Managing Business Projects: Gender Pay Gap at Aston Martin Lagonda

This report investigates the impact of the gender pay gap on staff performance, using Aston Martin Lagonda as a case study. It begins with an introduction outlining the importance of equality and diversity in organizations, followed by a detailed project management plan (PMP) including cost, scope, time, quality, communication, risk, and resources. The research aims to determine the effect of the gender pay gap on staff, with objectives focusing on understanding equality, identifying advantages of diversity practices, and defining strategies for implementation. The report incorporates a literature review discussing the concepts of equality and diversity, their advantages, and strategies for execution. The methodology includes both primary and secondary research, employing qualitative and quantitative methods for data collection and analysis. The report presents data interpretation, recommendations, and a reflection on the research process, aiming to provide insights into the gender pay gap's impact and suggest strategies for improvement within the organization.

Unit 6 – Managing a
Successful Business
Project

Table of Contents
TOPIC:- “To determine the effect of Gender pay gap on the performance of staff members
working in an organisation.” A case study on Aston Martin Lagonda............................................4
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Aim and objectives................................................................................................................4
Research Aim: “To determine the effect of Gender pay gap on the performance of staff members
working in an organisation.” A case study on Aston Martin Lagonda............................................5
Literature Review.............................................................................................................................5
Concept of equality and diversity at workplace..........................................................................5
Advantages attain by implementing equality & diversity practices ...........................................6
Various strategies which help in executing equality & diversity at workplace.........................6
P2 Project management plan.......................................................................................................7
TASK 2..........................................................................................................................................10
P4 Quantitative and qualitative.................................................................................................10
TASK 3..........................................................................................................................................13
P5 Data Interpretation...............................................................................................................13
P6 Recommendations................................................................................................................21
TASK 4..........................................................................................................................................22
P7 Reflection.............................................................................................................................22

TOPIC:- “To determine the effect of Gender pay gap on the performance of
staff members working in an organisation.” A case study on Aston Martin
Lagonda.
INTRODUCTION
In each and every organisation, managers need to adopt practices related to equality and
diversity so that employees get equal opportunities and rights. By implementing such practices
within the organisation, individuals will feel motivated and encouraged which leads to produce
best quality products and services (Dahanayake, 2018). Along with this, in order to execute
equality as well as diversity practices, management team need to modify their strategies and
policies which assist them in accomplishing organizational goals and objectives within given
time period. In the present research, Aston Martin Lagonda is chosen as the base company. It is a
British multinational company which was established in the year 1913 and is a car manufacturing
company. Aim and objectives are developed by considering equality and diversity practices so
that researchers will conduct the whole research in an effective manner. Furthermore, it includes
description about Gantt chart, PMP and WBS which is used by investigator in order to complete
the whole research effectively. Along with this, different research methods adopted by researcher
to get positive outcomes and accomplishing the objective of research.
TASK 1
P1 Aim and objectives

Research Aim: “To determine the effect of Gender pay gap on the performance
of staff members working in an organisation.” A case study on Aston Martin
Lagonda.
Research Objectives:
 To know the basic concept of equality & diversity within the organization.
 To identify the advantages attain by implementing equality & diversity practices for
Aston Martin Lagonda. To define various policies and strategies which help in executing equality & diversity
within Aston Martin Lagonda .
Research Questions:
 What do you know about equality & diversity within the organization? .
 What are the advantages attain by implementing equality & diversity practices for Aston
Martin Lagonda?
 What are the various policies and strategies which help in executing equality & diversity
within Aston Martin Lagonda?
Literature Review
Concept of equality and diversity at workplace
According to their view point of Boehm and Dwertmann, (2015), equality & diversity at
the workplace is a very important concept which is very helpful in promotion of equal
opportunity for all the employees at the workplace. This is a tool which is used for
minimizing the discrimination practises which fare taking place in a organisation. This
concept of equality leads to a situation of satisfaction amongst employees which has a
positive impact on enhancement of efficiency of the whole workforce in every
organisation. Every individual posse a right as well as a obligation while they are working
in a particular organisation. It is necessary that in every single organisation there are equal
number of opportunities which are being provided to the staff members which leads to a
sense of equality among them. On the other hand diversity is also a very popular concept
nowadays which has a link with advancement of opportunities for all humans working in
organisation. This is also has a relation with equal rights for every single individual
working in the organisation.

