This report investigates Costco's global expansion strategies, focusing on four key entry modes: joint ventures, licensing, acquisition, and greenfield ventures. It critically reflects on the success factors contributing to Costco's superior performance, including membership retention, the Kirkland brand, limited product lines, and human resource practices. The report also assesses the pros and cons of Costco entering the Indian and Chinese markets, considering the economic landscape, consumer behavior, and competitive environment in both countries. It concludes by highlighting the opportunities and challenges Costco faces in expanding its global footprint, emphasizing the need for strategic adaptation and market-specific approaches. Desklib provides access to similar reports and solved assignments for students.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
