Impact of CSR Activities on Gender Equality in Australian Retail

This report delves into the issue of gender equality within the Australian retail sector, analyzing the role of Corporate Social Responsibility (CSR) activities in addressing gender discrimination. It examines the challenges faced by women in the sector, particularly regarding part-time work and work-life balance, and explores the long-term sustainable changes needed. The report reviews relevant literature, including the impact of CSR on community practices, human rights, and organizational structures. The methodology incorporates various data sources, including internet research, journals, and books, to provide a comprehensive overview. The findings highlight the importance of CSR in promoting gender equality, reducing wage gaps, and creating inclusive work environments. The report also considers the role of government and educational institutions in promoting gender equality and provides recommendations for further improvements. The report concludes that a multi-faceted approach, incorporating CSR initiatives, supportive policies, and educational programs, is crucial for achieving gender equality and fostering a more equitable retail sector in Australia.

GENDER EQUALITY IN AUSTRALIA 1
Gender Equality in Australia in the retail sector.
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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Methodology..............................................................................................................................5
3.0 Literature Review......................................................................................................................7
3.1 Corporate Social Responsibility......................................................................................7
4.0 Findings and Discussion..........................................................................................................12
5.0 Recommendation.....................................................................................................................14
6.0 Conclusion...............................................................................................................................16
7.0 References;..............................................................................................................................17
8.0 Appendix 1...............................................................................................................................22
Facebook...............................................................................................................................22
9.0 Appendix 2...............................................................................................................................23
Twitter...................................................................................................................................23
10.0 Appendix 3.............................................................................................................................24
YouTube................................................................................................................................24

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Introduction
In this study we shall look at the CSR activities in the Australian retail industry and how
it is helping in reduction and curbing the gender discrimination of women in the retail sector.In
the Australian business industry there is an important activity that has a major impact on their
retail sector. This activity is known as the Corporate Social Responsibility (CSR). CSR has been
integrated into the retail sector to enable the continuous contribution of the Australian business
industry sector to the society and therefore enabling the advancement of the community standard.
The retail sector has been facing a discriminatory problem against women who have the intention
of engaging in part time work other than full time jobs. This has brought about conflict of
interest in their role within their families and their work. In this research we shall mostly
highlight women discrimination in the Australian business industry particularly in the retail
sector. The challenges women go through in trying to face this discrimination against them
being able to work part time. We shall also look at the long-term sustainable changes that are to
be made in the sector. The CSR being an important activity in the retail sector shall also be
highlighted so as to help the retail sector in achieving a sustainable solution (Cassells, 2016).
The CSR activity is involved with highlighting the role of organizations in ensuring the
minor community here being women discrimination is looked at and develop the improvement of
the society at large. Most of the retail industries in Australia are valuing the CSR activities as it
helps them to maintain good corporate values. Australian retailers are also using the CSR
activities to add business value to their organization by carefully selecting the CSR initiatives.
The retailers mainly selectively chose community development to be one of the most vital

GENDER EQUALITY IN AUSTRALIA 4
contexts in relation to their merge with the CSR activities and practices. These CSR activities
have major impact in the community practices as well as the retail sectors in the Australian
business industries and this has greatly influenced the people working in the retail sector. These
CSR practice impact the retail sector in social, environmental or economical basis. However, one
of the major factors that the CSR activity has on the industry practices is, human rights. This is
where women discrimination in the retail sector comes in as it’s a violation of one of the major
factors that is human rights.
For the retail industry to develop there must be a coordination and collaboration with
necessary stakeholders without there being gender discrimination. The retailers who have
incorporated the CSR activities in their community practices insist on reducing gender
discrimination in that sector (Davey, 2017). The community practices within the CSR activities
include activities such as charity work, health improvement, education and employee
volunteering. In addition, the retail sector should engage themselves in investing towards the
social welfare of the communities in activities such as contributing and supporting employees
who are underprivileged or disadvantaged within the whole community. This mostly touches on
the women as it’s the main topic of this discussion. Has the CSR activity been able to aid in the
reduction of gender discrimination in the Australian retail sector so far?
Methodology
Various methods and sources of collecting data have been used in this research to give a
comprehensive and supportive discussion of the topic. These methods are such as twitter,
facebook, instagram, journals, books and other internet sites. The idea behind using internet

