketing techniques according to the current prevailing
trends in order to influence mindset of customers towards organisational offering. With the help
of effective sales and marketing techniques organisation can maximize their competitiveness in
respective marketing segment in effective manner (Leach, Epler and Wang, 2020). Present
report has been conducted on Gatorade which is an American manufacturer of sports bases food
and beverage product. This company is offering high quality products to customers. In this report
formative discussion has been conducted on the concept of STP in context to a specific product
or services. In addition to this report also include discussion on the rational for innovation.
Furthermore, role of data in improving relationship marketing is also included in this report,
along with specific strategies to which company can maximize their sales.
MAIN BODY
Evaluate the role of current technologies in improving relationship marketing within your chosen
organisation. You must also analyse how the data obtained about customers contributes to
the improvement of consumer expectations and service excellence, especially through
online means.
Current technologies like internet and social media plays most important role for an organisation
in terms of improving relationship marketing. Relationship marketing is characterized as a
process within which an organisation maintains strong relationship with customers with the help
of various elements like trust, commitment and more (Bhavsar, Diallo and Ülkü, 2020). It helps
an organization in examining the current circumstance and utilizing the possible assets in a
fitting manner so that structure can deal with its capacity and accomplish better unbiased.
Identify the customer requirements:
Data is valuable to the association in recognizing the needs as well as demands of customers in
an effective manner. This is on the grounds that information is identified with the latest things
within business environment which are utilized in order to improve the segments of their
working. Main aim of this is to determine customer’s requirements and satisfy them accordingly.
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This is useful in distinguishing the elements of various clients and utilizing these capacities and a
suitable way (Sinha and Mukherjee, 2020). There are number of capacities which can be utilized
by association to accomplish the goals and play out these capacities in a proper way. Data plays
most important role that not only allows organisation to maximise overall level of consumer
satisfaction but also facilitate entity to ensure long sustainability.
Help in analysing requirements of customer:
Data play most important role for an association in examining the needs of customers and
utilizing the latest things as indicated by the necessities. This can be seen that there is various
data which help in recognizing customers requirements. It has been evaluated that by
investigating them organisation can serve them in better manner. It has been evaluated that,
organisation can utilize diverse sort of data which are accessible at different stages that can be
gathered with proper evaluation and analysis. These data is valuable to the association in
investigating the current necessities of customers within market. Thus, it has been underlined
that data plays essential role in analysing customer’s needs that allows organisation to satisfy
them at great extent.
Use of data in making improvement in customers’ expectations.
Data is an effective measure that significantly allows an organisation to make improvement in
expectations of customers. With the help of data organisation can effectively evaluate needs and
demands of customers and can further satisfy them with appropriate measures. There is a
technique for utilizing the framework which will help in gathering the data through which
organisation can serve customers with best. In this organisation is required to utilize each one of
those raw numbers which are gathered to investigate the capacity and accomplish the targets of
firm (Blank, 2020). Along with this, organisation must also use to interface various individuals
those who are connected with the brand by finding out about the particular necessities of
customer and group of consumers those who are interested in organisational products as well as
services. Furthermore, it has been evaluated that it is essential for organisation to emphasise
upon the brand and pay attention to undertake regular feedbacks from customers. This will
likewise empower association about the buying propensities for client inside the market so that
organization can without much of a stretch objective its focused on market by utilizing proper
techniques of advancement. This is useful to the association in accomplishing its targets and
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playing out the capacity in a fitting way (Rodríguez, Svensson and Mehl, 2020). This will
likewise manage various people about the current work space and will prompt effective
accomplishment of objectives and targets. Here, association can recognize the current needs
which must be satisfied by structure to accomplish the goal and oversee capacities as per the
necessities of assets accessibility of capacities. Thus, according to the above analysis it has been
evaluated that data plays most important and useful element that allows an organisation to serve
customers with best products and services according to the requirements.
Evaluate the current segmentation strategy of the organisation. Identify how these strategies can
be improved and what impact this will have on its targeting and positioning strategies.
The current report is conducted on the Gatorade, this is an American organization and engage in
drinks and sports products (Rangarajan and et. al., 2020). It has been evaluated that, the
development which conducted by Gatorade is in the segment of Smart Watch which show that
when it is needed for individual to have energy drink according to the necessity of body and
energy level.
