Gee One Fitness: Business Plan & Marketing Strategy - Assessment 7.2

This document presents a comprehensive business plan and marketing strategy for Gee One Fitness, a proposed fitness center in Melbourne. The plan includes a summary of the business, market research on the fitness industry, competitor analysis, and the rationale for the business's location. It outlines the business structure, goals, mission and vision statements, and descriptions of services offered, including Tone & Fit and boot camps. The plan also details necessary equipment, potential risks, and strategies for risk management. Furthermore, it includes a marketing plan with target market identification, unique selling points, promotional activities, cost analysis, roles of marketing partners, and methods to evaluate the effectiveness of the marketing efforts. The document is designed to satisfy the requirements of Assessment 7.2 for the SIS40215 Certificate IV in Fitness course.

1 | Document 326 - Assessment 7.2 - Business Planning
& Operations v3
Assessment 7.2
Business Planning & Operations
Assessment 7.2 Instructions and Required Resources
Before you begin CLICK HERE to watch an instructional video on how to successfully comp
assessment. This video will outline the skills and resources required to receive an excellent gra
Prior to completing this assessment, we recommend you watch the following online lecture
presentations relevant to this assessment:
Lecture Presentation 7.1 - Setting Up a PT Business
Lecture Presentation 7.2 - Marketing a PT Business
Lecture Presentation 7.3 - Managing a PT Business
Lecture Presentation 7.4 - Selling Your PT Services
Lecture Presentation 7.5 - Job Opportunities as a PT
We recommend you read the following chapter from the Certificate IV in Fitness Course Manua
Chapter 7 - Business Operations & Marketing
Student Name
Assessor Name
Qualification SIS40215 - Certificate IV in Fitness
Delivery Method Online Face to Face
Assessment TypeWritten Project
Units of
Competency
BSBSMB401 - Establish legal and risk management requirements of small bus
BSBSMB404 - Undertake small business planning
BSBSMB403 - Market the small business
SISFFIT020 - Instruct exercise programs for body composition goals
SISFFIT015 - Collaborate with medical and allied health professionals in a
fitness context
Please complete the following:
Declaration: I have read, understand and agree to the assessment tasks and criteria outline
document and agree to complete this assessment in accordance with Australian Fitness Acade
assessment policy. I declare that all evidence submitted for this assessment is the product of
work and every attempt has been made to accurately reference all sources to prevent plagiar
STUDENT SIGNATURE: Date:
BSBSMB408 - Present secure and support sales solutions

AUSTRALIAN FITNESS ACADEMY © | 2
Student Assessment Tasks
This assessment is to be completed after reviewing resources fromTopic 7 –Business
Operations & Marketing
Students are required to address ALL questions in this assessment task.
This assessment is based on the following scenario:
Scenario:
You have decided to begin a new fitness related business (it can be based on a real bu
you are planning or an ‘imaginary’ business).
Task 1: Business Plan
1. Provide a brief summary about your proposed business and the services it will offer.
2. Research your business idea and provide a summary for each of the following questi
Suggested resources to help with your research include:
• Internet and websites
• Australian Bureau of Statistics
• Fitness Australia website
• Resources from Topic 7 of your online course
Ensure you include the reference source of all your data (e.g. website address).
a) Why have you decided to start the business?
b)Outline the following statistics to support the need for your business? Ensure that a
research sources/ statistics are cited appropriately.
i) Local market data:
ii) Trends of similar business:
Assessor Use Only
Satisfactory Resubmit
Gee One Fitness will be a fitness company with high emphasis on offering practical lifestyle
improvement to its members in a friendly atmosphere. The gym will be providing first-class fitness facility
at highest level of personal service.
The reason for starting this business is because of the fastest growing gym fitness industry. Fitness
sector is one of the few industries which has seen recent prosperity with an annual growth rate of 2.2%.
Over the last 10 years the fitness industry produced $17.6 billion and has doubled in terms in size. The
stupendous growth in fitness is an attractive medium of making profit.
The gym market of Australia is predicted to grow at a yearly rate of 1.8% in
the next half decade through to 2022/23 and would reach to $2.4 billion in
2022/23. The similar trend has been witnessed in Yoga industry as the
industry has attained stable growth by 2.2% in last five years with
an annualised revenue of $621.4 million.

