Gender Based Discrimination at Workplace: Research on Airdri Ltd

This report investigates gender-based discrimination in the workplace, using Airdri Ltd as a case study. It begins with an introduction highlighting the importance of equality and diversity for employee performance and company success. The report formulates research questions, supported by a literature review exploring the benefits of an inclusive workforce, the impact of gender discrimination, and strategies for eliminating it. The research methodology includes a positivism philosophy and a quantitative approach, utilizing questionnaires for data collection. The report analyzes the data, presents findings on the understanding of inclusion, the presence of discrimination, and the effectiveness of various strategies. It discusses ethical considerations, research limitations, and concludes with recommendations for reducing gender discrimination and improving worker performance. The report emphasizes the importance of implementing the Equality Act 2010, training, and providing equal opportunities to all employees.

Equality and Diversity in
the Workplace

ssTable of Contents
Topic................................................................................................................................................3
Introduction......................................................................................................................................3
Task1................................................................................................................................................3
Research questions supported by literature review.....................................................................3
Research methods and approaches..............................................................................................5
Task2................................................................................................................................................7
Cost, access and ethical issues....................................................................................................7
Research and data analysis..........................................................................................................7
Merits, limitations and pitfalls of approaches to data collection and analysis..........................17
Research outcomes....................................................................................................................18
Reflection..................................................................................................................................18
Conclusion.....................................................................................................................................19
References......................................................................................................................................20
Appendix-1....................................................................................................................................21

Topic
“To determine the ways in which gender based discrimination at workplace can be
reduced so that the performance of workers can be increased” A case study on Airdri Ltd.
Introduction
The employees of an organisation are the most valuable resources as they use their skills
and talents in achieving company goals so that company can achieve a competitive edge in
market by efficiently satisfying customer needs by providing them with high quality goods and
services. It is important that a friendly and cooperative working environment is developed by
treating all the workers equally irrespective of their differences like sex, age, caste, experiences,
backgrounds etc. so that their confidence can be boosted which can help in improving their
performance (Begum and Brindha, 2019). Discrimination based on gender affects the
performance of workers which can affect the overall productivity of company and so it is
important that equality and diversity among workers is established effectively. In this report
Airdri Ltd is taken which is a manufacturing company which deals in designing hand dryers that
are recognised for their reliability, low energy consumption, longevity, reduced noise, ease of
services etc. In this report the ways in which workplace discrimination can be reduced will be
discussed with the help of small scale research and use of effective research tools. Also the
research findings will be analysed so that better results can be drawn which can help in
completing the research effectively.
Task1
Research questions supported by literature review
For creating an effective working environment it is important that the differences among
workers are respected so that they can coordinate and collaborate together to achieve company
objectives on time. Equal and fair treatment of workers is important so that they can grow and
develop in the company which help in improving their job satisfaction so that their commitment
towards company can increase which can help in improving the profitability of company
(Cachat‐Rosset, Carillo and Klarsfeld, 2019).
Aim: To determine the ways in which workplace discrimination related to gender can be reduced
so as to improve the performance of workers.

Research objectives
• To evaluate the benefits of inclusive and diverse workplace.
• To analyse the impact of gender based discrimination on the performance of workers.
• To determine the strategies which can help in reducing workplace discrimination based
on gender.
Research questions
• What are the benefits of having an inclusive and diverse workforce?
• How does gender based discrimination impact on the performance of workers?
• What are the strategies which can be implemented in company to eliminate gender based
discrimination?
Literature Review
Benefits of inclusive and diverse workforce
As per the views of Shandia, (2020), having an inclusive and diverse workplace help the
organisation in improving their success rate and profitability which is important in order to
sustain in competitive marketplace. It is therefore important that the employees are given equal
opportunities in company so that they use their skills efficiently which help in creating a pool of
talented employees in company (Elsesser, 2016). This can also help in motivating workers so
that they can come up with innovative and creative ideas which can help in dealing with
changing customer needs and wants. It also help in improving their performance as they feel
equally valued in company irrespective of their differences which is essential in increasing the
profits of company.
Impact of gender based discrimination on the performance of workers
According to the views of Kimberlee, (2019), discriminating among workers based in
their gender can negatively impact the profitability of company along with deteriorating its
brand image in the market. Workplace discrimination lead to decreased in morale of the workers
which also lower their self esteem which impacts their performance and can also lead to
increased conflicts among workers. Workplace discrimination can also lead to increased
employee turnover in the company which can lead to increased cost of frequent recruitments,
low job satisfaction among employees, decreased commitment of workers towards the company
etc. which lead to overall decreased productivity of company.