GENDER EQUALITY IN AUSTRALIA 5
sources is because here we can find up to date information on the current issues concerning the
topic of Gender inequality in Australian business industry. I have also incorporated use of tables
to properly illustrate various important topics relevant to this research. In this research, mostly
internet browsing has been used to gather updated information regarding this topic. Journals and
books have also been used; however, most of the books and journals used are those that have
been written recently so that I can get updated information.
The theories applied in the findings are as follows; Australian organization structures are
defined to be intangible web that entails a relationship between men and women towards
achieving set goals and purposes in an organization. Companies therefore, need to invest more
on sensitizing the need of reducing gender discrimination in their organizational culture by
including training and following the right policies. Women discrimination brings about negative
impacts on the women and this can affect the company productivity badly. These retail
companies should provide a platform for the women to air their concerns and complaints
regarding the discriminations and this will help the company to identify the root problem and
look for sustainable solutions. The retail industry should offer a listening ear to the complaints
from women and offer lasting solutions to avoid the employee from seeking help in law courts.
In the event the complainant approaches the court way, the company stands a chance of losing a
lot of money facing the legal claims therefore the company should avoid such by dealing with
the issue internally.
As the world over tries to bring about gender equality in the business world, the
Australian retail sector is still struggling with this factor and that is why it included the CSR
activities to the sector to cub this gap. The retail sector is bridging this gender discrimination gap
and through doing so it gives women more power to thrive in the sector (Cooper, 2017). The

GENDER EQUALITY IN AUSTRALIA 6
Australian retail sector is dealing with this gender inequality issue by giving women any kind of
job even those that men normally do since ages ago. Women are now allowed do to the “men’s
job”. The retail sector is making the organization structures to be adaptive to process requirement
by aiming to create ways of dividing its labor into distinct tasks and aiming to achieve
coordination between the men and women in Australia. By doing so, it will promote good and
fair working relations among its employees without discrimination and thus improving on the
efficiency and development of the organizational units.
The Australian government is also at liberty to promote school education for girls by
ensuring they reach optimum level of education and the curriculum to remove all sorts of
stereotype and sexism. In so doing, the girls will be able to acquire proper education and be
qualified to work in the retail sector in any unit as independent self -efficient women (Bowen,
2017). They will be enlightened and can be able to fight against the discrimination in the
Australian retail industry. Some of the studies in school should be included such as courses on
discriminatory employment practices as well as gender inequality in retail industries so as to
create awareness and women power. With creation of awareness, women can be able to fight for
petty discrimination in regards to unequal pay to their counterpart men and deserved promotions
in the work-place. Will proper and quality education to women and creation of courses and
relevant programs against gender discrimination help the retail sector? Yes. This is because
through promoting gender equality in the retail sector, more women can get employment and
help their families and the whole community economy at large.

GENDER EQUALITY IN AUSTRALIA 7
Literature Review
CSR can also be termed as a corporate conscience; this is where a form of corporate self-
regulation entity is incorporated into the business model. CSR is responsible and deals with the
welfare of the underprivileged community has influence the retail sector to adapt into
committing itself to ensuring the well-being of the society and organization culture. The retail
industry in Australia is committed to disclosing the CSR performance (Bowen, 2017). The CSR
initiative is majorly disclosed using a variety of medium such as annual report, citizenship report,
press releases, sustainability report, advertisements, company websites and brochures. These
exposures are important to the organization as it helps in improving the development of the
society and the minor communities. The outcome of the CSR practices in an organization is
known as CSD. This is like the image and activity report touching on the general performance of
the organization in the betterment and development of the community. The CSD report is useful
as it includes future CSR initiatives integrated in the company so as to improve the corporate
values of the retail industry. Australia emphasizes on the selection of the CSR initiatives in
order to add business value to the organization. Retailers from Australian chose, selectively,
development of the community as one of the critical contexts regarding CSR practices (Sanders
2016).
Our identified report has, however, not identified the significant benefits and
improvements received by such communities via CSR practices. Such practices performed by
retail companies happens to be operational I nature (Broderick 2013). Australia’s retail sector
also needs to have itself engaged in social welfare investigations through worker contribution
and support.

GENDER EQUALITY IN AUSTRALIA 8
Fact remains that CSR is used as an incorporated tool in the organization to be used as
guide for what the company stands for and what it presents to its consumers. CSR also aids the
organization in promotion of gender equality to its employees both male and female. The
Australian retail sector uses CSR activities for ensuring that the company work is going well and
equality is achieved. Australia being a developed country should set a pace for the developing
countries who as a matter of fact are strongly working towards ending gender inequality in their
work place. The retail industry of Australia’s development area is gender unbiased collaboration
with the stakeholders. There are many retail industries which will be allocated in regions where
gender discrimination is experienced. Retailers that perform CSR activities via community
activities always make their emphasis on gender discrimination reduction (ACCI 2016). Also,
the CSR community practices involve education, charity work, employee volunteering and
health improvement.
As much as many companies are employing more women, they should enforce strict and
workable labor rules that prevents discrimination on the women who are already working in the
companies. Through the CSR activities integration into organizations, the Australian retail sector
has been able to recognize women workforce and has managed to equal their salaries as to the
men. This gender discrimination in terms of wages is a scenario that is changing and is getting
outdated however; the Australian retail sector is still in the process of becoming better (Bami,
2011). CSR activities performing retailers do so via community practices which mostly
emphasize on gender biasness reduction within that particular sector. Some benefits and
improvements received by the communities via CSR practices revolve around organizational
operations. There are strong pieces of evidence of retail sector survey which support the fact that
the increment of female capital will reduce gender gap (Davies 2016).