Segmentation can be characterized as a cycle of partitioning the market of organization in
little portion as it allows organisation to maximise productivity at great extent. It has been
defined that segmentation is a cycle which is identified with partitioning the market of
association as per the necessities and needs. Segmentation is a significant cycle in association as
it helped entity to deal with the market as per the necessities. Gatorade will portion its market
and various classes so it can undoubtedly actualize its new savvy inside the market which
incorporates various highlights of giving shopper caffeinated drink according to the need of body
and energy level. There are different components of division which can be utilized by
organization to isolate the market and accomplish the destinations of market in a suitable way. In
setting of this, organisation can undertake use of suitable framework where it will separate the
market as indicated by the needs. There are various types of division which are utilized by
organization to execute its strategies in smart watch segment.
Demographic segmentation:
It is one of most normally utilized and mainstream technique which is utilized by the
organisation to fragment its market as per the needs and requirements. Under this sort of division
entity used to partition the market as per age sex, pay, area, family circumstance, annual income
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education and different components which are useful in focusing on the client fragment between
businesses to consumer audience (Vasciuc, Săndulescu and Crăciun, 2020). In context with
respective organisation, it will focus on the client between the age gatherings of 12 to 80.
Company will effectively going to target client as per the income basis where it will target both
middle and high society by giving various contraptions. Corresponding to focusing on middle
class company will utilize chief pricing policies where for focusing on higher class association
will use to give additional highlights in its smart watch.
Psychographic segmentation:
Psychographic segmentation is defined as consumer and audience that will
straightforwardly relate to characteristics and personalities. It incorporates number of divisions
which are character, characteristics, interest, lifestyle, psychological influences and numerous
others. In context with respected organisation, which is subjected to launch a smart watch that
comprise distinctive data. What's more, this association will target distinctive character attributes
and qualities. In this organisation is going to target individuals according to values and traits. It is
likewise going to fragment the market as indicated by the way of life and premium of people in
watches where association will uphold this capacity by giving a smart watch which can be useful
in recognizing the energy needs of body and give alert by utilizing suitable programming.
Geographic segmentation:
Under the division organisation needs to partition the market section as per the geographical area
where it incorporates city country and span around the specific area. In setting of the current
association, it will dispatch its smart watch inside the market of UK just as different other
worldwide business sectors (Chiguvi, 2020). The primary objective region of association is UK
where it will use to actualize the item in the market of UK. Under the geographic division
association will characterize the geological limits and sorts of region to improve the capacity.
Targeting:
Target is the second step in this cycle where company used to target various gatherings
by usage of different special systems. To accomplish the goals of association it will utilize
diverse sort of special systems which are examined in area 3 of the report. It has been evaluated
that these promotion strategies are covered under the showcasing procedures which will be
utilized by organization to focus on the clients. This is a fitting framework which can be utilized
by firm to oversee various clients and utilize its potential assets accordingly.
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Positioning:
It has been evaluated that positioning is the last, it is the process where association will use to
situate the item inside the market so it can without much of a stretch play out its capacity (Li,
Chen and Zhang, 2020). Subsequent to distinguishing the market sections and focusing on the
client inside the specific portion it is expected to organisation that it needs to actualize the item
so it can accomplish its goals. Respective organisation is working inside the market of UK from
longer time where organization can effectively implement the concept of smart watch by
utilizing the current appropriation channel of association (Ahlemeyer-Stubbe and Müller, 2020).
It has been evaluated that smart watch is distinctive idea to the current product offering of
association yet structure can utilize it to accomplish better benefit and execute an item and
enhance markets.
Thus, as per according to the above evaluation it has been identified that these segmentation
strategies plays most important role for an organisation through which entity can ensure long
term growth. However, it has been underlined that these strategies can be effectively improved
with the help of proper market research. It will aid Gatorade to conduct its operations in a well
defined and effective manner according to the current prevailing factors within environment.
Create a rationale for innovation in a new product and/or service design for your chosen
product/service in meeting the needs of customers in line organisation’s strategy.