3 | Assessment 7.2 - Business Planning & Operations
iii) Opposition businesses in surrounding areas:
iv) Socio-economic data:
v) Population growth/ decline:
c) Where have you chosen to locate / operate your business and why?
d)How many competitors are there in the same area offering similar services and w
are they? If there are no similar businesses or competitors in the area then identi
nearest/closest similar competitor business that may pose a risk.
e) How much do the competitors charge? Outline their pricing structure.
3. Based on your research from Question 2, design a business plan that includes all of the
following:
a)The structure of your business (i.e. is your business a partnership / sole trader /
company) and why you chose this model?
b) Two business goals and objectives (including timeframes for the achievement of
1)
2)
Assessor Use Only
Satisfactory Resubmit
The opposition business includes, The
Athletic Club, Greco Lean and Fit, Good Life
Fitness and Free Form Fitness.
The socio-economic growth is anticipated to grow by 2 ¼ percent in
the year 20-21. A weaker trading partner growth as well as downturn
in domestic dwelling investment would weigh high on economic
conditions.The average annual population growth rate in Australia will be
1.6% till 2027 under present projections in comparison to 0.5%
without migration.
m will be located in Melbourne. Melbourne has a diversified economy with strong infrastructure in
finance, logistics, transportation and tourism.
hat are providing customers with the identical service. The name includes, Athletic Club, Free From
Fitness, Good Life Fitness and Glussa GYM.
The Athletic Club has the joining fees of $99 while the cost ranges from $17.99 per week. While Free
Form Fitness has the joining fees of $99 and cost per week is $37 per week. The Good Life Fitness has
the joining fees of $110 with weekly charges of $27.95 per week.
of the company will be based on sole proprietorship form. The form of company is easy to form and the
proprietor will be having the sole control over the profits of the business.
The objective of this business is to make a cost analysis and portray a numerical conclusion that
there is a market for running a fitness centre in Melbourne with significant profits
Creating a customer value with the help of higher quality service.

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c) Business name, logo and slogan
i) Business Name:
ii) Slogan:
iii) Logo: (Please upload in the space below)
d) Mission Statement
e) Vision Statement
f) Outline a description of twoof the products and services you will offer including the
prices you will charge)
1)
2)
g) List of:
iv) Other services required to run your business:
GEE ONE FITNESS
FITNESS FOR LIFE
To offer clients with the first-class comprehensive fitness and nutritional
solutions which is designed to improve its member’s health and their
well-being. The business will aim to provide a friendly non-intimidating
atmosphere and emphasises on personal service.The business is to increase the base of clients by 100 customers in the
first year of operation with total membership of 500 year inside five year
span.
Tone & Fit: It is a group fitness training program directed for group of individuals that are
seeking to be motivated by those who are inside the group.
Boot camps: This is an intensive fitness and weight loss program aimed for individuals with high
quality results.
Chest press machines, chest fly machines, shoulder
press machine, cable row machine, biceps curl
bench, triceps extension bars, leg press machine,
leg extension machine, bench press and abduction
machine.
The business will also provide its clients with the facility of personal trainer and
private training program.
The gym will have personal trainers
with a minimum of five year experience
in personal training program and
Zumba trainers.
The business will have a sales representative working on a part-time basis with two-year
industry experience.

