ASDA Case Study: Exploring Gender Equality in Leadership & Management

This report examines gender equality in leadership and management, focusing on a case study of ASDA, a British supermarket. The research explores the benefits of gender equality within the organization, addressing the research aim and objectives. The report includes findings from a survey, highlighting the importance of gender equality for organizational performance and the need for equal opportunities in the workplace. The conclusion emphasizes the significance of creating a positive and equal working environment, along with the implementation of legal policies to support gender equality. The report provides recommendations for managers and leaders to foster an inclusive workplace, and it concludes with a list of references used in the research.

RESEARCH
PROJECT
(Research Outcomes)

Table of Content
 Introduction
 Aim
 Objectives
 Findings to Stakeholders
 Conclusion
 Recommendations
 Recommendations

Introduction
Gender equality has been an integral part of organisation and
society because it has a deep impact on individual attitude as well
as behaviour. With changing period of time, it has become
important for every individual to focus on their core activities.
This report is being carried out the to analyse the benefit of gender
equality in leadership. ASDA, British supermarket headquartered
in England.

Research Aim
‘The benefits of gender equality in leadership and management
(A study of Asda Milton Keynes).

Research Objectives
 To understand the concept of gender equality in leadership
and management.
 To explain the importance of gender equality in leadership
and management
 To evaluate the benefits of gender equality in leadership
and management to Asda
 To make appropriate recommendations based on the
research findings

Findings to Stakeholders
It is the another most significant area of a research which will assist
in getting descriptive discussion on the examination of the whole
project, therefore, this section is usually encompasses over creating
discussion on the literature review as primary aim of the part.

Outcomes
Q1) Do you have any information related to the
conceptual framework of gender equality? Frequen
cy
a) Yes 25
b) No 5
25
5
a) Yes
b) No

Continue...
Q2) According to you, is it necessary for the
business organisation to consider gender equality
in leadership and management for enhancing the
performance of staff members?
Frequen
cy
a) Needed 20
b) Not Needed 10
20
10

Continue...
Q3) On the basis of your view, is it significant for
ASDA to manage gender equality in leadership
and management at workplace?
Frequen
cy
a) Important 15
b) Not Important 10
c) Neutral 5
15
10
5

Conclusion
With the assistance of above stated research it has been
concluded that for each and every organization it is very essential
to consider gender equality for the attainment of organizational
goals and objectives in a positive manner. It has also been
identified with the help of the research that there are some
benefits and advantages gain by gender equality for both
leadership and management.

Recommendations
 One of the main recommendation is that managers and leaders
both need to create positive and equal working environment for
their workers so they feel motivated and encouraged.
 Another recommendation is that managers are required to adopt
some legal policies such as equal remuneration, freedom of
speech, equal growth opportunities and many more.

References
Trax, M., Brunow, S. and Suedekum, J., 2015. Cultural diversity
and plant-level productivity. Regional Science and Urban
Economics. 53. pp.85-96.
Fletcher, A. J., 2017. Applying critical realism in qualitative
research: methodology meets method.International journal of
social research methodology.20(2). pp.181-194

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