Strategies which can help in eliminating workplace discrimination based on gender
As per the views of Jess, (2018), workplace discrimination can affect the performance of
workers which need to be reduced by implementing certain strategies so that a culture can be
created in organisation where differences are valued and employees are given equal chances to
grow and develop. Through the effective implementation of the Equality Act, 2010 company can
change its policies and laws so that equal treatment can be given to all the workers and
discrimination among them can be reduced (Hacker, 2017). Also through training and
development of managers and leaders the equal treatment among workers can be promoted
which can help in eliminating gender based discrimination. Giving equal opportunities to all the
workers is also important so that equality among them can be promoted and gender based
discrimination can be reduced.
Research methods and approaches
Research methodology relates to the methods and approaches which will be chosen by
the researcher so as to collect information regarding the topic being investigated so that the
research can be efficiently conducted and desired results can be achieved. The quality of results
achieved depends on the methods chosen by researcher and so it is important that effective
methods are chosen by the researcher which can help in interpreting the information collected.
Research philosophy: It is the belief related to the way in which a researcher should
collect data for performing research. Positivism philosophy will be used by as this will help in
analysing the quantitative data collected by the researcher for determining the ways in which
discrimination at workplace based on gender can be reduced so that worker's performance can be
improved. Interpretivisim philosophy is not used by the researcher as it help in analysing the
qualitative data collected and also consumes a lot of time (Heilman and Caleo, 2018).
Research approach: It is related with the approach which will be used by researcher so
as to collect data which can be done either quantitatively or qualitatively so as to gather the
required information which can be analysed and the desired results can be achieved. In this
research quantitative approach will be used by the researcher as it help in saving time and also in
increasing the reliability and authenticity of the data as it is collected directly from the main
source. For analysing quantitative data deductive approach will be used by researcher which will

help in gaining information so that the research aims and objectives can be achieved and the
hypothesis of research can be proved.
Research choice: There are two ways of conducting a research which are qualitative and
quantitative depending on the method with which data has been collected. In this research the
researcher will use quantitative method as it is both cost and time effective which help in
increasing the benefits of this method for the research. Qualitative method on the other hand
consumes time and cost and also requires huge input of efforts and also this method contain
information which cannot be effectively analysed (Kang and Kaplan, 2019).
Data collection methods: There are two sources of data collection i.e. primary and
secondary from where the researcher can collect required data so that based on their
interpretations effective results can be found. Primary sources are the ones from where the
researcher can collect fresh information from the main source through questionnaire, survey,
interview etc. In this research the researcher will take the help of questionnaire which will help
in collecting quantitative information and also help in saving the cost and time of research.
Secondary sources like books, journal articles, magazines etc. will also be used by the researcher
so that information regarding the topic can be collected from the view points of various authors,
writers etc. Literature review will be formed based on the secondary information collected by the
researcher. Thus, in order to perform this research the investigator will use both primary and
secondary sources of information (Mara, Ginieis and Brunet-Icart, 2020).
Sampling techniques: It is the method through which sample population is chosen from a
large population having similar characteristics so that research can be conducted on sample and
results can be evenly applied on the complete population. There are two methods of selecting a
sample like probabilistic and non-probabilistic. In this research, 30 employees of Airdri will be
selected on non-probabilistic basis as this will help in consuming less time and also help in
collecting required information (Martin and Phillips, 2017).
Data instrument: There are various instruments which can help the researcher in
gathering information regarding the specific area of study like questionnaire, interview etc. In
this research use of questionnaire will be done as this will help in collecting quantitative and
reliable information.