It has been evaluated that, innovative products plays most important role as it effectively attracts
attention of customers. It has been determined in context with present organisation that
innovative product is being developed by company in order to determine the energy level posed
by customers along with additional requirement (Adeola, Hinson and Evans, 2020). It has been
underlined that as now daily individuals are a lot of cognizant about their wellbeing so they
attempt to take increasingly more caffeinated drinks by thinking about that that would be
advantageous for them. It is not correct whatever is an excess of would be unsafe. Similarly with
people body any enhancements or food sources that are embraced as much amount could give
destructiveness to their bodies. Accordingly, innovative product that is presented by individual
firm is useful for every one of those customers who are heath just as diet cognizant. Mentioned
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below there are some certain form of principle that is being undertaken by Gatorade is given
through which firm aim towards accomplishing needs of customers.
Gatorade is performing its business operations as a organisation which deals in sports drinks
and products. In order to attract large base of customers groups this organisation made
innovation in Smart Watch, in which company offers consumers to know about the level drink
required by them according to body requirement. In terms with rationale behind this Smart
Watch innovation
 To overall organisational profitability level by 12% in upcoming 6 months.
 To maximise overall sales of company by 14% within a year by influencing attraction of
customers towards new product.
Understand your consumers at granular level:
As developing firm are moving past customary quantitative portioning, besides, they are
shaping more troublesome assessment of buyers' which draws from different sort of sources
alongside its mentalities and mental information that is aggregated through online just as
disconnected. Thus, in order to effectively upgrade the examination capacity of buyers it is
essential for Gatorade to start completely clarifying its market just as customers. Furthermore,
they additionally need to know profound information about them through utilizing a few
methods such as customer journey mapping. In addition to this, search out data from a few
sources at much granular level is powerful for them to meet their client necessities successfully
and proficiently.
Treat customers as assets which would develop in value:
In terms with this principle, it has been expressed that not each firm develops their drawn out
connection into productive way. Yet, the creating substances do as such. They routinely create
powerful purpose behind its shopper to relate to firm just as their contributions. In addition to
this, creating compelling customer relations is viewed as the drawn out game for element. In
addition, this conflicts with different basic exercises like following more modest endless supply
of customers' securing (Harrington, 2020). Furthermore, this, it would likewise go past
evaluating the purchaser relations lifetime cost at whether individual or fragment level by that is
fundamental or not. Likewise, for regarding their buyer as resources, Gatorade requires clear
obligation at work environment. Thus, according to the above mentioned analysis it has been
determined that it is essential for respective organisation to develop problem solving- a
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partnership in order to treat consumer as an essential assets of company. It will effectively aid
company to strengthen their relationship with customers through which organisation can ensure
long term sustainability in business environment.
Viable solution to meet consumer needs within specific target group and review the effectiveness
of these.
Gatorade is looking forward to attract customers with their new innovative Smart Watch
through which customers can have an access to know about the need of energy drink according
to the body requirement. For this company will target middle and upper group of customers in
the provinces of UK. In order to effectively attract attention of these customers groups company
is required to undertake use of various solutions in order to ensure success of their new product.
Marketing strategies
Social media marketing:
It is an effective form of internet marketing that mainly involves developing and sharing content
on social media networks. With help of this firm can ready to share recordings, substance,
pictures and furthermore impact the capability of SEO where they can regularly ready to upgrade
importance into search results inside web-based media organizations, for example, Twitters,
Linkedln, Youtube and others (Holopainen and et. al., 2020). In terms with Gatorade with the
help of social media marketing company can improve leads and can encourages measurements
which offers them extra market region understanding and others. In addition to this, it has been
evaluated that with the help of various forms of social media marketing channels organisation
can accomplish their marketing as well as branding goals in a well define and effective manner.
SEO:
This predominantly represents Search Engine Optimization. It is essentially the methods
of improving mindfulness with respect to and dealing towards explicit sites through creating
affirmation it shows up inside top unpaid hunt results upon web crawlers, for example, Google,
Yahoo and others. In context with Gatorade, they can receive this technique of their new item
showcasing as this helps them to streamline looks for customers intrigued into their items.
Likewise, this is practical way for separate firm to keep its image serious with comparative sort
of substances. Thus, it has been underlined that respective company with the help of this can
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effectively optimise quantity as well as quality of their website traffic and can divert traffic
towards their web pages. It will significantly allow organisation to maximise their growth and
visibility among customers.
