Hospitality and Tourism Marketing Analysis: Great Barrier Reef

This report provides an analysis of the hospitality and tourism marketing sector within the Great Barrier Reef region. It begins by highlighting the significance of the Great Barrier Reef as a world wonder and its current endangered status. The report then focuses on the hospitality sector, identifying the key players and emphasizing its importance in the tourism industry. A PESTLE analysis is conducted to evaluate the political, economic, social, technological, legal, and environmental factors impacting the sector. The report also addresses the threats, particularly those related to the environment, and the impact on the coral reefs. The analysis concludes with recommendations for innovation and improvement within the hospitality sector to attract customers and promote sustainable practices. The report underscores the need for collaboration to address unemployment and protect the endangered coral reefs. The report also offers a detailed overview of the external environment that may act as a threat to their country.

Running head: HOSPITALITY AND TOURISM MARKETING
Operating in the Great Barrier Reef
Name of the Student:
Name of the University:
Author note:

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Efforts to save the Great Barrier Reef from extinction
The heart of the reef is made on an exotic location that serves beautiful
holiday destinations. The chosen segment of the business is in the
hospitality sector that has it focus primarily on the media sectors that is the
guardian magazine the Guardian.
The Great Barrier Reef
Do you remember the Great Barrier Reef it is regarded as one of the seven
wonders of the World and is on the verge of extinction.
The Great Barrier Reef is regarded as one of the Seven Wonders of the
World that consists of the Seven Wonders of the World that may be
eventually a structure that is living and is one of the largest. The space that
has been selected n the outer world is visible of almost 2000kkm in their
length that is almost visible in the Queensland of Australia. The region of the
Whitsundays is located on the Great Barrier Reef but on its central portion
that has the perfect responsibility base of the exploration on the land of the
aquatics. The reef is eventually seen to be protected from the swells of the
region that has one of the random safest and the smoothest sailing waters in
the world.

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Background
Te selected sector of the business for this assignment is the hospitality sector in the areas of the
Great Barrier Reef. The Great Barrier Reef is regarded as one of the largest reefs in the world
(Turcotte 2016). The different group of hotels are the Mantra and the other that are regarded as one
of the largest.there are different threats a well that has been eventually analyzed in the set of the
course. there are different threats as well that will eventually help in the expansion of the fossil
fuels. There is a need of the great importance of the different social sectors and there are eventually
now different openings in the hospitality sector that will be much talked about in this assignment.
The job openings is quite more than the other sectors and in this areas the people thrive for the
different jobs in order to retain themselves in the act of the people.
Threats
The threats that has been talked about is not the usual one butt
of the different bio natural that includes that of the coral
reliefs. The hospitality sector is not like the other sectors butt
b eventually brings jobs to all the people in that area. The
population of this region is not less than 781,200 and that is
less than maximum portions of Australia. There is over $14
billion that has contributed to the tourism industry that

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includes the hospitality sector even (Little et al. 2017).
The different sectors are the hospitality, managers, chefs and
that of the chefs.
PESTLE analysis
Political
The country is based n the different federal followings that are related with the
democracies of the other country that will eventually help me in its operations. The
different governing bodies that are inclusive of the federal constitutions and follows
the different democratic rules of the country and even about the operations about the
business. The colony of thee British even and the two territories even has a governor
general of a British monarch to be designated at the top of the state.

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Economical
Large sectors of people are availing for the different sectors of the renewable
resources (Lance 2016). The Great Barrier Reef is lacking behind than the other states of
the Australian country. The GDP of Australia is at par with the four dominant countries
of Western Europe. The investments includes the sectors that are full the natural gas and
the most of them. There is a large sector of the different natural resources and the
economy of the country over the 17 consecutive years even before the financial crisis on
a global basis.
Social
The aborigines are mostly present in Australia and at percentage, it has been found in the Great
Barrier Reef. Mostly is present in the different northern part of the country; the rest population is
present by different foreigners (Ainsworth et al. 2016).
Technological
The Great Barrier Reef at a certain point is lacking behind and will eventually overcome with time.
Use of the different social software and mediums has been less in this region and the Government is
trying hard to promote this region (Williamson et al. 2016).
Legislation

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The Government has allotted a total fund that is 37 and the 2 private Universities. The legal system
has few fundamental beliefs that have been based on the different fundamental and judiciary beliefs. As
per the constitution, the law of Australia there has been an establishment in the federal system that helps
the powers to be distributed between the different states. The laws of Australia have been eventually
developed from the sides of the English law.
Environmental
The Great Barrier Reef has a wide portion of the different plants and animals that are found mostly
in their ecosystem. Various national parks and different excellent places will help in the experience of
the diversity habitats of the deserts, rainforests and the coral reefs that are inhabited by them (Hoegh-
Guldberg and Ridgway 2016).

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Summing up
There is a requirement for different innovational process in order to highlight and improve the Great
Barrier Reef. The improvement is required so that an order is put forward the different changes that will
be held as a recommendation so that it becomes beneficial to the country. The future of the Great Barrier
Reef is to make the different people unite and make them work together so that a check on the scope for
unemployment can be made The hospitality sector of the Great Barrier Reef is make an updated and
expensive to some extent to meet the customer’s attraction. A limited scope for the growth but the
Australian Government is trying very hard to promote this place and to save the coral reef, which are in
an endangered position.
Conclusion
From the above report analysis, it can be deduced that the Great Barrier Reef is suffering a set back in
comparison from the other parts of Australia. There is a need to highlight the different areas so that a
good promotion can be made on this area. The PESTLE analysis has eventually helped to
understanding the external environment that may act as a threat to their country.