The Benefits of Gender Equality in Leadership and Management (ASDA)

This research project examines the benefits of gender equality in leadership and management, focusing on a case study of ASDA. The report includes an introduction outlining the aims and objectives, followed by a literature review that explores the concept of gender equality and its importance in leadership. The methodology section details the research approach, including the use of questionnaires for data collection and thematic analysis. The findings highlight the positive impacts of gender equality, such as reduced employee turnover and improved engagement. The report concludes with recommendations for ASDA to further promote gender equality, alongside reflections on the research process and alternative methodologies. The project aims to understand the concept of gender equality in leadership and management, explain its importance, evaluate its benefits to Asda, and provide appropriate recommendations based on the research findings.

Research Project

Table of Contents
Title: ...............................................................................................................................................4
Introduction .....................................................................................................................................4
Aims and objectives ...................................................................................................................4
Literature Review ............................................................................................................................4
Concept of gender equality in leadership and management .......................................................4
To explain the importance of gender equality in leadership and management...........................4
To evaluate the benefits of gender equality in leadership and management to Asda.................5
To make appropriate recommendations based on the research findings ....................................5
Questionnaires .................................................................................................................................5
Communicating the Outcomes.......................................................................................................15
Recommendation and Reflection...................................................................................................16
Recommendations to the higher authorities .............................................................................16
Reflection..................................................................................................................................16
Alternative methodology and Conclusion.....................................................................................17
Alternative methodology...........................................................................................................17
Conclusion.................................................................................................................................17
References......................................................................................................................................18

Title: ‘The benefits of gender equality in leadership and management (A study
of Asda Milton Keynes)’
Introduction
Gender equality has been an integral part of organisation and society because it has a
deep impact on individual attitude as well as behaviour. With changing period of time, it has
become important for every individual to focus on their core activities. This report is being
carried out the to analyse the benefit of gender equality in leadership. ASDA, British
supermarket headquartered in England. The report comprises of aim of research, objectives,
literature review, data analysis and interpretation, research outcomes, recommendation and
reflection and alternative methodology.
Aim of research
‘The benefits of gender equality in leadership and management (A study of Asda Milton
Keynes).
Objectives of Research
 To understand the concept of gender equality in leadership and management.
 To explain the importance of gender equality in leadership and management
 To evaluate the benefits of gender equality in leadership and management to Asda
 To make appropriate recommendations based on the research findings
Research questions
 What is the concept of gender equality in leadership and management?
 What is the importance of gender equality in leadership and management?
 What are the benefits of gender equality in leadership and management to Asda?
 What are the appropriate recommendations based on the research findings?
Literature Review
Concept of gender equality in leadership and management
On the basis of view point of Trax, Brunow and Suedekum, 2015, it has been said there must be
equal opportunities for both men and women in every field so that they can easily gain
opportunities at the competitive marketplace. In addition to this, it has also been said that gender
equality refers that men and women get equal rights, opportunities and responsibilities and
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consider both of them equal and gave them equal rights at workplace. Each and every business
entity must create gender equality at their workplace in both management and leadership so that
the organisation can attain their organizational goals in an effective manner. Leadership and
management are the two main essential elements where every person should get equal
opportunities and does not create any kind of biasness at workplace.
To explain the importance of gender equality in leadership and management
As per the view point of Rachel Lefkowitz, 2020, it is essential for every organization to
adopt gender equality in the leadership and management activities as that will motivate
employees as every employees get equal change for growth (It’s Time for Gender Equality In
Management: These Online Courses Can Help. 2020). Moreover, it also increase the goodwill of
the firm because when a company provide female worker equal chance to work as well as growth
then they able to build positive brand image at the potential marketplace which increase their
goodwill and market value. In addition to this gender equality in leadership and management is
also essential because through that company able to maintain the power and its proud at the
workplace. this is so because according to evaluation it is determine that man employees think
they are more powerful, knowledgeable, essential and productive at workplace so when a
company provide equal opportunity to all they able to motivate all female staffs and encourage
them to show that they are also powerful, effective and better responsibility handler.
