A Study on the Impact of Gender Discrimination on Sainsbury Employees

This research proposal investigates the impact of gender discrimination on employee performance, specifically within the context of Sainsbury. The study aims to analyze how gender inequality at the workplace affects productivity, focusing on equality and diversity. The objectives include understanding the concept of gender inequality, assessing contributing factors, identifying the impact on employee performance, and recommending corrective measures. The research employs a qualitative methodology, utilizing an inductive approach and interpretivism philosophy. Data collection will involve primary and secondary sources, including questionnaires, interviews, and literature reviews. Thematic analysis will be used to analyze the data. The project includes a literature review exploring the concepts of gender, religious, and ethnic discrimination, drawing on sources like Dhanani et al. (2018), Graham et al. (2019), King and Mackey (2016), Rosenblat et al. (2017), and Snyder (2019). The proposal outlines the research approach, data collection methods, and planned activities with a detailed timeline, making it a comprehensive plan for a study on workplace discrimination.

Research proposal

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title: To study an impact of gender discrimination on the performance of an employees in
context of equality and diversity: A study on Sainsbury
Aim
To analyse the influence of gender inequality at workplace on productivity and the
performance of the employee in respect of equality and the diversity: case study on Sainsbury.
Objectives
 To develop an understanding regarding the concept of gender inequality under workplace
discrimination.
 To assess the factors that leads to workplace discrimination in the organization.
 To identify ways in which gender inequality at the workplace affects overall performance
of an employee
 To recommend corrective measures that needs to be adopted by the firm in order to avoid
discrimination within the work environment.
Research questions
 What is the conceptual framework of gender inequality under workplace discrimination?
 What are the factors that leads to workplace discrimination in the organization?
 What are the ways in which gender inequality at the workplace affects overall
performance of an employee?
Background
Gender discrimination is mainly based on the certain prejudices and is occurred at the
time when employee is been treated as unfavourably due to sexuality, age, race , religion,
maternity, disability and the pregnancy (Dhanani, Beus and Joseph, 2018). In case if an
organization treats their employees differently as each and every employee possess different
types of characteristics to the other staff members that in turn is said as unlawful. The present
report is based on Sainsbury, a leading supermarket chain within the UK having 16% of the share
in respect of supermarket sector. It is said as the largest food retailer and is been a part of the
property and the financial sector. Furthermore, the report presents a detailed review of the factors

relating to gender discrimination based on the relevant aims and the objectives. Moreover, the
study provides a deeper insights towards the research methodology adopted by the company in
order to make the study more and more reliable.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The study is been made on workplace discrimination because it is seen as the current issue to
which all the organizations are facing and this in turn affects the performance of an employees.
Moreover, this research problems had resulted a direct impact on the operational efficiency and
the productivity of an employees at the workplace.
Section Three: Literature sources searched
In view of the Graham and et.al., (2019), gender discrimination is referred as an inequality in the
process of hiring,compensating, promoting, assigning job and termination of men and women. It
has to be noted that many of the jurisdictions prohibited some kind of the gender discrimination
through forbidding the discrimination on the basis of certain traits.
King and Mackey, (2016), stated that there are various factors that involves gender
discrimination, religion discrimination, ethnic discrimination etc. With respect to gender
discrimination, it has been reflected that men & women in the organization are treated as
differently that could nearly be imperceptible at level of an individual and emerging only when it
is aggregated around individuals.
Moreover, religion discrimination indicates maltreatment in relation to religious
background of an employee. On the other hand, religion discrimination is considered as more
than resisting an explosive or the problematic behaviour, where the momentary needs is putted
on hold in pursuing larger and the more significant goals which means it is an ability in
regulating the distressing effects such as anger, anxiety and inhibiting an emotional impulsivity.
On the other side, ethnic discrimination in a workplace has occurred when an employee is
been treated as differently from the another because of the fact where he or she belongs to a
specific ethnic or having different nationality. The discrimination at the workplace also resulted
due to the unequal pay where men are been pad more salary than women and this in turn dis-
courages the women employees in performing to their best potential.
In the opinion of Rosenblat and et.al., (2017), it has analysed that discrimination prevails

at the workplace might hurt the morale of all the workers, hampers the culture and an
environment in a negative way. Overall, this results in the loss of the productivity and an image
as the lower the morale of an employee, lower is their efficiency and effectiveness towards the
work.
In order to overcome such issue, an organization must set up its policies in consideration
with the needs and expectation of all the employees. It must focus on adopting the strict non-
discrimination strategies and the policies so that employees remains motivated and does not feel
any kind of mental pressures which leads to better performance of the worker.
Section Four: Activities and timescales
Attached in last page
Milestone one: _____ ____________
Target date (set by tutor): _________________
Milestone two: _________________
Target date (set by tutor): __________________

Section Five: Research approach and methodologies
Research type- In this study, qualitative method will be used the scholar as it helps in
understanding the qualitative issues relating to gender discrimination in a better way.
Research approach and philosophy- Inductive approach will adopted by an investigator
as it starts with the observations and ends with appropriate findings or inferences in relation to
the topic (Snyder, 2019). Moreover, researcher would be using interpretivism philosophy as it is
considered as best for making the qualitative analysis in respect of effect of the gender inequality
at the workplace on employee's performance.
Data collection- In this report, primary as well as secondary sources will be used for
gathering the information through framing of the questionnaire, direct interview, books, journals
and internet.
Sampling- In this purposive sampling method will be used by an investigator in which an
overall population is not been given an equal chance of being selected and the sample is been
chosen on a random basis. The researcher will take 20 employees of an organization as the
sample.
Data analysis- Thematic analysis would be used by the scholar within which various
themes are been created that reflects the response of the participants. This helps in generating the
study more reliably and useful for the other scholars and the organization.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or
will be submitted for another qualification and is
appropriate.
Agreed: ________________ (name)_______________ Date
______________
Comments and agreement form project proposal checker
(IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

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BIBLIOGRAPHY
Books and Journals
Dhanani, L. Y., Beus, J. M. and Joseph, D. L., 2018. Workplace discrimination: A meta‐analytic
extension, critique, and future research agenda. Personnel Psychology. 71(2). pp.147-179.
Graham, K. M. and et.al., 2019. Patterns of workplace discrimination across broad categories of
disability. Rehabilitation psychology. 64(2). p.194.
King, K. A. and Mackey, A., 2016. Research methodology in second language studies: Trends,
concerns, and new directions. The Modern Language Journal. 100(S1). pp.209-227.
Rosenblat, A. and et.al., 2017. Discriminating tastes: Uber's customer ratings as vehicles for
workplace discrimination. Policy & Internet. 9(3). pp.256-279.
Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of Business Research. 104. pp.333-339.