Examining Gender Equality Impact on ASDA's Company Growth

This report examines the impact of gender equality in leadership and management on company growth, using ASDA as a case study. The introduction defines gender equality and its importance for organizational success, highlighting the benefits of diverse workplaces. The research rationale emphasizes the significance of gender equality for company success and employee performance. The report outlines the aim and objectives of the research, focusing on the impact of gender equality on company growth and strategies to promote it at ASDA. The methodology covers research philosophy, approach, and strategy. Data analysis and interpretation are presented through survey results, indicating awareness of equality and diversity and experiences with gender inequality. The reflection section discusses the learning experiences gained from the project. The conclusion summarizes the importance of maintaining gender equality, and recommendations suggest treating employees equally and providing equal growth opportunities. References include academic sources supporting the research. The report provides a comprehensive analysis of gender equality's impact on organizational success and offers practical recommendations for promoting it within the workplace.

Equality and diversity in
the workplace

Table of Content
 Introduction
 Rationale of research
 Aim and Objectives
 Research Methodology
 Data Analysis and Interpretation
 Reflection
 Conclusion
 Recommendation
 References

INTRODUCTION
Gender equality is a state where both gender are treated equally. Both
genders get same opportunities- economic, political etc. Organisations
who support gender equality seen a progress in their work and there
working environment is also positive. Women and men both work
together without any kind of discrimination and this ensure their
success. With diversity in organisations, the chances to become
successful increases (Flood and Howson, 2015). When different mind
work together, it leads to a better outcome. In this research project, the
chosen organisation is ASDA which is a British supermarket retailer
which was established in year 1949 in London, United Kingdom. This
report is based on the topic “To examine the impact of gender equality
in leadership and management on company's growth. A case study on
ASDA.”

Rationale of research
The reason behind conducting this research is to analyse the influence of
gender equality in leadership and management on growth of company.
This research helps in analysing the significance of gender equality for
success of organisation along with its impact on performance of
employees. It also helps in determining the strategies which helps in
promoting gender equality at workplace (Koskinen Sandberg, 2017).
This research is significant as it helps the organisation in attaining growth
and success in market by maintaining gender equality at workplace.

Aim and Objectives of Research
Research aim
Aim of this study is “To examine the impact of gender equality in leadership
and management on company's growth. A case study on ASDA.”
Objectives of research
Objectives in context of this research are mentioned below:
 To study the importance of gender equality for success of an organisation.
 To determine the impact of gender inequality on employee's performance.
 To identify various strategies that ASDA should adopt to promote gender
equality at workplace.

Research Methodology
Research philosophy - it has beliefs and principles about data. It's main two
branches are- interpretivism and positivism. Interpretivism means it studies
the nature of human being and its behavior towards life.
Research approach - research approach is divided into three parts- inductive,
deductive, abductive. Main distinctive point is relevance of hypothesis
between deductive and inductive approach.
Research strategy - it is a step by step process which gives direction to efforts
and thoughts. Different research strategies include case study, survey,
interview, systematic literature review etc.

Data Analysis and Interpretation
Q 1) Do you have awareness of the
concept of equality and diversity?
Frequency
A) Yes 26
B) No 4
Interpretation: As per the above mentioned
graph, it can be interpreted that 26 out of 30
respondents are aware of the concept of
equality and diversity and remaining four
respondents are not aware of the concept.

Continue….
Q 2) Do you ever face gender inequality
at workplace?
Frequency
A) Yes 6
B) No 17
C) Sometimes 7
Interpretation: According to above graph, it can
be said that 6 out of 30 respondents said that yes
they faced gender equality at workplace, 17
respondents said that they did not face gender
equality at workplace and the remaining seven
respondents said they sometimes face gender
equality

Reflection
Performing this research project provide me with various opportunities.
I learnt many things by conducting this project and good experience
from it. This project helped me in improving my skills and knowledge
regarding various aspects. This helped me in increasing my knowledge
regarding the topic along with other areas also. Through this project, I
enabled to identify my strengths along with weak areas which further
help me in taking appropriate measures to improve those.

Conclusion
As per the above mentioned report, it has been concluded that the
organisation required to maintain gender equality at workplace and
treat all the employees who are working at similar level in similar way.
Management requires to ensure that all the employees are provided
with similar growth and development opportunities which creates a
sense of satisfaction and belongingness among employees and they
enable to work more productively in organisation.

Recommendations
Maintaining gender equality at workplace is crucial for the management of
company. It is necessary for the manager to ensure that equality is
maintained within the firm. For maintaining and promoting gender
equality at workplace, it is recommended that organisation should treat all
the employees equally and provide them with equal opportunities to grow
and develop. This will help in increasing motivation and satisfaction level
of employee and make them able to work productively in organisation.

References
 Ali, M., 2016. Impact of gender-focused human resource management on
performance: The mediating effects of gender diversity. Australian Journal of
Management, 41(2), pp.376-397.
 Attia, M. and Edge, J., 2017. Be (com) ing a reflexive researcher: a
developmental approach to research methodology. Open Review of
Educational Research, 4(1), pp.33-45.
 Barak, M.E.M., 2016. Managing diversity: Toward a globally inclusive
workplace. Sage Publications.