A Case Study on Gender Equality in Leadership and Management at Asda

This research project investigates gender equality in leadership and management, using Asda Stores Ltd as a case study. The introduction outlines the importance of gender equality for a positive work environment and the significance of leadership and management. The research aims to understand workplace discrimination and identify methods for improving equality and diversity. The project includes a literature review covering leadership, management, gender equality concepts, and workplace challenges. The methodology section details the research approach (positivism, deductive) and methods (qualitative and quantitative), along with data collection sources. The study examines reasons for workplace discrimination and the implications of gender equality in leadership and management, aiming to provide insights and recommendations for fostering a more equitable environment within Asda Stores.

Research project

Research topic: “To evaluate about the gender equality in leadership and
management”. A case study on Asda stores Ltd.
Chapter 1: Introduction
1.1) Research project description
Leadership as well as the management plays a vital role in success and betterment of
organisation as they are the ones who are responsible to properly guide and direct the employees
of a company (Burkinshaw and White, 2019). Thus, presence of gender equality among the
leadership and management is essential to maintain a positive atmosphere and working
conditions in company that facilitates better motivation and efficiency in employees through
yielding a atmosphere of fairness and equivalence at place of the work. Asda stores ltd is a well
known and famous British supermarket retailer having its Headquarter in West Yorkshire,
England, UK. A wide range of products is offered by Asda to its customers which includes
grocery items, fresh food, clothing, home products, leisure, health and beauty products, and all
other entertainment and pet products. Further, Asda is having more than 525 stores across
various locations of UK employing thousands of individuals thus, management and leadership
become more vital and crucial for Asda stores ltd. Beside this, proper implication of equality and
reduction of gender gap is also become essential and mandatory for Asda to provide a more
positive and healthy workplace to employees and other individual in order to boost their morale
and satisfaction level for better growth as well as success of organisation.
1.2) Research aim and objectives
The main aim of conducting this research is, “ To have better understanding about gender
equality in leadership and management to lead a positive atmosphere in at workplace”. Thus, the
aim of this research project is to get evaluate about the various reasons that lead to workplace
discrimination and to find out the ways that can be adopted to have better equality and diversity
at the workplace.
Research objectives
The objectives of this research project conducted on Asda stores Ltd are as follows:
 To study about the concept of gender equality in leadership and management.

 To evaluate about the various reasons that lead to enhancement in workplace
discrimination and facilitates gender inequality in the organizations (Flynn, Haynes and
Kilgour, 2017). To develop a better understanding about implications of gender equality in leadership and
management together with evaluation of various ways to have equality at workplace of
Asda stores Ltd.
Research Question
 What do you understand by the concept of gender equality in leadership and
management?
 What are the various reasons that lead to enhancement in workplace discrimination and
facilitates gender inequality in the organizations?
 What implications are lead by gender equality in leadership and management together
with evaluation of various ways to have equality at workplace of Asda stores Ltd?
1.3) Reasons for choosing this research project
A research rational is required before the starting of any particular research project. Many
other researchers having a doubt a rational with a farming of hypothesis. It is set of reasons
proposed by researcher by implementing more research as in particular research topic or any
subjective element where it can be formulated from the documentation stores by which the books
and journals helps to execute the research perspective to mapped the favorable outcomes on
which research is being made. It also helps to generates the optimal information regarding the
topic where the other process of research can executed.
1.4) Activities and timescales
There are various activities and task associated with an investigation thus, use of Gantt chart
has been made to systematically represent these activities together with their time duration and
timescales. The Gantt chart is basically formed as horizontal bar graph which represents the
graphical presentation and diagrammatic reflection of all tasks and steps related or
commencement with particular research which allocate the transparency as well as clarity in
research (Adams, 2017). Gantt chart is being very useful for the research as it generates and lead
to estimated time duration for every task which leads to better understanding with starting till the
ending of a particular task.

Chapter 2: Literature review
2.1) Introduction
Literature review is a fully brief summary of a particular research topic where it includes
the various sample of surveys, questionnaires from article, newspaper, books, online sites which
is associated with the particular research. It is a basic analyzing of a topic with having motive of