Search engine marketing:
It is an effective practice of marketing a business with the help of paid advertisements. With the
help of this technique organisation can increase their brand awareness and can make significant
increase through ad visibility (Vaid, Ahearne and Krause, 2020). This is considered as
fundamental systems which substance uses for building up its sites traffic by paid online notice.
Also, one of the powerful techniques for this is pay-per-click joins. Fundamentally, firm
purchases or patrons this connection which shows up as a commercial into web index results
when watchwords is related to their merchandise are looked. Thus, each time the advertisement
is navigated clients, element need to pay limited quantity to web crawler. In terms with
Gatorade, they can embrace individual advertising methodologies as this much powerful because
of their investigation into online procedures, cost adequacy in creating higher perceivability
about their new item and furthermore flexibility for different commercial centre just as buyers.
Thus, it has been underlined that organisation with the help of search engine optimisation can
ensure higher level of competitiveness in respective market segment along with profitability.
Email Marketing:
This is one of the most effective form of marketing in which organisation can ensure large base
of customer attention in low cost. This is viewed as exceptionally viable route for supporting just
as changing over leads (Wulandari and et. al., 2020). Email advertising is likewise a
computerized system which focused specific perspectives just as customers with expectation of
impacting its purchasing choice. Besides, separate promoting systems achievement is assessed
through open rates just as snap by rates, so strategies goes under play and furthermore explicitly
when this is used as a component of tremendous web market activities. In regard with Gatorade,
this promoting systems helps them to create relations with possibilities, ongoing customers and
ever past one as this give them an opportunity to discuss straightforwardly with them into its
inbox. Furthermore, it has been determined that with the assistance of email marketing company
can drive higher revenue, deliver targeted message to customers and can effectively reach to
global audience.
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Sales strategies
Research and understand customers:
It is essential for organisation to hire professional sales professional in order to reach and
understand customer’s needs and requirements towards the product and company in an effective
manner. This strategy act as an essential marketing tool through which Gatorade, can understand
customers behaviour and their specific needs and can capture their interest effectively towards
the product (Çınar, Yetimoğlu and Uğurlu, 2020). It will help company to maximize their sales
value through which they can accomplish their prospective business goals in more effective
manner.
Differentiate company from competitors:
Organisation is required to differentiate themselves from competitors in order to enhance
attractiveness among customers mind. With the help of differentiating themselves from
competitors Gatorade, can maximize their standards and can determine how much they are
different from other competitors (Leach, Epler and Wang, 2020). It is an essential sales strategy
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through which organisation can offer consumers tailored solutions in differentiated manner from
its competitors. With the help of this Gatorade, can effectively enhance its competitiveness in
market segment.
Analyzing past sales:
Evaluating historical sales record proves to be an essential marketing technique through which
Gatorade can not only can take use of vital information but can also determine the aspects that
are required to be ignored in order to accomplish specific goals (Enyinda and et. al., 2020).
Gatorade, is looking forward to offer innovative smart watch in marketplace thus it is essential
for them to undertake the advantage of analysing past sales record in order to determine the areas
of improvement. It will effectively help organisation to achieve realistic and achievable goals in
effective manner.
Thus, according to the above mentioned analysis it has been identified that with the help
of above mentioned marketing and sales strategy, organisation can determine customer’s needs
and demands within specific target and can further provide them services and products
accordingly. All these strategies will help Gatorade,to maximize satisfaction level of customers
through which they can effectively enhance their profitability and long-term sustainability in a
well defined and effective manner.
CONCLUSION
According to the above mentioned about it has been concluded that it is essential for
organisation to continuously engaged in the process of innovation in order to enhance their
competitiveness in market segment. It will not only facilitate organisation to maximize its
competiveness but also allow them to serve customers according to the current trends and factors
prevailing in business environment. Innovation allow organisation to take advantage of new
strategies through which company can ensure long-term sustainability in sector. However it is
essential for customers to continuously evaluate requirements of customers with the help of
different marketing strategies. It will help company to serve customers and more effective
manner. For this organisation can undertake use of STP or segmenting, targeting and positioning
strategy as it is an essential method through which organisation can evaluate needs and
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