International Marketing Strategies for Snowflake Luxury Gelato

This report provides an analysis of the international marketing plan for Snowflake Luxury Gelato. It begins by differentiating between global and local marketing approaches, using the brand's context as a case study. The report then delves into the marketing mix elements, including product, price, promotion, and distribution, to provide a comprehensive understanding of the strategies employed. Furthermore, it explores the various international and home orientation approaches, along with methods for assessing competitors. The report also examines different marketing mix approaches, such as transaction cost, global standardized, and evolutionary approaches. The conclusion summarizes the key findings, emphasizing the importance of adapting marketing strategies for international markets.

Marketing plan for Snowflake Luxury Gelato
Introduction
• International marketing refers to the method where company search consumers and
customers in different country to grow their business in international market.
• Snowflake Luxury Gelato is famous ice-cream brand. Its founder is Asad Khan and
Chef is Paolo Rivieccio.
• This presentation will show the marketing mix, and various international marketing
approach that can Snowflake Luxury Gelato adopt.

Global v/s local
• Global marketing refers a strategy of conducting
marketing activities on the global scale, in numerous
countries, simply selling the products across the
national boundaries and territories.
• On the other hand local marketing refers a marketing
strategy where the company targets its nearby
community and audience for selling the product.

Marketing mix
• Snowflake Luxury Gelato implements complex marketing mix that consider
different products and markets around the globe.
• Product
 Price
 Promotion
 Place or Distribution

International marketing approaches
• Transaction cost approach
• It refers the cost which can impact the decision of an organization.
• Global Standardized approach
• This approach shows the marketing mix for the company.
• Evolutionary approach
• This describes expansion of business from local market to foreign
market.

International and home orientation approaches
• International orientation
• Home orientation
• Way to assess the competitors
• Approaches
• Ethnocentric
• Poly-centric
• Geocentric
• Regiocentric

Conclusion
• After analysing this report it can be concluded that this report describes the difference between the
local and global marketing with taking example of McDonald's and Coca Cola.
• It elaborates the various approaches of marketing mix including – product, price, promotion and
distribution.
• This report shows the international and home orientation approaches and ways to reach out its
competitors, apart from this it explains different approaches as well.

REFERENCES
• Cateora and et.al, 2020. International marketing. McGraw-Hill Education.
• Katsikeas and et.al, 2019. Revisiting international marketing strategy in a digital era. International
Marketing Review.
• Kim, M.S. and Kim, J., 2018. Linking marketing mix elements to passion-driven behaviour toward
a brand. International Journal of Contemporary Hospitality Management.
• Souchon, A.L., and et.al., 2016. Spontaneity and international marketing
performance. International Marketing Review.