General Electric Healthcare: Strategic Analysis and Recommendations

This report provides a comprehensive strategic analysis of GE Healthcare, examining its market positioning, resources, and value systems. It begins with an introduction to GE Healthcare and its role in the global healthcare market, followed by an analysis of its strategic positioning, including the application of Porter's Five Forces. The report then delves into the resources and value systems of GE Healthcare, utilizing frameworks like VRIO. It explores how GE Healthcare leverages these elements to gain a competitive advantage in the industry. Finally, the report concludes with recommendations for strategic growth, emphasizing the importance of differentiation and adapting to the changing technological landscape. The report highlights the company's strengths in medical technologies and services, and its partnerships with medical professionals. The analysis covers the competitive landscape, generic strategies, and the importance of innovation in the healthcare sector. The report also provides a critical analysis of the evaluation and analysis of the fundamental directions in order to pave the way for strategic growth.

Running Head : THE GENERAL ELECTRIC COMPANY
The General Electric Company
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1THE GENERAL ELECTRIC COMPANY
Introduction
One of the world’s most successful corporations of this 20th century is the GE or the
General Electric Company. The company was established with the main purpose of aligning
its work process according to the requirements of the recent pattern of global competitive
business among the different leaders and the decision makers. The leaders require drawing
the sustainable skills framework that will help them to position in a competitive level than the
other similar companies working in the same field.
The various competitive strategies like that of Porter in the year 2008 has stated that it
has a provided with a rich platform to analyze the underlying forces of the level of
competition in any industrial level. Porter’s framework principles are crucial in exposing the
important differences that exist among the industries and helps an organization to analyze the
process by which the industries will evolve and will eventually help the different companies
to find a distinct position, which are referred to as the ‘Five Forces of Porter’.
The General Electric Company of the healthcare services serves as a complete
business unit within the ambit of the organization and they are provided with the different
associated provisions that will lead to a significant transformation in the different medical
technologies that are available and the different form of associated services that will enable
the company to meet with the continuous and the rising demand for bringing access to the
different high quality and the affordable forms of health care services around the world. The
services include those of the medical imaging process , the field of IT and software along
with the patent monitoring techniques to initiate a diagnosis in the field of drugs discovery ,
the different manufacturing technologies that are associated with the biopharmaceutical

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sector to improve their level of performance in order to improve the required solutions. They
share a clear partnership strategy with the different medical professionals that are assigned
with the task of delivering the best healthcare services to their patients.
This report deals with five different topics. In the first section the topic is introduced
by providing a brief outline of the strategic position that the organization shares in the market
structure that is explained in the next section .The third section of this report aims to
demonstrate and evaluate the resources and the different value systems of the General
Engineering company . The fourth section of this report presents and evaluate the different
resources and the associated value systems of the GE. The fifth part of this report will
highlight a critical analysis of the evaluation and analysis of the fundamental directions in
order to pave the way for strategic growth and to guide it with appropriate recommendations
and a suitable conclusion.
Strategic Positioning of the Healthcare services of GE
After years of its development, there were several companies that have followed the
different innovation strategies for upgrading or improving their products or services that are
delivered in order to align its production to satisfy the changing needs and requirements of
the different clients.
The report published by The Institute of Strategy and Competitiveness in the year
2018 has always highlighted the tool for strategic positioning that will serve as an appropriate
business tool that will be appropriate guarantee the performance level within the particular
industrial field. In the year 1980, Porter presented the model that highlights the generic
strategies of the associated companies that will adopt the appropriate models to experience a
parity with the existing level of the competitors.

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The figure below highlights the process by which the decision makers in an
organization prepares for the competitive form of advantage in the selected market area:
The Generic Strategies as highlighted by Porter (Whittington 2000)
The cost of the leadership structure will highlight the different companies that offer a
lower level of cost structure as compared to the other level of competitors operating in the
market structure. The argument of the Porter’s market forces as highlighted by Minarik in the
year 2007 in the paper highlighted the situation of a low cost position that will eventually
defend the company against the competitors present because of the fact that the company
continuously will earn the returns from the company only after that situation when the
competitors present will take away the profits by acting as rivals.
The differentiation will involve a certain degree of offering by creating a unique way
to market the different products and services. The differentiation can be achieved through
various methods like presenting the brand image, the different technological features, the
customer service facilities and the network created by the leaders. The strategy that should be
applied in keeping the focus can be considered according to main two categories, first the
cost focus and secondly, the different targets set for differentiation processes for a particular

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industry or an industrial segment through the perspective of the narrowing down of the
market segment. In the year 2017, Thompson identified the different form of strategies
related to differentiation as the main strategy of the General Electric Company’s main
strategy is to harness their competitors. The company will attract its customers by offering
special and unique products.
Resources and Value systems of General Electric Healthcare
The focus should be laid on a company’s resources by the researchers and the
scientists who will help in the clarification of the contributions made by the different
resources that lies in the domain of competitive advantage. The researchers argue that the
company’s resources will determine largely the standard ad the level of performance. The
researchers further argued the concept whether resources include assets, the different
processes and the attributes of the company. The factor swill be responsible in helping the
company to reach to the highest level of efficiency and the effectiveness. Connor, a research
audit in the year 2011 has stated that it is a very important step which will eventually help in
the determination of the strategic stand taken by a company that will assist in the search of
provision that will provide the most vital platform in the path of taking the decisions to opt
for the company’s strategic options.
The different types of human, the financial resources and the physical resources often
argues with the fact that it works on behalf of the company’s strategic business leaders who
work to acquire the art of management of the different resources in order to accomplish the
selected goals. The resources that are tangible will include the different physical resources
such as the different buildings, the industrial bases and the inventories along with their life
span with age along with the different conditions for work. The financial resources like the
listing of the different capital structures of a particular company. The human resources which

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are intangible in form that comprises of the various the company’s brand image and the scale
of the reliability structure.
Vrio Framework as highlighted by Rothaermel in the year 2013
The healthcare industry has seen a vast evolution in its evaluation process, which will
eventually make the business providers to rethink their business strategies. The solution as
given by the GE healthcare company will be specifically directed for the application of the
different innovation strategies to meet the required changes.

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The company of GE healthcare in a newsletter published in the year 2010 named “GE
Healthcare Expands Portfolio of the ecomagination” has stated that the resolutions that were
taken to reduce the cost effectively and take the decision accordingly to innovate new ways
of handling the different energy conservation levels and methods of waste reduction
processes.
Conclusion and Recommendation
The report has therefore successfully identified the different strategies related to
differentiation for the strategic positioning strategy of the GE healthcare company. Their
resources are successful in the entire healthcare industry as they are able to align the roles
with the growing changes in the technology driven culture. The solutions derived can
contribute to the company’s star rating mechanism.
The rate of success of the GE healthcare service however largely contribute to the
extent to which the companies decide to make the right choice of their business focus. The set
of UK essays published in 2013will highlight the need the focus of the market in
consideration, which will eventually lead to the success of the overall business.
The healthcare services as provided as GE Company supplies the major products to
the various pharmaceutical companies. The further investment process would lead tpo the
growth in the sales of GE Healthcare sales volume.