Role of Gender Equality in Morrisons' Leadership and Management

This research project investigates the role of gender equality in leadership and management, specifically within the context of Morrisons. The report begins with an introduction, outlining the research proposal, aims, objectives, and the rationale for selecting this topic. A comprehensive literature review explores the existing body of knowledge on gender equality, its impact on organizations, and its influence on management and leadership practices. The methodology chapter details the research approach, employing a deductive approach, and outlines the sampling techniques, data analysis methods (content analysis), and ethical considerations. Data collection is performed via questionnaires, and the findings are presented with graphs and interpretations. The analysis reveals insights into employees' understanding of equality and diversity, the perceived role of gender equality, and its influence on management and leadership. The report concludes with recommendations for Morrisons to incorporate gender equality practices. A personal reflection statement is included, analyzing the research methods used, alternative methods, and areas for further research.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Research proposal.................................................................................................................1
Questions ....................................................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Introduction...........................................................................................................................3
2.2 Literature Review..................................................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
3.1 Research approach................................................................................................................5
3.2 Methodologies.......................................................................................................................5
(I) Sampling............................................................................................................................5
(II) Data analysis ...................................................................................................................6
(III) Cost, access and ethical considerations..........................................................................6
CHAPTER 4: DATA COLLECTION AND ANALYSIS..............................................................6
4.1 Data collection......................................................................................................................6
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS..................................................13
5.1 Conclusion...........................................................................................................................13
5.2 Recommendation.................................................................................................................14
CHAPTER 6: PERSONAL REFLECTION STATEMENT.........................................................14
6.1 Reflect on research methods used.......................................................................................14
6.2 Research methods that could have been used.....................................................................14
6.3 Areas for further research....................................................................................................15
REFERENCES..............................................................................................................................16