GENDER EQUALITY IN AUSTRALIA 9
While several countries are altering their gender discrimination approaches, the retail
sector of Australia lags behind. In the sector, the issue of gender discrimination still remains
burning. The economic policies of the retail sector in Australia need to be changed and updated
in favor of full support of gender equality (Bami, 2011). This will play a big part in ensuring that
the gender gap is filled and long-term sustainability is reached. This retail sector is guilty of
paying more to men than women who work as employees in same sector. This is a challenge that
women have to face even when they are needed to provide for their families just as the men.
The communication flow moves downward from supervisor to sub ordinate at different
level of organization through this flow management plans decision and directives are
communicate to lower levels for implementation women in Australia are always last in an
organizations tree. The former is leading to failure in a publication to the latter ensures major
successes download communication plays an important roles informing the employee about the
management decisions, goals and objectives of the organizations aims to achieve the goals
examples are memos, newsletters, notices and others (Belot, 2017). The main objective of
downward communication is to give specific directives about the job being entrusted to a sub-
ordinate, explain policies and organization procedures to appreciate the sub-ordinate of their
performance and give them information about the rational of their job so that they may
understand the significant of the job in relation with organizational goal.
For effective communication to be achieved, the management should persist in
encouraging the employees to communicate freely and openly. The management should also use
strategies of marketing the company by making the public aware that there is no gender
discrimination by how they treat their women in the job. This will create trust in the customers
and the external environment and therefore increase in the company profitability and

GENDER EQUALITY IN AUSTRALIA 10
sustainability. An employee can also increase performance if they are being involved in the
changes of the company, being appreciated and recognized and also knowing their job
description and what is expected of them. A strong unbiased internal communication system
increases employee productivity and efficiency. Employees need to feel that they are
contributing to the growth of the organization as this will give them a sense of belonging and the
need to be better.
Findings and Discussion
Extensive research has shown that the Australian retail sector has significantly improved
in terms of reduction in gender discrimination. These findings have been collected through use of
a variety of methods such as use of specific internet sites, twitter, facebook,instagram, books and
journals. The CSR activity theory has continued to promote inclusivity in the retail sector devoid
of discrimination. Women have been empowered both in provision of quality education and fair
roles and pay in the work place. Both women and men should be treated with the same respect in
the retail sector in Australia. It is all about making sure that women are equally compensated and
not discriminated in an organization (Gray 2015). This is because most companies put women in
the back and sometimes not even give them the good and prestigious positions in the company.
They always tend to give search positions to men thinking they are capable of holding the
position. Something most companies have not realized is that women always lead better if not
equal to men. They should research and see that most leadership positions that women take
always change for the better.
In this report, the point is made clear how the Australian retail sector is trying to integrate
the contexts of equality, cultural and societal ideas are found in the work place. The

GENDER EQUALITY IN AUSTRALIA 11
discriminations in the ground of sex, race, class, religion, political views are considered as the
cause of the nullification of the opportunity in treatment of the employees. Another point in this
respect can be mentioned with the help of the article that the retail sector in Australia follows the
business ethics and regulations in order to ensure the elimination of any discrimination in the
workplace and in the sector they work (Liveris 2016). The Australian retail sector’s CSR
initiatives happen to be focused on community development as well as the employee
development in the working environment. Such retail companies happen to be wellplaced with
regards to advocating for human rights within the CSR initiatives.
Theme NO. Theme Description Sources
1 The government needs to also inculcate
initiatives in the education curriculum for girls.
All the provided textbooks should ensure that
they are devoid of stereotyping or sexism. Such
will lead to self-dependence and self-efficiency
of ladies. Women will be able to fight racism
within the Australian retail sector
Cassells, R 2016
Mercer, 2015
Gray, J 2015
Cooper, R 2017
2 The retail industry must give their word to the
victims by encouraging them to air complaints
and assuring them to take necessary action to stop
their suffering.
Sanders, M 2016
Ley, S 2016
Broderick, E 2013
3 The retail industry of Australia should invest in
relevant training. Enforcing the right policies so
as to reduce gender discrimination in their
Ireland, J 2016
Sanders, M 2016
AU, 2017