To evaluate the benefits of gender equality in leadership and management to Asda
As per the view point of Sharon Hurley Hall, 2020, there are several benefits gain by Asda
by adopting gender equality in the leadership and management function such as when female
employees get equal chance then they also come up with new as well as innovative ideas which
is effective for workplace (10 Benefits of Gender Equality in the Workplace (International
Women's Day 2020). 2020). In addition to this, gender equality at the workplace also aid
respective company in enhancing their productivity as when employees get equal opportunity for
growth they feel motivated to conduct work effectively which help leader and management in
attaining their targets successfully. Moreover, it will also increase the goodwill of the respective
retail firm as they provide equal opportunities to all gender employees through this manager as
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well as leader able to attract more and more investor and customers which grow business
successfully.
To make appropriate recommendations based on the research findings
According to the research findings there are some recommendations which help a company
in attaining their desire goal by providing equal opportunities to all gender employees. By
adopting those recommendations Asda can attract more and more customers as well as it also
increase their market value successfully which leads to growth of business successfully. As per
the recommendation respective company management and leader must conduct team work
activities in which there must be equal proportion of male as well as female employees because
through this both get habit to interact with each other. This will also help in improving
communication. In addition to this, respective company also provide same targets as well as aim
to the male and female employees along with this after the successful completion of goal
employees get proper reward or appraisal and this will be same for both male and female
employees.
Research methodology-
It is defined as technique or procedure which is being used to examine process or
analyse credentials about research topic. Through use of research methodology, it is easy to
understand the reliability of topic in most effective way. There are various types of research
methods like observational, collection, experimental, simulation etc. They are used according to
the researcher requirements (Chambers, 2018).
Research onion
It refers to procedure and stages of methodologies stages which are going to be
encountered during project. It is also known as extension of research methods. With help of
research onion it is easy to analyse the appropriate methods for collecting data.
Research philosophy- It is a detailed and overview about the way in which data or information
about a specific area or field is to be collected, gathered & used. There are basically two types of
philosophies which are interpretativism & positivism.
Justification: In conducting the present investigation, positivism research philosophy has
been used because it help in carry out and collection of data in most efficient way within a period
of time (Prada-Ramallal, 2018).
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Research approach- These are being considered as procedure through which all credentials or
data related to research are achieved by implementing use is strategies. Basically there two
types of research approaches which are use at wider scale which are inductive and deductive.
Justification: There has been deductive research approach used as it depends on the
quantitative research approach. It provides the authentic and reliable information related to the
gender equality.
Research strategy- In research,it is crucial to use effective strategies so that goals are
accomplished in correct way. It is essential for researcher to be aware about tactics so that
everything is carried out in proper manner. There are several types of strategies such as action
plan, investigations, review of literature etc. (Kossek, 2018).
Justification: In this undertaken research, survey strategy has been adopted by
researcher. Moreover, other form of strategy is use of primary and secondary data for gathering
of required data. It is used with aim of carrying out research properly. In primary data,
information is collected from fresh sources which are used at first time.
Research choice- It refers to providing of information regarding what data is collected by
researcher through use of different methods. It is essential to use choices after a proper
considerations so that decision making is done properly. Moreover, choices are based on three
methods like mono, mixed multi mixed . Qualitative and quantitative are two different types of
the research choices. Therefore, mono option is being adopted because it deliver quantitate
credentials which is specific and reliable (Dashper, 2020).
Justification: There has been quantitative research method used because in this approach
data is being collected which is related with numerical or hypothetical in nature. It gives reliable
information but require numerical variables to achieve actual results.
Time horizon- In every project or research time is being essential component which assist in
carrying out every activity of research in correct way. Time horizon is defined as time frame
which is required for successful completion of undertaken aim. It is of two types which are cross
sectional & longitudinal.
Justification: There has been cross- sectional have been applied rational is that it pays
attention to current stage of task and accordantly further decisions are taken.
Data collection- It is one the most important component of research because without this data
cannot be collected. It includes primary & secondary sources of data to collect information.
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Justification: In this, there has been primary method of data collection used. There has
been questionnaire developed because it is time saving and provide the actual or authentic
information regarding gender equality.
Data Analysis- It refers to procedure of gathering,m collecting, modelling, transforming of data
to analyse appropriate information for better results.
Justification: Thus, thematic analysis method has been chosen for properly making data
analysis regarding topic/ research. In this, themes and graphs has been developed on the basis of
questions involved in questionnaire.