5 | Assessment 7.2 - Business Planning & Operations
h) Identification of at least two possible risks that may impact the success
of the business. Include in this one internal and one external.
i) Internal Risk):
ii) External Risk):
iii) Outline the probability of the risks occurring:
iv) What would the impact be on the business in relation to these risks?
v) Classify the risks into high, medium or low priority:
vi) Outline two actions you would take to minimise, control or manage eac
1)
2)
i) How you will measure the performance of the business against your business goals
Outline two ways this will be undertaken.
1)
2)
j) Outline two advantages of creating a business plan before you start a business.
1)
2)
Assessor Use Only
Satisfactory Resubmit
The internal risk factors include the organizational strategy and objectives,
organizational culture, process and technology.
This include the general macro-economic factors such as changes in the
economic climate, regulations of government, financial and competitive
environment, legal and political conditions.
The probability of risk is low
The system of communication such as formal and informal flow of information as well as decision
making procedure may be effected by the external and internal risk factors.
External Risks: High Internal Risks: Low
Adoption of the active risk management policy for the company
Assessment of risk for all the programs in every delivery environment
lient retention: Retaining of new clients inside first year of operations by allocating a substantial
part of company’s budget towards promotional and marketing activities.
Superior customer satisfaction: The business will aim to establish a lower attrition rate and would
look to capitalize on “Word of mouth” marketing concept.
Strategic focus: Creating business plans helps in strategic focus by forming a special identity,
target markets and services tailored to match.
Change Management: With better planning procedure one can constantly review the
assumptions, track progress and keep a watch on developments that can be adjusted.

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Task 2: Marketing and Advertising Plan
4. Design a marketing plan to show how you will market and promote your business. Th
marketing plan must include all of the following:
a) Your intended target market:
b) Your unique selling point / point of difference:
c) Two promotional and advertising activities you will use and why you selected them
based on your intended target market:
1)
2)
d) When the marketing and promotional activities will be performed.
e) The expected costs of your marketing and advertising activities. Outline the process y
to reach this.
f) i) Pretend you have two business partners responsible for marketing the business. Out
2 of their main roles and responsibilities in the space below:
ii) In the space below, outline an email you might send to those involved in the
marketing process outlining their roles and responsibilities.
g) Outline two ways you will evaluate whether your marketing strategy is working
effectively
h) Outline two ways you will gather and analyse information from your clients to eva
the success of your methods of advertising.
1)
2)
1)
2)
1)
2)
Gee One Fitness target market is age group of 16 years to 40 years that are in Melbourne and has been rising by approximately
1.6% a year over the last fourteen years.
Availability of cards for subscription, three months, six months or one-year subscription cards.
Advertisement in stores, restaurants and theaters. Broacher's and printed materials such as flyers.
With the help of advertisement partner, Gee One Fitness would use its systematic approach of marketing for its promotional and
advertisement strategy.
The marketing and promotional activity will be performed three months prior to the start of the
fitness centre.
Gee One fitness would spend around 12.8% of the total operational expenditure of $30,000 during the first year of business on
marketing and advertisement.
Outlining the regularity and aspects of marketing vehicles.
To
Marketing Department
As the marketing manager for the GEE One Fitness I am writing this letter to address the marketing procedure for outlining the roles and responsibilities. The marketing strategy should constantly involve
the surveys of improving the retention and providing the testimonials to the probable members. It is advised the marketing staff should use the referrals from the current members to attract the prospects.
We wish to look forward to the applicable of marketing procedure for better client satisfaction. Yours Faithfully
Reading the total number of sales could turn out to be the fastest and the most basic manner of determining whether the business plan is
working or not.
Marketing reach expansion
Marketing partner responses
Creating strategies for all the marketing campaigns such as post cards, flyers, broachers and advertisement.
Customer responses and reactions: The responses in every variety would help in ascertaining the type of reaction the marketing is creating.

