GBS BTEC: Allplants Social Media Strategy & Implementation

This presentation explores the social media practices of Allplants, a food retailer company based in London, focusing on enhancing brand awareness and customer engagement through various social media platforms. It outlines the aims and objectives of a social media strategy, including reaching more customers and communicating with them regularly. The presentation details the creation of a social media strategy, covering goal clarification, audience definition, content creation, execution, and monitoring. It also discusses the selection of technology platforms and tools such as Social Mention, Hootsuite, and Google Alerts for tracking brand mentions and managing social media presence. Furthermore, it emphasizes the importance of regularly checking the social media strategy, evaluating analytics, and creating effective content to persuade customers, ultimately supporting Allplants' aim to enhance market reach and promote plant-based eating. The presentation concludes that social media marketing is essential for business organizations and provides a critical evaluation of a social media strategy beneficial for the company.

Social media practices

Table of Content
 Introduction
 Aims and objectives for a social media strategy
 Create a social media strategy
 Selection of technology platforms and tools
 Social media strategy presented and define the metrics
 The way it will support the aims and objectives of the social media strategy
 Conclusion

Introduction
 Social media is the use of social media platforms to promote
the brand. The use of electronic marketing is enhancing that
makes the business organisations powerful in the market.
 It assists in engaging the customers towards the company.
This presentation is based on Allplants. It is one of the food
retailer company that has its headquarters in London.

Aims and objectives for a social media
strategy
 To enhance the awareness of business among customers
 To reach more customers by using social media platforms
 To communicate with the customers on regular basis

Create a social media strategy
 Clarify the goals
 Define the audience
 Content creation
 Executing and scheduling
 Monitoring the plan

Selection of technology platforms and tools
 Social mention is when someone drops the name of a person or brand online. The
mention can be positive as well as negative.
 Hootsuite is one of the social media management platform. It helps the company to
enhance the brand image and reach more customers.
 Google alert can keep track of their blog comments. To be able to track them on social
media, you'll need AI-enabled social media system comprising.

Social media strategy presented and define
the metrics
 Social media strategy must be checked at regular interval of time. It is necessary to keep track
on the tools and techniques that are being used. The company must work on evaluating the
social media analytics in order to know their real performance. Allplants wants to enhance the
marketing communication through social media that will help them to promote their plant
based eating.
 The company must use right options to analyse their performance. The major benefits of
social media marketing are that it enhances the reach of the customers and they are able to
know about the brand in effective management.

The way it will support the aims and
objectives of the social media strategy
 The aims and objectives of Allplants is to enhance their market
reach. The aim can be attained by using best social media
platform that will enable them to reach more customers.
 At the present time the customers have started trusting social
media platforms and use them to order products and services.
 The company must focus on creating effective content that will
persuade the customers towards the brand.

Conclusion
 From the above presentation it is analysed that social media marketing is a must for
business organisation in today's time. This presentation is based on objectives of social
media strategy that are based on market needs. Afterwards a social media strategy is
formulated with proper steps of implementation. Along with that there is discussion
related to the tools and techniques that will help the company to attain the objectives. In
and there is critical evaluation of social media strategy that will be beneficial for the
company.

Thank You