Task2
Cost, access and ethical issues
These are the most important factors which help in completion of research in an effective
manner like the cost of research help in appropriately allocating required amount of funds to
various activities of research so that it can be carried out in an efficient manner. The investigator
can conduct research effectively because of the access they have to the company employees
which help them in conducting the research (McCusker and Gunaydin, 2015). It is important that
ethical code of conduct is followed by the researcher so that the research can be efficiently
completed from consent of the employees, maintaining the confidentiality of the data gathered
etc. so that the authenticity and reliability of research can be increased. These three factors also
help in conducting the research in a systematic and ethical manner.
Research and data analysis
Frequency distribution analysis will be used by the researcher so that the information
collected based on the questionnaire can be effectively interpreted which can help in collecting
required information:
Q1) Do you understand about the importance of inclusion and diversity
of workers in an organisation?
Frequency
a) Yes 12
b) No 18
Q2) Do you think that workplace discrimination exist in Airdri Ltd? Frequency
a) Yes 17
b) No 13
Q3) What are the benefits of creating equality and diversity among
workers?
Frequency
a) Improved motivation 12
b) Better performance 8
c) Brand image of company 10
Q4) How does gender based discrimination among workers affect their
performance?
Frequency
a) Reduced morale 8
b) Increased employee turnover 12

c) Low job satisfaction 10
Q5) What are the advantages of creating an inclusive and diverse
working environment?
Frequency
a) Employees feel valued 11
b) Increased innovation 9
c) Better decision making 10
Q6) How are employees discriminated in Airdri based on their gender? Frequency
a) Unequal pay for equal work 13
b) Unequal opportunities 10
c) Measuring employee's performance 7
Q7) What are the ways in which discrimination in workplace can be
reduced?
Frequency
a) Implementation of Equality Act, 2010 10
b) Training and development programmes 10
c) Participative leadership 10
Q8) Why is diversity among employees important? Frequency
a) Varied ideas 18
b) Variety of work can be done 12
Q9) How can diversity among workers in company be promoted? Frequency
a) Indiscriminate recruitment 14
b) Acknowledging differences 8
c) Fair and equal treatment 8
Theme1: Importance of inclusion and diversity
Q1) Do you understand about the importance of inclusion and diversity
of workers in an organisation?
Frequency
a) Yes 12
b) No 18

a) Yes b) No
0
2
4
6
8
10
12
14
16
18
12
18
Frequency
Interpretation: From this graph it can be said that from 30 respondents, 12 understand
about the importance of inclusive and diverse working environment in company while the rest 18
do not understand about the same.
Theme2: Presence of workplace discrimination
Q2) Do you think that workplace discrimination exist in Airdri Ltd? Frequency
a) Yes 17
b) No 13

a) Yes b) No
0
2
4
6
8
10
12
14
16
18 17
13
Frequency
Interpretation: Most of the employees i.e. 17 out of 30 respondents say that workplace
discrimination exist in Airdri while the rest 13 do not agree on the same. It can thus be said that
company needs to include ways to reduce workplace discrimination so that worker's performance
can be improved.
Theme3: Benefits of equality and diversity
Q3) What are the benefits of creating equality and diversity among
workers?
Frequency
a) Improved motivation 12
b) Better performance 8
c) Brand image of company 10

a) Improved motivation
b) Better performance
c) Brand image of company
0
2
4
6
8
10
12
Frequency
Interpretation: There are various benefits of having an equal and diverse environment
like from this graph it can be said that of the 30 employees, 12 say that it can help in improving
motivation, 8 say that it help in making the performance better while the rest 10 say that it help
in creating better image of company.
This information is related with the literature review which is based on secondary sources
which help in achieving the research objectives.
Theme4: Affects of gender based discrimination
Q4) How does gender based discrimination among workers affect their
performance?
Frequency
a) Reduced morale 8
b) Increased employee turnover 12
c) Low job satisfaction 10

a) Reduced morale
b) Increased employee turnover
c) Low job satisfaction
0
2
4
6
8
10
12
Frequency
Interpretation: Gender based discrimination affect the performance of workers in many
ways as from this graph it can be said that of the 30 workers, 8 say that it reduce the morale of
workers, 12 say that it lead to increase in employee turnover while the rest 10 say that it reduce
the job satisfaction of employees.
This information is related with the literature review which is based on secondary sources
which help in achieving the research objectives.
Theme5: Advantages of inclusive and diverse working environment
Q5) What are the advantages of creating an inclusive and diverse
working environment?
Frequency
a) Employees feel valued 11
b) Increased innovation 9
c) Better decision making 10