7 | Assessment 7.2 - Business Planning & Operations
i) On reflection you have noted that the marketing plan could be improved to increa
sales even more. Outline two amendments you would make.
1)
2)
j) i) Outline two ways you will monitor the market for changes and opportunities f
business development.
1)
2)
ii) Outline twoways you will conduct ongoing research of customer requirements a
expectations to identify opportunities for change and improvement. Include on
online and one offline strategy.
1)
2)
k) Analyse the positives and negatives of using the following advertising methods for
business: Outline two positive advantages and two disadvantages for each.
Advertising Methods Positives Negatives
Social Media (Facebook,
Instagram, Twitter etc.)
Websites
Printed Fliers and
Brochures
Referrals (Word of
Mouth)
Aligning the strategies: Aligning the marketing strategy with the functional areas of business will
help in increasing the sales.
Building customer relationships: Efforts to make the marketing as personal as possible and
engaging with the customer regularly will be exponentially successful in improving sales.
Analysing the competition is way of doing competitive analysis is to approaching the current
customer and asking them what they perceive to be considered as actual difference between the
main firm and competing firm.
As the industry is booming there is a plenty of opportunity for Gee One Fitness to become a
strong force in the market by offering its unique fitness programs and personal trainings.
Focus Groups
Online questionnaires
Increase in brand awareness Exposure to competitors
Increasing inbound traffic Slower return on investment
Offers business with greater
credibility since people are better
able to see the tangible aspects of
the business and products as well.
Costly in respect of labour, time and
money.
It has greater personal touch and
tailored towards the target market.
Highly challenging to set up the
company as the expert offline.

AUSTRALIAN FITNESS ACADEMY © | 8
l) List two relevant authorities/ people you would consult when developing your mar
plan.
1)
2)
m) Provide an example of how should you adjust your marketing strategy to ensure
suitable for specific cultural/ religious clientele.
Assessor Use Only
Satisfactory Resubmit
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Marketing Manager
Sales Manager
The GEE One Fitness would make use of lead generation marketing strategy that will help in
hosting new member mixer each month. The business will place the outdoor banners which will
help in driving the drop-ins and would also create a business elite program.

9 | Assessment 7.2 - Business Planning & Operations
Task 3: Business Operations and Legalities
5. Investigate and summarise each of the following requirements associated with opera
the business:
a) i) How do you register your business name?
ii) How much does it cost?
b) How do you obtain your Australian Business Number (ABN) and how much does it
c) Are permits required to operate your business (e.g. to use parks, beaches, public p
Y/ N
i) If so, how do you apply?
ii)How much does it cost?
iii) How often are permits renewed?
iv) If permits are not required then outline an example for a business that would
required to have permits to operate outdoors and how they would minimise the
environmental impact.
v) Outline one way you would minimise the environmental impact when running
your business outdoors.
d) i) How do you obtain insurance and fitness registration?
ii) How much does it cost?
iii)Are there any insurance/registration alternatives? If so, outline how their pricin
structure compares.
The business name is registered by using ASIC
$85 for registering the business name for three years
The ABN number is obtained through the Business Registration Service. The Australian Business Registrar does not imposes fee
for ABN.
Not applicable
Not applicable
Not applicable
Produce Farm is an example of road side business. To minimize environmental impact water conservation can be done by
installing low-flow shower heads.
Energy efficient electricity system will be installed to save energy and lower the environmental
footprints.
Once in year.
The cost of insurance premium is $10,000 per year.
No.

AUSTRALIAN FITNESS ACADEMY © | 1
e) i) Outline two tax implications for small businesses?
1)
2)
ii) How can you find out information on tax you need to pay?
iii) List four examples of the documentation you need to maintain for tax purpos
1)
2)
3)
4)
f) i) Investigate your equipment requirements. Provide a list of what do you need an
how many of each.
ii) Analyse the positives and negatives of purchasing versus leasing equipment. O
onefor each
Advantage 1)
Disadvantage 1)
iii) Outline the process required to secure your required equipment
Choosing the legal structure wisely
Effective use of tax deductions should be made to reduce the tax bill
Tax preparation software such as Handi Tax automatically helps in tracking the business income and
expenditure that will help in determining the amount of tax to be payable to ATO.
Receipts of invoices relating to goods and service purchased and sold
Contracts relating to suppliers and other contractors
Bank statements
Activity statements and yearly tax returns
Five each of Chest press machines, chest fly machines, shoulder press machine, cable row machine,
biceps curl bench, triceps extension bars, leg press machine, leg extension machine, bench press and
abduction machine.
There is a very less amount of expenditure with leasing since the owners can
easily predict the payments. They do not have to make lump sum purchase
which makes it easy for budget requirement over long time.
The owners may have to pay the higher cost over the time that one would be
required to pay up front. It may require the owners to pay the interest as
well.
The process for securing the GYM equipment are as follows;
1. Assuring that there is no intruders such as tickets for certain sessions
2. Fire and evacuation procedures
3. Roll call process
4. Chemical spillage process
5. Fire testing alarms

