Marketing Principles Report: Samsung Gear S3 Ad and Packaging Analysis

This report provides a comprehensive analysis of the marketing principles applied in the advertisement and packaging of the Samsung Gear S3. The first part examines a print advertisement featuring a couple in Cuba, discussing its objectives, message (rational and testimonial style), and competitive and persuasive approaches. The advertisement is analyzed in terms of its communication goals and the medium used. The second part of the report focuses on the role of packaging, outlining its functions in marketing, product protection, and value enhancement. It discusses how packaging influences consumer attraction, product information dissemination, and branding. The report references several academic sources to support its analysis, offering valuable insights into marketing strategies and their practical applications.

Running head: PRINCIPLES OF MARKETING
Principles of marketing
Name of the Student
Name of the University
Author note

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PRINCIPLES OF MARKETING
Table of Contents
Answer 1....................................................................................................................................1
Answer 2....................................................................................................................................2
Reference....................................................................................................................................4

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Answer 1
The advertisement shows a couple advertising for new Samsung Gear S3 and its
features. The couple in the picture is Murad Osman and Nataly. Nataly is his wife and they
both starting for the advertisement together. The picture has been taken in Cuba and it shows
the spirit of the place including its culture and beauty. The objective of the communication
that being created through an advertisement is to display the new smart watch that Samsung
is introducing in the market. The objective is to communicate to people about the usage and
benefits of this smart watch that makes job easier for most of the customers. The main
objective is to create awareness about the new product (Velten and Arif 2016). The message
that the advertisement is offering is mainly rational because it aims to make life easier that
people wants nowadays. The advertisement has given various example stating the use and
benefits of using Gear S3 such as assist in travelling, getting aware of weather and other
necessary information required while travelling. Executive style of the advertisement is
mainly testimonial style showing the advancement of lifestyle and personality after the
invention of smart watch like Gear S3. It has presented the way the lifestyle has been
advancing, as the smart watch will help the customers know various information within
seconds of time. Moreover, it has also been able to pass the message to the customers from
the advertisement about the important that time holds in the life of humans. The watch has
also been induced with other features such as calls, GPS and water resistance power. This too
gives the watch a sense of uniqueness adding to the personality of a person (Scott 2015).
The advertising put forward by Samsung for its new watch Gear S3 has been
done in a competitive as well as persuading manner. In some of its parts the advertisement
appeared to be persuading in which it tried to persuade the customers to buy there watch by
showing the features and benefits it is offering with the watch. However, at certain portion it

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has been competitive by displaying the uniqueness of the watch, which is different from the
market. However, persuading has been the major objective of the advertisement. The medium
used by the company to do the advertisement is a newspaper article which is a print media in
which the whole advertisement, its objective and the feature of the new smart watch has been
stated in details (Moeran and Skov 2013).
Answer 2
Packaging has various functions that help in benefiting the company as well as the
product it is offering. The main functions of packaging are it helps in marketing the product,
it makes the product looks attractive, and it increases the value of the product and various
other functions. The type of packaging company is offering lays a great role in its marketing
such as attracting the right amount of customers. Further, it also protects the good that is
being packed from being damaged. These are some of the crucial function packaging play for
the company and for the product (Simms and Trott 2014). However, the functions that
packing play also has a short term and long term effect on the product and its persistence in
the market. The package helps in fitting the image of the product in the market. Secondly, it
offers protection to the product and helps in carrying the product to any place without
damaging it. Without a proper packaging, the product has a high chance of being damaged.
The other importance is that packaging allows the customers to open and close the product
easily without creating any inconvenience. Adding to the attractiveness to the product is the
most essential importance of packaging. Customers sometimes get attracted by just looking at
the attractiveness of the product. Thus, it is also important for increasing the demand of the
product in the market (Sorescu and Spanjol 2013).
Packaging plays an important role in marketing and promoting the product in a great
way. This is because it helps in offering information about the product to the customers. The

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customers can directly get information about the content and manufacturing of the product by
just reading the information given in packaging. This helps in offering a safety promise to the
customers and assist in promoting the right image of the product. Without packaging, it
would have been difficult for the customers to build that trust for the product and the
company would fail in marketing the right information of the product. Moreover, innovation
that is bought in packaging will help in increasing the sale of the company from time to time .
Lastly, package help in assisting the branding activity of the company (Rundh 2013). The
branding image is offered by the company in the market in the form of packing and thus
helps in promoting brand recognition.

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Reference
Moeran, Brian, and Lise Skov. Women, media and consumption in Japan. Vol. 2. Routledge,
2013.
Rundh, Bo. "Linking packaging to marketing: how packaging is influencing the marketing
strategy." British Food Journal 115, no. 11 (2013): 1547-1563.
Scott, David Meerman. The new rules of marketing and PR: How to use social media, online
video, mobile applications, blogs, news releases, and viral marketing to reach buyers
directly. John Wiley & Sons, 2015.
Simms, Christopher, and Paul Trott. "Conceptualising the management of packaging within
new product development: A grounded investigation in the UK fast moving consumer goods
industry." European Journal of Marketing 48, no. 11/12 (2014): 2009-2032.
Sorescu, Alina B., and Jelena Spanjol. "Innovation's effect on firm value and risk: Insights
from consumer packaged goods." American Marketing Association, 2013.
Velten, Justin C., and Rauf Arif. "The Influence of Snapchat on Interpersonal Relationship
Development and Human Communication." The Journal of Social Media in Society 5, no. 2
(2016): 5-43.