GENDER EQUALITY IN AUSTRALIA 12
organization structures. Belot, H 2017
4 In this research we see how other countries are
changing by reducing gender discrimination
contrary to the Australian retail sector as this
remains a big problem.
Mercer, 2015
Waller, N 2015
AU, 2016
Brown, N 2015
5 CSR incorporated in an organization for the
purpose of assisting in giving some guideline on
how to relate to the consumers by making them
believe in their policies. It also aids in bringing
equality to both men and women.
Mcilvaine, H 2017
Fox, C 2017
Patel, Z 2016
Recommendation
Australia being a fast world country should be able to come up with workable policies in
terms of wages discrimination in the retail sector so as to be favorable to all genders. The
government should also include and follow up on the equal payment legislation and make sure
they are up to date in the retail sector. The retail sector should be inclusive in collaborating with
the stakeholders both male and female in regards to growth and development.
The Australian government should enforce the gender discrimination legislations in the
workplace by affirmative action, flexible work time and provision of parental leave. Basically,
this paper majorly analyses the ratio of men to women’s payroll in states such as the UK,
America and Australia. A common gender gap exists in the retail industry of the named
countries. Such leads to cases of discrimination in the named countries including the UK (Ley

GENDER EQUALITY IN AUSTRALIA 13
2016). Gender gap can therefore be said to be a concerning issue within the retail sector. With
the gender gap, the industry’s level of sustainability gets affected. Policies promoting utilization
happen to increase the already widened gap. The issue cannot, therefore, be proper altered due to
the fact that the matter is not that much evident (Belot, 2017). In case policies increase women
wage interests, the scenario would likely change. However, the retail sector’s antidiscrimination
campaigns don’t fully focus on women’s discrimination as they face the same in their working
environments. This has shown that even with incorporation of the CSR activity into the retail
sector, a lot need to be done to fully and completely end gender discrimination.
Conclusion
It is clear to note in this article that women are still facing the challenge of gender
discrimination in the Australian retail sector. However, some measures have been taken to aid in
the reduction and probable eradication of this inequality. Introduction of the CSR initiative into
the retail sector has helped a lot in making the work place free from discrimination. The main
cause of discrimination in the retail sector is that the participation of women in the work force is
still wanting. The Australian government however, is getting involved in introduction and
enforcement of legislation against gender discrimination. This will help in management and
eventual eradication of discrimination in the labor force.
The major reason why women come to work in the retail sector is to be able to reduce
some of the burden in the family expenses. However, this does not mean that they should be paid
less than their male counterparts. The law of Australia happens to be very strict and protective

GENDER EQUALITY IN AUSTRALIA 14
with regards to innocent women. The retail industry then needs to act carefully when they handle
cases of discrimination of women employees. The retail industry’s CSR highlights the manner in
which discrimination as a risk grows in the industry. Some of the reasons for growth include:
losing long-term sustainability by the retail sector. Such is not a good factor at all for the
industry. About gender discrimination, the Australian CSR states that issue associated with the
retail sector need to be reduced. To ensure so, the first initiative needs to be taken while the
government must also come up with initiatives of reducing discrimination.
Collectively I am advocating for the continuation of the CSR initiative in the work place
and it is offering a guideline on improvement and enforcement of productivity in the
organization through fading away of gender discrimination. The government involvement will
also benefit the retail sector if they enforce workable legislations against gender inequality. In
the end it is true to state that a happy employee is a productive employee and we can only make a
woman happy by including them in growth and production of an organization by being fair and
equal.

GENDER EQUALITY IN AUSTRALIA 15
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Appendix 1
Facebook
Post
No
Likes Shares Description with dates
FB
post 1
53 12 15th March 2017. https://www.facebook.com/womenandleadership/
FB
post 2
41 9 21st April 2016. https://www.facebook.com/wgeagency/
FB 67 10 8th October 2016. Work is just the price you pay to do what you really

GENDER EQUALITY IN AUSTRALIA 20
post 3 want in your free time. If you're not getting free time, there's frankly
no point doing the job.
FBpost
4
33 8 27th December 2016. Company directors and managers who leave their
companies unable to pay workers’ wages or repeatedly access the
taxpayer-funded safety net would be targeted under a federal
government crackdown on misuse of the scheme.
FBpost
5
16 5 17th July 2016. The retail industry is using the 'gas crisis' to run-over
democratic opposition to dangerous fracking activity.
Appendix 2
Twitter
Appendix 3
Youtube
No Like
s
Shares Description with dates
Post
1
50 2 8th July 2016https://www.youtube.com/watch?v=ULXjuLf4h10
.
Post
2
37 12 17th April 2016. https://www.youtube.com/user/WGEAgency
Tweet
No
Likes Retweets Description with dates
T 1 34 6 18th July 2016. We believe all Australians deserve to be
treated equally under the law.
T 2 17 4 4th February 2017. We are excited to be embedding our
values of diversity and equality to strengthen our inclusive
ethos.

GENDER EQUALITY IN AUSTRALIA 21
Post
3
31 17 18th November 2016. https://www.youtube.com/watch?
v=VnfSZOrCmKU