GBU100: A Comparative Analysis of Google and Nokia Communication

This presentation provides a comparative analysis of the business communication strategies employed by Google and Nokia. It highlights Google's effective use of upward, downward, vertical, and diagonal communication, as well as its robust grievance handling mechanisms, contributing to its market success. In contrast, the presentation attributes Nokia's market failure to a lack of innovative management, a deficient upward communication channel, and a failure to adequately analyze customer demands. The conclusion emphasizes the critical role of effective business communication in organizational success, contrasting Google's achievements with Nokia's shortcomings, supported by a range of academic and online resources.

GBU100 Professional
Business
Communications
Group Name:
Group Members:
Chosen Organizations: Google and Nokia

Outlines
 Introduction
 Principles of effective communication (6 C’s)
 Excellent Business Communication (Google)
 Poor Business Communication (Nokia)
 Compare and contrast between the communication
strategy of Google and Nokia
 What worked out and what did not?
 Conclusion
 References

Google
 It ranked itself in the market by adopting effective
communication strategy
 It followed: Upward communication, Downward
communication, Vertical communication and Diagonal
communication
 Google aims at serving Grievance officer who handles
all the problems of the employees.

Nokia
 Lack of innovative managers
 Lack of upward communication channel
 Failed to analyze the demand of the customers.

Conclusion
 Thus, it can be concluded that an effective business communication
plays a major in the success of the organization. Google has adopted
effective business communication strategy and ranked itself in the
world’s largest multinational company but Nokia failed to do the
same. Nokia failed immensely in the market and also lagged behind
among its competitors.

References
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communication perspective. McGraw-Hill Education.
 Chaudhary, K. (2014). Failure of Nokia. Viewed on 16th February, 2018. Available at:
https://www.slideshare.net/karankamboj313/failure-of-nokia
 Dumitrescu, L., & Vinerean, S. (2010). The global strategy of global brands. Studies in Business
and Economics, 5(3), 147-155.
 Gao, C. (2014). We are building a future, together. Corporate Communication Strategy. Viewed
on 16th February, 2018. Available at:
https://chuckgao89.files.wordpress.com/2014/04/google-communication-strategy.pdf
 Golen, S. (1990). A factor analysis of barriers to effective listening. The Journal of Business
Communication (1973), 27(1), 25-36.
 Grunig, J. E. (Ed.). (2013). Excellence in public relations and communication management.
Routledge.

 Guffey, M. E., & Loewy, D. (2010). Business communication: Process and product. Cengage Learning.
 Guffey, M.E., & Loewy, D. (2012). Essentials of business communication. Cengage Learning.
 Gupta, S. (2015). Communication networks at Google. Viewed on 16th February, 2018. Available at:
https://www.slideshare.net/yupimdfreak/communication-networks-at-google
 Jeffrey, S. (2014). Principles of Effective Communication for Business and Personal Success. Viewed on
16th February, 2018. Available at: https://scottjeffrey.com/principles-of-effective-communication/
 Mack, O. (2017). Effective Communication: Five Principles to Perfect. . Viewed on 16th February, 2018.
Available at:
https://magazine.vunela.com/effective-communication-five-principles-to-perfect-172c9adbe0ee
 Sweet, P. (2013). Principles of effective communication. Viewed on 16th February, 2018. Available at:
https://www.slideshare.net/Sweetp999/principles-of-effective-communication-24566620
 Thakur, A. (2014). Presentation on failure of Nokia. Viewed on 16th February, 2018. Available at:
https://www.slideshare.net/abhishekthakur309/presentation-on-failure-of-nokia
 Wickre, K. (2017). What Google’s open communication culture is really like. Viewed on 16th February,
2018. Available at:
https://www.wired.com/story/what-googles-open-communication-culture-is-really-like/