attaining the requirement as well as considered the current research topic (Flynn, Haynes and
Kilgour, 2017).
2.2) Literature review
As the literature review is considered as leadership management and its impact in the
organization.
Examine the study about a concept of gender equality in leadership and management.
According to the Olivia Kyriakidou, 2011. Leadership and management has two
different subjective factor where the leadership is makes influence, motive and inspire to
employees towards the objectives which have to achieved by them which enhanced their self
confidence as well as morale while Management driven the physical efforts to employees as in
positive manner where their workforce contribute the optimum skills and provides the outcomes
as a valuable for organization. It is having a fair judgement in terms of providing the authority to
male or female there is no discrimination between them as of now Females are more efficient
than males, where there is stereotypes expectations and different perception related with other
works by which specific work allocate to men creates conflicts in terms of clash of interest,
hierarchy for other promotional activity (Chuang, 2019). By interpretation of various challenges
where the women’s and men’s having their sophisticated experiences in managerial position at
workplace where they have contributed with each other. Similarly, in ASDA company where the
business is dealing with groceries items and other products and services by which it managed
and operated by women’s and men’s and Asda company have the efficient and effective
workforce in genders.
To identify about the significant reasons which leads to enhancement in workplace with
discrimination as well as providing the facilities of gender equality in context of organization.
According to the opinion of Katrina Pouspourika, 2018. As in the organization there
should be presence of gender equality at workplace where the desirable goals have to achieved
by both men and women and they have to need enjoy with the similar opportunities or work
platform, rewards and resources. There is probability of discrimination of gender equality in
terms of competencies to handle the task or any projects, it seems to always underestimate to
women that they can’t handle any work in context of business activities and men are very
compatible with them but now there is change in gender equality specially in business
perspective where women are handling as well as operation works weather it is related to human

resource, marketing or finance sector even though there is equal participation for both genders in
every business sector (Haake, 2018). In context of ASDA company can provide the facilities for
gender equality in the organization where the training is provided to managers which determine
the heavy responsibilities towards the organization as well as employees, the training is giving to
men and women both for creating the better position at workplace. There should be a proper
schedule among employees not in term of influencing the gender equality but for to interact the
peers of organization between men and women .
To develop the better understanding about significance of gender equality in leadership in
context of ASDA stores company as well as in workplace.
According to the Linda Kleemann, 2016. By a massive impact of opportunities, potentials
and success in corporate leadership roles. In corporate leadership factor of gender equality is
aspect considered of behavior factor which propounded between men and women how to interact
with coordination in a proper way in the organization as the other implication would be as
competencies regarding approaching of task or projects in terms of gender stereotypes. Similarly,
in ASDA Stores company having effective workforce in a gender equality enhancement where
their services are flexible and rapidly form, somehow they have face challenges in terms of
assigning the task, where there is particular dependence of work in capabilities format by which
the workforce have assigned the work or duties as competencies determination weather it would
be men or women (Norris and Carter-Rogers, 2017). Higher projects are assigned to those who
are provides the valuable outcomes where in leadership skills helps to influence the better team
up work it provide the enhancement of division of work among peers which can make the easy in
term of accomplishment of objectives.
Chapter 3: Methodology
3.1) Research Approach
Research methodology facilities the set of particular strategical tools and proficiency
where they identify or evaluate the process and selection of an data which is affiliated to the
specific research topic with proper analyzation (Lundberg, 2018). It basically provides the
content of how the information is gathered as well as evaluates in different factors to attaining
the research objectives.
Research philosophy:

It is generates the content about the ways in which the information is collected of
particular topic which is been used by expertise or mangers. The two essentials types of research
philosophy which is useful in research:
• Positivism: It is the type of research where the expertise or managers are looking forward
to predicting the outcomes which is important for research, this is one of the scientific method
which is measured the multiple of structured methods and it is not influence the researcher’s
values, behavior or attitude (Dever and Mills, 2017).
• Interpretivism: It is utilized by those investigator who are concerned with gathering of
data as optimum sources which going to provide the generalizations.
Above specific research there is utilisation of Positivism philosophy is approached for
detailed investigation by focusing for this research is on predicting and attaining the outcomes on
significant aspects.
Research approaches:
It derives to understands about to utilising the optimum plan and procedure through
utilised from the researcher and involves the various steps for effective evaluation of data
collection . Research approach is of two types which is describe below:
• Deductive: It is the process includes the quality of theory, by generating the hypothesis
from the theory and collecting and evaluation of information of related data on the given
hypothesis.
• Inductive: The approach of inductive research is focuses with upcoming theory which
merged through the information of data, where it provide the more logical assumptions in
multiple ways and premises are involved and all belied as well as found correctly in compiled
way of procedure (Gallaher and Evans-Galea, 2019).
For this research the optimum use Deductive approach which is made to reach more
practical and scientifical research process to reach the objective and accomplish research to work
in a effective way.
Research Method:
As it is the derives about the organized plan for evaluating and determining to
accomplishing the aims of the research :
• Qualitative research Method: According to this research method it is basically made by
expertise and researcher when the data is gathered or analyzation into deep theoretical