Sampling- It refers to process of examining statistical analysis in which group of people or
objects are being taken from large population. It is of types probability and non probability
sampling. Probability is defined as sampling in which selection is done on randomly basis.
Whereas in non- probability, selection is not done on random basis.
Justification: In this research, probability sampling is being chosen because it is less
time consuming. With the help of random sampling method, 30 respondents has been chosen.
The main reason behind use of random sampling is that it provides the equal chance to chosen
respondents.
Access to information- Under this, it is necessary for an investigator to have the proper
access about collection of information and data from authentic sources. The sources should be
reliable as well as authenticate so that researcher can get the positive outcomes gained.
Cost- It is one of the most important consideration. Researcher should have the money
for conducting the research related activities.
Activities Cost
Internet charges £500
Stationary £200
Petty expenses £300
Ethical consideration- It refers to guarantee or focused area in which it states that
credentials which have been used are safe as well as protected from third party. With help of
ethical consideration, investigator is able to be more careful regarding safety of project. Also,
ethical considerations focuses that every data or information is gathered from correct sources and
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via people. Therefore, it is seen that collected that is reliable and does not violates ethical
considerations.
Questionnaires
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have any information related to the conceptual framework of gender equality?
a) Yes
b) No
Q2) According to you, is it necessary for the business organisation to consider gender equality in
leadership and management for enhancing the performance of staff members?
a) Needed
b) Not Needed
Q3) On the basis of your view, is it significantfor ASDA to manage gender equality in leadership
and management at workplace?
a) Important
b) Not Important
c) Neutral
Q4) As per your opinion, what are the benefits gain by gender equality in leadership and
managementwithin the workplace of ASDA?
a) Reduces employees turnover
b) Positive working environment
c) Enhance employee engagement
Q5) As per your thought, what can be the drawbacks of not managing gender equality within the
workplace of ASDA?
a) Unable to attract new talent
b) Not able to retain potential employees
b) Ineffective working relationships
Q6) On the basis of your opinion, in what waysthe leadership and management of the
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organisation get influences by considering gender equality at ASDA?
a) Positive
b) Negative
c) Neutral
Q7) What are the issues which can be faced by higher authority of ASDA at the time of
considering gender equality at workplace?
a) Language and Communication
b) Lack of coordination
c) Gender Inequality
Q8) Provide some recommendation for effective gender equality in leadership andmanagement
within the workplace of ASDA.
Frequency Table:
Q1) Do you have any information related to the conceptual framework of
gender equality?
Frequency
a) Yes 25
b) No 5
Q2) Accordingto you, is it necessary for the business organisation to consider
gender equality in leadership and management for enhancing the performance
of staff members?
Frequency
a) Needed 20
b) Not Needed 10
Q3) On the basis of your view, is it significant for ASDA to manage gender
equality in leadership and management at workplace?
Frequency
a) Important 15
b) Not Important 10
c) Neutral 5
Q4) As per your opinion, what are the benefits gain by gender equality in
leadership and management within the workplace of ASDA?
Frequency
a) Reduces employees turnover 17
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b) Positive working environment 5
c) Enhance employee engagement 8
Q5) As per your thought, what can be the drawbacks of not managing gender
equality within the workplace of ASDA?
Frequency
a) Unable to attract new talent 15
b) Not able to retain potential employees 8
b) Ineffective working relationships 7
Q6) On the basis of your opinion, in what ways the leadership and
management of the organisation get influences by considering gender equality
at ASDA?
Frequency
a) Positive 20
b) Negative 7
c) Neutral 3
Q7) What are the issues which can be faced by higher authority of ASDA at
the time of considering gender equality at workplace?
Frequency
a) Language and Communication 12
b) Lack of coordination 8
c) Gender Inequality 10
Data analysis and interpretation
Theme 1) Information related to the conceptual framework of gender equality
Q1) Do you have any information related to the conceptual framework of
gender equality?
Frequency
a) Yes 25
b) No 5
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Interpretation: Gender equality at workplace is one of the most effective and essential
factor which have the capability to influence overall performance of a business entity. With the
aid of above stated figure, it has been identified that out of 30 respondents only 5 individual are
unable to have any sort of information and knowledge related to the topic gender equality. On
the other hand, remaining 25 participants have enough knowledge and understanding about the
topic of gender equality in leadership and management at workplace.
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25
5
a) Yes
b) No