11 | Assessment 7.2 - Business Planning & Operations
g) i) What is a domain name?
ii) How do you register for one?
iii)How much does it cost?
h) i) Outline two other staff you will need, including specialist services, their roles a
costs.
1)
2)
ii) Outline oneexplanation of how you confirmed that they were the correct fit for y
business.
i ) i) What are two positives and two negatives of employing other staff including
insurance, workers’ entitlements, costs, contracts, recruitment and training.
Advantage 1)
Advantage 2)
Disadvantage 1)
Disadvantage 2)
ii) Outline one legal rights and obligation for the following:
Company)
Sole Trader)
www.geeone.fitness.com
The domain registered from websitesetup.com
To register the domain the business has incurred a cost of $15.
Operations Manager: He will be responsible for smooth-running of business and assuring
that proper maintenance of facility. The annual cost incurred is $35,000
Group Fitness Instructors: He is responsible for offering circuit training, yoga and any
number of group fitness classes. The annual cost incurred is $25,000.
The operations manager and Group Fitness Instructor holds five year experience in managing
fitness center. They also hold necessary qualification in Healthcare Management & Public Safety
Leadership
The advantage of hiring other staff would allow specific work to be on schedule
which helps in assuring that the employees are available to handle task when
required.
Hiring other staff would allow the owners to train the staff by using the
strategies which is best for business.
Hiring the other staff means that the business will have to pay social
security contribution which is an added expenditure for business.
When hiring the other staff, the owners would be required to offer an
accommodation that would allow the employee to execute their business
tasks.
The company has the right of suing for certain happenings particularly the breach
of contract, unfair competition and non-performance.
The sole trader has the right of borrowing money for business activities and has
the right of charging their assets as security against the borrowed sum.

AUSTRALIAN FITNESS ACADEMY © | 1
j) i)Compare the advantages and disadvantages of leasing or renting a facility or space w
fitness centre versus undertaking personal training outdoors. Outline one advantage
disadvantage for each.
Advantage 1)
Disadvantage 1)
ii)As part of your business plan, briefly outline the process required to undertake
lease. CLICK HERE for further information.
iii) Outline tworequirements you would need to undertake if terminating your leas
CLICK HERE for further information.
1)
2)
k) Summarise the workplace health and safety requirements of your planned busine
Outline three areas you need to be aware of and cover.
1)
2)
3)
l) Summarise the audit strategy you would use to ensure:
i) All legal documentation is secure and regularly updated and maintained:
ii)The practices, products and services provided by the business remain complian
all legal and regulatory requirements:
iii) The actions you would take to remedy a non-compliance:
A tax deduction can be claimed relating to the cost of owning and running a
commercial space such as mortgage interest, property tax and other items.
Buying a commercial space may cost very high. There are also expenses
relating to maintenance costs and possible property enhancement cost.
The process needed for lease are ;
1. Lease duration and any options of renewing it.
2. Rent and reviews relating to rent
3. Repairs and maintenance
30-day notice to the landlord for termination of lease agreement
Writing a letter of termination stating the date and reasons for termination.
Due diligence requirements for Work Health Safety laws
Injury and illness records
Medical safety and First Aid
The nature and extent of auditors documentation to assess the risk of material misstatement
The nature as well as the extent of documentation of internal control of business
1. Recognizing the company's government programs and understanding as well as complying with
compliance requirements.
2. Assessing and monitoring the company's compliance with the compliance requirements

