Critical Analysis: Gender Equality and Job Satisfaction in Hospitality

This report provides a critical analysis of gender equality and job satisfaction within the hospitality industry, with a specific focus on Premier Inn in the UK. The introduction outlines the importance of gender equality and job satisfaction for employee performance and organizational success. The research aims to identify the impact of these factors, setting objectives to understand their importance, the strategies used by Premier Inn to promote equality and satisfaction, and the relationship between them. The report includes a literature review that emphasizes the importance of gender equality in providing equal opportunities and its impact on employee retention and brand image. The report also highlights job satisfaction's role in employee motivation and productivity. Overall, this report provides valuable insights into the dynamics of gender equality and job satisfaction in the hospitality sector, offering a comprehensive overview of the issues and their implications.

A critical analysis of
gender equality and job
satisfaction in
Hospitality. A study of
selected hotels in UK

Table of Contents
INTRODUCTION.......................................................................................................................................3
Research aim:..........................................................................................................................................4
Research Objectives:...............................................................................................................................4
Research Questions:................................................................................................................................4
Rational of Study.........................................................................................................................................4
Literature Review........................................................................................................................................5
REFERNCES..............................................................................................................................................6

INTRODUCTION
Overview of study
Gender equality is related to provide equal opportunities to all individuals regardless their
gender. It makes sure to that both men and women are treated equally at work place by providing
similar opportunities of growth and success. In present time, gender equality is important for
maintaining positive environment at work place where all the employees have equal right to
present their opinion, view points and suggestions for making improvement. Job satisfaction is
another aspect for gaining higher productivity and profitability (Pandey and Asthana, 2017). It is
crucial to provide higher job satisfaction to employees so that they get motivated towards
organization. It is vital for each & every company to ensure equality at work place with an aim to
remove biasness so that all the employees get higher job satisfaction. Here, satisfied work force
also likely to work with their full potential for ensuring growth of organization. For this,
organizations undertake a lot of strategies so that work force get satisfied as it is also vital for
minimizing conflicts at work place. If, employees are satisfied with company then they are more
likely to stay there for longer run. For this regard, managers adopt ample of strategies in order to
maintain equality and job satisfaction within business entity. The present report is based on
gender equality and job satisfaction within hospitality industry. Now, hospitality industry plays a
crucial role in generating employment so that it is important to maintain gender equality and
higher level of employee satisfaction for ensuring long term growth and success of business. The
report also based on identifying ways for gaining gender equality and improving job satisfaction
within company. Further, there is an appropriate research methodology have also been included
in the following report. Lastly, it comprises some necessary recommendations for making further
improvement.
Overview of company
Premier Inn is considered for the current report which is a well known company of
hospitality industry. It is hotel chain and one of the renowned hospitality brands in UK which
was founded in 1987. The hotel is headquartered in England and has been expanded business
within different countries overtime. It has nearly 800 hotels across the globe serving international
audience. It operates at different location such as airports, city center and so on. Apart from this,

the organization has more than 45000 skilled work forces across the globe which is essential for
attaining growth and success of organization.
Research aim:
To identify the impact of gender equality and job satisfaction on employee performance
within hospitality industry. A study of Premier Inn hotel in UK.
Research Objectives:
 To identify the importance of gender equality and job satisfaction in hospitality industry.
 To determine the ways used by Premier Inn hotel to promote gender equality within an
organization.
 To examine the strategies adopted by Premier Inn hotel for providing job satisfaction to
employees in an organization.
 To explore the relationship between gender equality and job satisfaction in improving
performance of employees within an organization.
Research Questions:
 What is the importance of gender equality and job satisfaction in hospitality industry?
 What are the various ways used by Premier Inn hotel to promote gender equality within
an organization?
 What are the strategies adopted by Premier Inn hotel for providing job satisfaction to
employees in an organization?
 What is the relationship between gender equality and job satisfaction in improving
performance of employees within an organization?
Rational of Study
In present time, equality is really important within company as it helps in minimizing
conflicts at work place. In equality, equal opportunities are provide to each and every employee
whether men or women (Baeza, Gonzalez and Wang, 2018). In addition, job satisfaction is also
vital to encourage employees to work with their full efficiency & productivity. The main aim of
present report is to analyze the impact of gender equality and job satisfaction on performance of
employees within organization. With this, researcher will be able to prepare appropriate
strategies in order to enhance job satisfaction of work force in company. This vast knowledge is

helpful in performing job roles and responsibilities at work place in an efficient manner. The
research will make researcher enable to get growth opportunities for career enrichment and
enhancement in future. By this way, researcher has opportunity to grow in terms of personal as
well as professional career.
Literature Review
Identify the importance of gender equality and job satisfaction in hospitality industry
According to the view point of Swan, (2016), it is monitored that gender equality is
related to provide equal opportunity to all individuals without considering their gender. In this,
equal access of rewards, recognition is given to each and every staff member. Gender equality is
crucial as it helps in retaining employees for longer run which provides huge competitive edge to
company. If company equally treats all the employees it formulated positive image of brand at
market place. With this, organization can retain top talented employees who will work for
growth and success of business. Besides this, diversity & inclusion has association with
enhancing corporate performance of individuals and stimulating economic growth at the same
time.
According to Luo, (2016), Job satisfaction demonstrates view points, opinions of
employees for a company which shows whether they like to work with the organization or not. It
is an attitude of individuals towards organization which made with working condition, payment,
supervisions, relationship with managers and colleagues and more. Major benefit of job
satisfaction is to retain work force for longer duration by maintaining positive image of brand in
market. Satisfied employees are more likely to work in an efficient manner so that organization
can accomplish predefined objectives. If, individuals are satisfied then they are likely to put more
efforts for benefit of company which will drive higher sales & revenue for further betterment.
Here, enhancement in sales & revenue will strengthen the image of entity in market place which
is helpful in gaining higher competitive edge.

REFERNCES
Books and Journals
Swan, A.A., 2016. Masculine, feminine, or androgynous: The influence of gender identity on job
satisfaction among female police officers. Women & Criminal Justice, 26(1), pp.1-19.
Luo, Y., 2016. Gender and job satisfaction in urban China: The role of individual, family, and
job characteristics. Social Indicators Research, 125(1), pp.289-309.
Baeza, M.A., Gonzalez, J.A. and Wang, Y., 2018. Job flexibility and job satisfaction among
Mexican professionals: a socio-cultural explanation. Employee Relations.
Pandey, P. and Asthana, P.K., 2017. An empirical study of factors influencing job
satisfaction. Indian Journal of Commerce and Management Studies, 8(3), p.96.