Evaluating Gender Equality in Leadership: Costa Coffee Research

This report presents a research investigation into the importance of gender equality in leadership and management, specifically focusing on Costa Coffee. The research explores the concept and significance of gender equality, examining its impact on organizational success and efficiency. The methodology involves the use of a research onion model. Key findings reveal perceptions of gender equality, forms of discrimination, and the positive outcomes associated with gender equality, such as improved productivity and a better company reputation. The research communicates findings to stakeholders through online channels. The conclusion highlights the prevalence of various forms of discrimination and their negative impacts, leading to recommendations for Costa Coffee to promote fairness through effective communication, transparent decision-making, and adherence to the Equality Act 2010.

Unit 11- Research
Project

 Introduction
 Aims and objective
 Research Methodology
 Research findings
 Research outcomes
 Communication with Stakeholders
 Conclusion
 Recommendations
Table of content

Research Topic: To investigate about the need and importance
of Gender equality in leadership and management. A research
work on Costa coffee Ltd.
The current PPT is based on the aim and objective of the
research along with an explanation about its findings and
stakeholders. At last, recommendation and conclusion are
also included in this presentation.
Introduction

Research aim
The aim of this research work is, “To evaluate about the
importance of Gender Equality in Leadership and Management in
relationship with the success and efficiency level of an
orgnisation”. An investigation on Costa coffee Ltd situated at 190
Tottenham Court Rd, Bloomsbury, London W1T 7PH, United
Kingdom.
Research Objectives
 To understand the concept and importance of Gender equality in
leadership and management.
Aims and objective

Use of research onion model has
been made by researcher to
provided justification for the
selection of current research
method a discussion about
which is provided below:
Research Philosophies- This is
being the first layer of research
onion which is further divided
into four main categories
which comprises of Positivism,
realism, pragmatism and
interpretivism (Wilson, 2014).
Research Methodology

Theme 1: Conception of having Gender Equality and Fairness in
Leadership and Management
Research findings
Q1) Are you having perception regarding the
conception of having Gender Equality and Fairness in
Leadership and Management?
Frequency
a) No 2
b) Yes 27
c) Neutral perception 1

Theme 2: Main forms of discrimination and biasness found
within a firm
Continue ….
Q2) What are the main forms of discrimination and
biasness found within a firm?
Frequency
a) Gender discrimination 10
b) Age discrimination 5
c) Racial discrimination 7
d) Religious Discrimination 8

The findings of current investigation are viable and effectively meet the
set research objectives as better understanding about the concept and
importance of Gender equality in leadership and management is
provided which comprises of Improved productivity, Increased Growth
and innovation, Stable and happier workplace and Enhanced company
reputation. Apart from this, a better evaluation about the positive impact
of Gender equality in leadership and management on success and
efficiency level of a company is also made through findings of current
Research Outcomes: Meeting of
objectives

For communication of above research findings with the
stakeholders which consists of directors, managers, employees,
customers and other associated parties of Costa Coffee,
implication of online modes of communication is made by
investigator. Utilisation of social media and official e-mails is
made for collection of data along with sharing of collected
information about the conception of Gender equality in
leadership and management.
Communication with Stakeholders

On the basis of current study a conclusion can be drawn that
Gender discrimination, Age discrimination, Racial discrimination
and Religious Discrimination are main forms of discrimination
and biasness found within a firm which leads to many hazardous
and negative impact like enhanced cases of Sexual Harassment,
Reduction in employee’s morale, Enhanced chaos and conflicts
and Higher criticism and stress level.
Conclusion

Therefore, following recommendation could be made for Costa
coffee to bring sexual fairness in its management and leadership
to ensure better success and enhanced workplace efficiency:
Effective communication channel and transparent decision making
is highly recommended for Costa coffee
Adoption of Equality act, 2010 is also suggested for the Costa
Coffee as it lead to strict employment legislation to bring
fairness and equality at workplace
Recommendations

Thank you !!!!