University Case Report: Gayam Motor Works Global Strategy

This report presents a comprehensive analysis of Gayam Motor Works (GMW), focusing on its global corporate strategy and the factors influencing its internationalization. The study includes a comparative country analysis between China and Thailand, examining key aspects such as ease of doing business, government support for electric vehicle (EV) companies, and barriers to new entrants. The analysis highlights Thailand as a more favorable environment for GMW's manufacturing operations, considering factors like trade openness and the business environment. The report also delves into the challenges and opportunities GMW faces, including political risks, intellectual property concerns, institutional voids, societal factors, HRM issues, and supply chain dynamics. It provides strategic recommendations for GMW to navigate these challenges, such as forming alliances with countries with stable political environments, seeking private financial support, and exploring opportunities in developed markets. The report concludes by emphasizing the importance of adapting to local market conditions and addressing the specific challenges presented by each country's unique environment, offering valuable insights for GMW's strategic decision-making process and providing a framework for international expansion.

Running head: THE GAYAM MOTOR WORKS
THE GAYAM MOTOR WORKS
Name of the University:
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Strategic Decision for Resolving Governance and Institutional Voids:
The organizational conducts of are GAYAM Motors are effectively affected by the
political aspects of Thailand. There is an increased probability of intellectual theft from the
business in Thailand and also, the ongoing trade war that the country is facing, with the
American market is another risk factor for the organization. Therefore, the organization must
include certain strategic measures. Given the political spectrum of the country, the company
should focus tying up with other countries where there is more scope and where the political
spectrums will not prove to be a hindrance (Birudavolu, & Nag, 2019).
The organization is also facing certain institutional voids that is affecting the
busisness processes for the organization. It is being difficult for the organization to get a loan
for the business procurement, they are facing issuers with appropriating a licensed innovation
right, and also with showcasing exchanges. Therefore, the organization need to approach the
private organizations for the financial help. They must also aim for an expansion in the
developed countries that will help them with appropriating the licensed innovation right
(VITAMIN, 2019). This is important for any organization. They must also, at the same time
approach to the political organizations for their rights related issues.
Societal Factors and Low- Income Market:
The societal factors that are influencing the business conducts of the organization, are
related to the economic aspects of the country. Since the population of the country is much
less, therefore, the public consumption is quite less. There is an income inequality within the
country which is creating a low income market, and the largest population of the country is
enlisted into this low income group (Officer, 2019). Therefore, this is resulting into a very
low consumption of economic market. Also, the country holds a large unemployed
population and this is effectively affecting the economic growth of the country. The high

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tariff structure, in some sections of the society is also affecting the thriving of the
organization (Officer, 2019).
HRM Issues and Expatriating Senior Exec’s:
One of the major HRM challenge that the organization is faced with, is the lack of a
proper legal structure within the country. The political and the social aspects of Thailand is
very complex, therefore, a structured legal system is very important to undergo a sound
business operation, however, the lack of the legal structure, is affecting the organizational
conducts of the company. Therefore, the organization must include a legal structure of itself
which will guide the organizational conducts (Birudavolu, & Nag, 2019).
However, if the organization focuses upon it business in Thailand then they can get
the Expatriates from India at a cheaper labour rate and since the country has a structure legal
system, then it will be easier for the organization to resolve the HR related issues (VITAMIN,
2019).
Supply Chain:
The supply chain system within the country is an affected one as the transportation
process and the communication process within the country is affected by the political
structure. However, the country has a proper legal structure which practice a control system
and process that can be fruitful for the organization to make business (Chaturvedi, Vargas, &
Ocazionez, 2018).

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References:
Birudavolu, S., & Nag, B. (2019). Fostering Innovation Culture and Exploiting Social
Capital: The Cases of T-Hub and RICH. In Business Innovation and ICT Strategies (pp. 339-
349). Palgrave Macmillan, Singapore.
Chaturvedi, A., Vargas, D., & Ocazionez, D. (2018). CT for evaluation of acute pericardial
emergencies in the ED. Emergency radiology, 25(3), 321-328.
VITAMIN, D. (2019). ORAL ABSTRACT SESSION 8: 30 AM–10: 30 AM. J Investig
Med, 67, 783-814.
Officer, C. P. (2015). Hand Book of Statistics Prakasam District 2014.