13 | Assessment 7.2 - Business Planning & Operations
iv) How you would ensure that relevant documents are accessible to regulatory
authorities as required
m) Outline two requirements in regards to equal opportunity which you should con
when setting up your business. CLICK HERE for more information.
1)
2)
6. Use the ‘Business Cashflow’ template included in this assessment to list:
a) The expenses you would accumulate over a typical month year of operating your
business.
b) The number of products/services you would need to deliver to cover expenses and
achieve a profit.
Refer to the Example Profit and Loss Spreadsheet Resource from Topic 7 of yo
course to assist with your business cash flow.
Assessor Use Only
Satisfactory Resubmit
Assessor Use Only
Satisfactory Resubmit
1. The auditor must assure that risk assessment process performed should have the understanding of
internal control over compliance.
Improved business performance and productivity for the employees
Higher creativity and innovative thinking amid the staff

AUSTRALIAN FITNESS ACADEMY © | 1
Business Cash flow Template
Anticipated Expenses in the upcoming financial
year Per Week Per Month Per Year
Projected Income in the upcoming financial year
(list the quantity of services or products)
Per Week Per Month Per Year
Annual Profit and Loss Per Week Per Month Per Year
Wages 1442.31 6250 75000
General Operational Expenditure 480.77 2083.33 25000
Interest Payment 96.15 416.67 5000
Income Taxes 673.08 2916.67 35000
Accounting and Legal 730.77 3166.67 38000
Advertisement 480.77 2083.33 25000
Dues and Subscriptions 336.54 1458.33 17500
Maintenance and Repairs 230.77 1000 12000
Office Supplies 153.85 666.67 8000
Postage 115.38 500 6000
Rent 692.31 3000 36000
Payroll Expenses 269.23 1166.67 14000
Cards Sold in fitness centre 1442.31 6250 75000
Cards sold in CF centre 1057.69 4583.33 55000
Fees received 2403.85 10416.67 125000
Membership Subscription 1538.46 6666.67 80000
Reserve and Surplus 961.54 4166.67 50000
Net Profit 1250 54.16.67 65000

15 | Assessment 7.2 - Business Planning & Operations
Task 4: Selling Your PT Services
7. Prepare and develop a sales presentation that can be used to ethically promote the
products and services of the business (e.g. a flier, web page, electronic advertisem
In your sales presentation identify the following:
a) Two key features of the main products and services
b) Twobenefits of the services and how they align to the needs and goals of target c
Include proof of the product/service benefits (e.g. client testimonials).
c) Two additional/alternative products or services (opportunities for cross selling su
water bottles, clothing, training equipment, supplements, massage etc.)
d) Target clients
e) Costs
f) Location/ venue where the service will be provided and when
g) Business contact details (email, phone number)
h) Customer loyalty programs to generate repeat business
Provide a copy of your sales presentation (or URL link to your website -list below) wh
you submit this assessment (please attach your presentation in the box below).
URL:
Sales Presentation:
Assessor Use Only
Satisfactory Resubmit
Sales Presentation:
Gee One Fitness is a fitness gym centre for the local populations that are living in Melbourne. The
business has two important features namely, it is cost effective and has full capability of taking up the
higher demands arising from the customers. With high demand for fitness products in the market, GEE
One Fitness will also offer its customers with supplements and massages from the in house trainers. The
business will mainly target clients that are ranging from the age group of 16 years to 40 years and the
weekly membership costs will fall approximately 1500. The business will be located in Melbourne will
have experienced trainers to provide group fitness sessions.

AUSTRALIAN FITNESS ACADEMY © | 1
8. Develop a client agreement form that can be issued to confirm a new sale and inform
clients of the terms and conditions associated with participating in your fitness serv
Include the following in your client agreement form:
a) Client contact details
b) Product/ service selection options
c) Costs and payment plans
d) Terms and conditions - e.g. Cancellation policy, extreme weather policy, disclosure
injuries, client lateness, trainer lateness
Provide a copy of your client agreement when you submit this assessment (please u
as a separate document).
Assessor Use Only
Satisfactory Resubmit

17 | Assessment 7.2 - Business Planning & Operations
Assessor Use Only
Performance Feedback/ Comments:
Assessment Result
Result Performance Rating
Not Yet Satisfactory (Resubmit) 1 - Not Satisfactory
Satisfactory
2 - Satisfactory
3 - Good
4 - Excellent
Assessor Signature: Date: