Financial Effectiveness Influenced by Gender Diversity at ASDA

This research proposal investigates the impact of gender diversity on financial effectiveness, focusing on the retail giant ASDA. The study aims to identify aspects influencing financial performance through gender diversity in the workplace. It explores the concepts of equality and diversity, different facets of gender diversity, and their effects on financial outcomes. The research employs a qualitative methodology, including interpretivism philosophy, an inductive approach, and a descriptive research strategy, with data collected from both primary and secondary sources, including interviews with 20 ASDA managers. The proposal outlines ethical considerations, a detailed timescale, and the resources necessary for completion, including references to relevant literature. The research seeks to answer key questions about the relationship between gender diversity and financial performance, ultimately aiming to recommend strategies for improving performance.

Research proposal
1

Table of Contents
Background of research topic......................................................................................................3
Overview of organization............................................................................................................3
Research rationale........................................................................................................................3
Aims ad objectives.......................................................................................................................3
Research questions.......................................................................................................................4
Literature review..........................................................................................................................4
Research methodologies..............................................................................................................4
Ethical consideration...................................................................................................................5
Timescale.....................................................................................................................................6
Resources.....................................................................................................................................7
REFERENCES................................................................................................................................8
2

Title: to identify various aspects which can impact on the financial effectiveness is influenced by
gender diversity at workplace inspiring from different aspects in retail sector. “A case study is
based on ASDA”.
Background of research topic
Workplace diversity refers with the variety of difference between the individuals in an
organization. This is within the organization encompasses with race, age, gender, ethic and other
aspects (Abankina and et.al., 2016). This creates more benefits for organization like employees
from diverse background imbue organizations with creative new ideas and perspective informed
by their cultural experiences.
Overview of organization
ASDA is the British supermarket Retailers Company founded in 1949. The company has
165000 numbers of employees with 631 numbers of locations. The company is serving various
products and services to its customers like Grocery, general merchandise and financial services.
On the other side, services of company are ASDA mobile, ASDA money and ASDA living.
Research rationale
The main reason for selecting impact of factors on financial effectiveness if influenced by
gender diversity at workplace inspiring from different aspects in company is that it is the current
topic which is in environment. Another reason to select this topic is the personal interest of
researchers. Additionally, main reason to select topic is help to other people who wanted to get
knowledge about equality and diversity at workplace.
Aims ad objectives
Aim:
 To identify various aspects which can impact on the financial effectiveness is influenced
by gender diversity at workplace inspiring from different aspects.
Objectives:
 To understand the concept of equality and diversity.
 To identify different aspects of gender diversity at workplace.
 To analyse the impact of gender diversity on financial performance.
 To evaluate aspects that makes impact on financial performance influenced by gender
diversity at workplace.
3

 To recommend for aspects for improving performance.
Research questions
 What is the concept of equality and diversity?
 What are the different aspects of gender diversity at workplace?
 What is the impact of gender diversity on financial performance?
 What are the aspects which make impact on financial performance influenced by gender
diversity at workplace?
 What are you recommended for improving performance?
Literature review
As per the view of Foster (2019) increase in the gender diversification in the senior
management of organization making effective projects for the growth of company. There are
increasing various opportunities to take effective participation and its involvement of the woman
in organizational effective management. On the other side Palacios (2016) stated that, in the
process of gender diversity there can be taken complete and effective advantage of different
aspects. Those include benefits of specialisation and skills as well as qualities which can impact
in financial and management performance of ay organization making impact on performance of
organization.
In the contradict manner Özbilgin and Slutskaya, (2017), stated that the managing
diversity in the workplace which represent a set of unique challenges for the company
management. Those challenges can be impact to mitigate with company for making efforts for
encourage a more effective environment for working. On the other side Klein, (2016) stated that,
effective management of equality and diversity at workplace is help to create more effective and
valuable for enhance business and employee performance. That is very essential for a
organization to think about the impact of company policies and practices have on a diverse group
of employees.
Managing diversity at workplace means that businesses have need to keeping interest of
changing employer’s trends.
Research methodologies
Research methodology is very important process which is used for identify select and
analysis information about the topic. With the help of this, research will able identify various
4

aspects which can impact on the financial effectiveness is influenced by gender diversity at
workplace inspiring from different aspects.
Research type:
There are two types of research types qualitative and quantitative. So that researcher will
select qualitative for complete research effectively.
Research philosophies:
There are different types of philosophies which are interpretivism, positivism, ontology
and epistemology (Bell, Bryman and Harley, 2018). For analysing present topic, research will
select interpretivism research philosophies.
Research approach:
Research approach is the explanation of data collection, analysis and interpretation and
this is classified into inductive and deductive. As that, researcher will select inductive approach
for researching current topic.
Research strategy:
There are various kinds of research strategy such as experiment, survey, grounded and
case studies. In order to complete research, researcher will select descriptive method.
Data collection:
Data collection is important for research which can be gathered from primary and
secondary sources (Hennink, Hutter and Bailey, 2020). For the present research, researcher will
use both primary and secondary data collection method.
Sampling:
This helps to analysis and interpreted data properly. This classified into cluster,
multistage and random. For the present researcher will select randomly select 20 manager of
ASDA.
Data analysis:
This is more important and effective which is help to evaluate the data in analytical and
with statistical. In the present, researcher will select thematic analysis and conduct interview by
asking question related to 20 respondents.
Ethical consideration
This is completely specified with most important part of research. This help to maintain
ethical behaviour towards respondents. Researcher will need to protect information and privacy
5

of respondent. This will give positive impact on respondent in an effective manner. Researcher
will ensure about data collection which is authentic source and not from any illegal sources.
Timescale
Activity 1
th
Wee
k
2
nd
Wee
k
3
rd
Wee
k
4th
Wee
k
5
th
Wee
k
6
th
Wee
k
7
th
Wee
k
8
th
Wee
k
9
th
Wee
k
10
th
Week
11t
h
We
ek
Framing
Research
topic
Concludes
Literature
Review
Research
Methodolog
y
Factors are
identified
Preparing
Questionnai
re
Collects
facts and
6

data of that
topic.
Analysed
them by
using
thematic
method.
Rechecked
the data and
information
before
submitting.
Submit the
final report.
Resources
Resource is very important part for completing research in effective manner. This will
play an important role. Here is present some important resources are as follows:
 Computer
 Human resources
 Stationary
 Financial resource
 Questionnaire
 Internet access
7

REFERENCES
Books and Journals
Abankina, I. and et.al., 2016. From equality to diversity: Classifying Russian universities in a
performance oriented system. Technological forecasting and social change. 103.
pp.228-239.
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.
Foster, S., 2019. Accommodating Intolerant Speech: Religious Free Speech Versus Equality and
Diversity. European Human Rights Law Review, (6), pp.609-625.
Hennink, M., Hutter, I. and Bailey, A., 2020. Qualitative research methods. SAGE Publications
Limited.
Klein, U., 2016, January. Gender equality and diversity politics in higher education: Conflicts,
challenges and requirements for collaboration. In Women's Studies International
Forum (Vol. 54, pp. 147-156). Pergamon.
Özbilgin, M. and Slutskaya, N., 2017. Consequences of Neo-Liberal politics on equality and
diversity at work in Britain: Is resistance futile. Management and diversity: Thematic
approaches. 4. pp.319-334.
Palacios, J.M., 2016. Equality and diversity in democracy: how can we democratize
inclusively?. Equality, Diversity and Inclusion: An International Journal.
8