Title: “To identify the role of gender equality in leadership and management of an
organisation”. A study on Morrisons.
CHAPTER 1: INTRODUCTION
1.1 Research proposal
(I) Research project description
In globalised world, equality and diversity play a significant role in business
organisation because it includes staff members who belongs to the different culture, age,
race, background and many more. In this, company is responsible for promoting equality at
working area so that each and every employees do well and attain their targets in stipulated
time frame. In context of this, gender equality in the working area is also consider as a most
significant issues facing by employees right now (Schuh and et. al., 2014). But on the other
side, currently business organisations are focus on promoting as well as improving gender
diversity wherein each and every workers whether they are male or female should be treated
equally. This will contributes in developing positive and healthy working environment
within the business organisation. As manager and leader also responsible for managing
equality in team and working area so that employees can easily create positive relation with
each other. Current research is based on Morrisons, is one of the famous and biggest organisation
that run their business in over the world with the aim of establishment its set targets.
(II) Research aim and objective
Aim:
“To identify the role of gender equality in leadership and management of an organisation”.
A study on Morrisons.
Objectives
 To determine the role of gender equality for an organisation.
 To analysis the influence of gender equality in management and leadership of
Morrisons.
 To determine several ways that can be used by Morrisons for incorporating gender
equality practices at workplace.
Questions
 What are the role of gender equality for an organisation?
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 What are the influence of gender equality in management and leadership of
Morrisons?
 What ways that can be used by Morrisons for incorporating gender equality
practices at workplace?
(III) Reasons for selecting this project
The main purpose of undertaking this research is to identify the role of gender
equality in management and leadership as it support business organisation in promoting
equality at workplace that directly contributes in improving overall performance (Van den
Brink and Benschop, 2014). Along with this, it also help investigator to improve their skills
and knowledge towards the selected research topic. It also provide path to investigator in
enhancing their career growth by enhancing their professional skills on the basis of equality
and diversity.
(IV) Activities and timescales
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review is considered as an important and systematic process that is
undertaken by investigator to gather detailed and in-depth analysis about the selected
research topic. It includes number of sources that help investigator to easily evaluate the
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gaps between current and previous study. This will directly contributes in improving the
possibilities of attaining positive outcomes.
2.2 Literature Review
Role of gender equality for an organisation
According to Bolman and Deal, (2017), workplace gender equality is important as it
achieve when individual are able to enjoy the same opportunities, rewards, resources at
working area. As it is effective for company to maintain positive working environment
wherein employees perform their task in an effective way with the aim of attaining positive
results. This is the reason that, company is responsible for promoting equality so that
workers put their best efforts at working area and at the same time also improve their
performance level. One of the main aim of gender equality at working area is to attain equal
outcomes for everybody whether they are men and women working at same level. This can
be beneficial in improving productivity and efficiency level of employees that directly
contributes in retaining workforce for longer period of time. With the help of gender
equality company can easily create an inclusive gender diverse workplace that directly
contributes in improving job satisfaction within the employees. This will directly contributes
in enhancing employees relation and positive brand image as well.
Influence of gender equality in management and leadership of Morrisons
According to Wilson, (2017), Gender equality in business organisation refers to the
activity as it is imperative to the attainment of healthy lived and well-being for all the
workers. In this regards, promoting gender equality in leadership is effective in motivating
as well as encouraging employees so that they put their best efforts for accomplishing their
targets. In addition of this, gender equality in the working area means both making sure
women have equal opportunities and are pain the same with male employee for equal work.
This will aid in improving employee performance and at the same time also make them
more productive. On the other side, it also influence negatively over the company and its
employees activities. If leader and manager does not provide equal chance or opportunities
to both type of employees then they fail in attaining their targets in an appropriate time
frame.
Ways that can be used by Morrisons for incorporating gender equality practices at
workplace
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According to Paustian-Underdahl, Walker and Woehr, (2014), managing gender
equality at workplace is not so easy as it create complexities in-front of manager and leader
within the company. For attaining success, it is crucial for company to implement some
alternative ways like proper training and development activities, equal payment, same
rewards and opportunities and many more. All these can be beneficial in improving the
productivity level of employees that positively affect its overall performance This will also
contributes in promoting equality that help employees in building positive and healthy
relation. With the assistance of this company reduce their employee turnover and at the
same time also established its competitive image.
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Research approach
At the time of undertaking research, it is crucial for investigator to set an effective
framework that support in collecting authentic information towards the research topic. As,
inductive and deductive are two type of research approach that focus in analysing the facts
behind the research theme (Silverman, 2016). In this research, investigator will used
deductive research approach because it assist them in evaluating the data that is easily
measures. Along with this, it does not required huge time and lots of resources.
3.2 Methodologies
(I) Sampling
Sampling is the process of choosing sample size from the huge population with the
aim of gathering relevant data and information. It is classified on the basis of two techniques
such as probabilistic and non-probabilistic (Scotland, 2012). Probabilistic sampling methods
will be applied by researcher to select sample size as per random basis. As it also save time
and cost of researcher. For this investigation, 60 respondents will be selected in which they
get equal chances of to selected.
(II) Data analysis
It is important for investigator to analyse collected data in an effective manner so that
positive and reliable conclusion can be easily drawn (Riedl, Davis and Hevner, 2014). For
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analysing as well as presenting data, content analysis is an appropriate method that will be
applied by researcher. In this researcher includes number of graphs to present collected
quantitative information that help in improving the possibilities of attaining positive
outcomes.
(III) Cost, access and ethical considerations
At the time of undertaking research, it is significant for researcher to consider
appropriate cost so that development of risk can be reduced in the research project. In this
context , cost is one of the crucial aspect that required by investigator for different sources
such as travel, internet, newspapers. Insufficient cost is create issue in-front of investigator
in completing the research project. Along with this, access is also a effective aspect of study
that is crucial in undertaking as well as completing the investigation in effective way. In
this, researcher have full rights to collect data from the selected respondent i.e. employee of
company. This can be effective in developing positive and reliable results. Furthermore,
ethical consideration is play a significant role as investigator is responsible for following
some principles like antonym, confidentiality, informed consent and many more. With the
help of this, researcher can easily complete the whole research in an ethical manner.
CHAPTER 4: DATA COLLECTION AND ANALYSIS
4.1 Data collection
Data collection is refers to the process to gather information about research topic. In
this context, there are various methods or sources of collecting data such as interview,
questionnaire, observation and many more (Quinlan and et.al ., 2019). In this researcher will
use questionnaire that provide quantitative data to draw a valid conclusion.
Questionnaire
Q1) Do you have any idea about the concept of equality and diversity within the business?
a) Yes
b) No
Q2) What is the role of gender equality for an organisation?
a) Building effective team formulation
b) Higher employee engagement
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c) Reduce turnover
Q3) In which manager, gender equality influence in management and leadership of
Morrison?
a) Positive
b) Negative
Q4) Does gender equality has direct impact over leadership and management of
Morrison?
a) Yes
b) No
Q5) According to you, it is necessary for company to promote gender equality at
working area?
a) Yes
b) No
Q6) What kind of alternative ways that can be used by Morrisons for incorporating
gender equality practices at workplace?
a) Equal pay
b) Development of training program
c) Implementation of inclusive workplace
Q7) Recommended the ways by which Morrison can promote gender equality at
workplace.
Theme 1: Idea about the concept of equality and diversity within the business.
Q1) Do you have any idea about the concept of equality and
diversity within the business?
Frequency
a) Yes 40
b) No 20
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Interpretation: From the preceding graph, it has been evaluated that equality and diversity is
consider as an important aspect with the business organisation as it help employees in creating
positive working environment. In this regards, 40 out of 60 people have idea and also familiar
with equality and diversity terms. On the other hand, rest of 20 participants are not familiar with
this theme.
Theme 2: Role of gender equality for an organisation.
Q2) What is the role of gender equality for an organisation? Frequency
a) Building effective team formulation 25
b) Higher employee engagement 15
c) Reduce turnover 10
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40
20
a) Yes
b) No

Interpretation: Gender equality play a crucial role in business organisation by treating entire
workforce equally in order to enhance their performance. In this regards, 25 out of 60 people
give their views that it help in building effective team formulation that help in attaining set goals.
15 participants think that it also help in higher employee engagement and rest of 10 respondents
said that gender equality assist in reducing employee turnover. All these are directly contributes
in establishing positive image of company.
Theme 3: Gender equality influence in management and leadership of Morrison.
Q3) In which manager, gender equality influence in management
and leadership of Morrison?
Frequency
a) Positive 50
b) Negative 10
9
25
15
10
a) Building effective team
formulation
b) Higher employee
engagement
c) Reduce turnover

Interpretation: In a business organisation, gender equality is a term that is important to promote
within the company as it may reduce the possibilities of arising issues among workers and at the
same time also develop positive working environment. Along with this, it also influence
management and leadership of company by creating as well as building positive relation. This is
the reason that 50 out of 60 participant think that gender equality influence positively that
improve the performance level of business organisation. On the other hand, remaining 10 people
are said that it put negative impact over the company and its leadership activities as well.
Theme 4: G ender equality has direct impact over leadership and management of
Morrison.
Q4) Does gender equality has direct impact over leadership and
management of Morrison?
Frequency
a) Yes 35
b) No 25
10
50
10
a) Positive
b) Negative