knowledge to mapped the attitude and behavior of particular respondent in terms of collection of
researcher answers.
• Quantitative research Method: By utilization of this method that procure the information
about related data research to investigate and evaluated the numeric representation that derives
the analyse the behaviour of respondent as well as it not determined the depth knowledge of the
research (Utoft, 2020).
On the above research the utilisation of Quantitative research method where it would
easily represent the respondent behavior into statistical form of data with proper presentation
and effective communication of research finding and facts.
3.2) Methodologies:
Sources of Data Collection:
It is officially represent a central point of data from where the information has been
collected. The important sources of data is as follows:
 Primary Source : The data is generated or been collected from the newly research by
and individual researcher, it comprises about the data evaluation through self-assessment
and self-monitored such as interviews, surveys etc (Stotsky, 2020).
 Secondary Source: This Source of data is basically highlight about the data pre
existence and collected someone’s other data. Secondary data is one of the flexible
source of data collection in terms of documement, literature, books and online websites
etc.
By considering the both primary and secondary data for collecting the respondent reaction
from primary sources and from online servers information been collected from secondary
sources .
Sampling Methods:
Sampling method is in use by a investigator for to selects and determine sufficient units
of observation within having a motive of analyzation of data to optimum evaluation to setting up
the data as per consideration (Klein, 2016).
Through the sampling method there is assorted the probability sample which is derives
that the data is considering the limited sources which is collected form that. Similarly the use of

probability sampling is made to select a sample size of 20 respondents to analyzation of detailed
behavior of ASDA stores company Limited.
Ethical consideration
An Ethical consideration is one of the most important part in research and methodology
where it represent that the information has been scrutinized in under confidential, secure in
which it prescribed to not share with other’s procurement data. Ethical implication is related to
human nature and Science background where it assures about the data is been collected would be
right content where it generates from external as well as internal sources such as internet servers,
Self assessment of data, interviews, surveys etc. By confirmation of storage of data is reflects
the assurance of positivity in terms of data should be favor in context of environment or other
aspects from where the data is related.
Chapter 4 Data Collection and Analysis
4.1) Data collection
Collection of authentic and most reliable information is the priority of researcher thus, for
current research the instrument used is questionnaire for data collection in order to collect
authentic primary information directly from 20 respondents selected from employees and
managers of Asda stores Ltd.
Questionnaire- It is a written document that facilitates most simplest and easiest way to
collect and gather viable information directly from respondents through making use of a set of
collection of questions in order to evaluate their view point (Burkinshaw and White, 2019).
Use of following questionnaire is made to evaluate perspective and view point of selected
respondents (20 individuals from managers and employees of Asda stores Ltd) on the topic of
gender fairness in governing body and leading activities
Questionnaire
Q1) Are you agreed with the fact that it is necessary to have gender fairness in governing
body and leading activities to lead better success and growth of organisation?
a) Agreed
b) Disagreed
Q2) Which one is the main factor that lead to enhancement in workplace discrimination
and facilitates gender fairness in governing body and leading activities in organizations?

a) Atmosphere of partiality and patriarchy
b) Male dominance
c) Culture of favouritism and biasness
Q3) What negative implication and impacts are lead by issue of workplace discrimination
and gender fairness in governing body and leading activities at the workplace of Asda
stores Ltd?
a) Interpersonal conflicts
b) Lack of effective communication
c) Hamper performance and job satisfaction
d) De-motivation in employees
Q4) What implication is lead by workplace discrimination and gender inequality on
productivity and performance of an organisation?
a) Positive
b) Negative
c) Neutral
Q5) Is high level of turnover of employees and dissatisfaction in employees is also a negative
implication of gender unfairness in governing body and leading activities of an
organisation?
a) Yes
b) No
Q6) Which is the best suitable way and strategy that can be adopted by Asda stores Ltd to
have better management of equality at workplace together with reduction in gender
inequality?
a) Unbiased and transparent decision making
b) Effective communication
c) Regular cultural training
Q7) What steps can be taken by Asda stores Ltd to ensure creation of gender fairness in
governing body and leading activities at its workplace?
a) Participative leadership and management approach
b) Unbiased HR practises
c) Fair growth opportunity

Q8) What positive impact is lead by management of equality at workplace of Asda stores
ltd?
a) Enhance productivity
b) Improve morale and job satisfaction
c) Better creativity and efficiency
Q9) Any further recommendations for Asda stores Ltd gender fairness in governing body
and leading activities within its organization?
4.2) Data analysis, presentation and discussion
For analysis and presentation of data collected through questionnaire, use of pie chart and
frequency table is made a discussion of which is provided below:
Theme 1: Gender fairness in governing body and leading activities to lead better success
and growth
Q1) Are you agreed with the fact that it is necessary to have gender
fairness in governing body and leading activities to lead better success
and growth of organisation?
Frequency
a) Agreed 17
b) Disagreed 3
Interpretation