Advantages attain by implementing equality & diversity practices
According to view of Erickson and et. Al (2014) equality and diversity is a concept which
is related with large number of benefits which is very helpful for smooth functioning of
various business functions of Aston Martin Lagonda. It is also said that Aston Martin
Lagonda equality & diversity has a very important role in retaining of the staff members
for a longer period of time. Major objective of this concept is that every individual who is
working n the organisation has been provided fair opportunities and they are treated
equally in all the circumstances. This is very helpful in keeping a satisfied and a happy
workforce who will have a better contribution in attainment of organisational objectives.
This also ensures that management team of every company makes sure that each individual
is being treated fairly and in equal manner. This means that there is no probability of any
kind of discrimination which can affect organisation based on gender, age, disability, caste,
creed or any other such type of basis which can have a negative impact on the productivity
level of any employee.
Various strategies which help in executing equality & diversity at workplace.
According to the views of (Ewoh, 2013), there are large number of strategies which help
in promotion of a culture of inclusiveness and diversity in every workplace. It is also analysed
that one important aspect is the cross cultural communication which plays necessary role in the
organisation. If the management of a company is aware with culture, background and is very
concern for all the employees who are working in their organisation then it will lead to a
situation which will create a positive working environment both for employer and employees.
This has a increase contribution towards achievement of laid objectives in every organisation.
Also, when the management of a organisation is ware with background of their employees then it
becomes very easy for them to satisfy their employees as, they will be able to easily asses
requirements and demands of their employees and then satisfy them accordingly. Overll
environment of organisation plays a very important part in order to enhance efficiency of all the
staff members.

P2 Project management plan
The planning of each and every activity or the blueprint of operations is referring as
project management plan (Equality Challenge Unit, 2017). It includes several strategies
which are going to implement in this report in order to effectively perform activities. It
consists of factors such as time, cost, risk, quality, resource, scope & communication as
well. These factors are described below:
 Cost: The amount which occurs in producing goods as well as services. Cost
includes such as maintenance, transportation, labour, warehouse, machinery and
many more. In this current research, there researcher require £50,000 in order to
implement and integrate activities related to research.
 S cope: An important factor that assist in gaining information about real scope. It is
basically analysis of future of a product in the market. In context to present
investigation, the scope for Aston Martin is wide. Implementing this research assist
company in expanding its operation and gain high market share.
 Time: The time taken to complete the activities related to research. The researcher
estimate the time of every activity and then carried out in an effective manner.
Planning of time estimation helps in attain objectives with in specified time frame.
In order to do current investigation, research worker needs around 5 months to
perform all the activities of research effectively. It helps in increasing productivity
and efficiency.
 Quality: An organisation survives in the market when it provide quality product to
its customers. Quality play an important role as sometimes customer may shift to
substitutes if good quality is not offered to them. In this present research, researcher
use proper information which is generated by various sites (Georgiadou, 2019). In
addition to this, researcher worker also used secondary data such as internet,
journals, newspaper, books and many more in order to collect information and
maintain quality.
 Communication: Communication is the process of exchanging ideas and thoughts
among the members of the organisation so that better understanding can be created
and developed. The flow of communication is vertical and horizontal is depending on
the type of research. Effective and proper communication is needed to perform the

activities related to research among the people. The researcher uses different medium
of communication like Email, video conferencing, smart phones, SMS, FAX and
many more.
 Risk: Risk can be of any type and can occur any time. it consist of time risk, cost
risk, and so on. The companies use various strategies to minimize the level of risk. In
this present investigation, there is risk of over utilization of resources which impacts
the overall performance and decline the confidence level of researcher.
 Resources: Resources such as entrepreneur, labour, land and capital plays an
important role while conducting research (Georgiadou, Gonzalez-Perez and Olivas-
Lujan, 2019). The profits of accompany is wholly depend on this resources. In order
to perform current research, the company require resources such as labour, capital,
land and many more. This assist in finishing the task effectively.
P3 Gantt chart and Work Break down Structure
Work Break down structure:
WBS is actually defined to be a method which is a helpful tool for researchers which can
divide a complex and very lengthy task and make it into small components so one can perform
them in a very effective manner as well as in a limited span of time. Also it will break all the task
in a very manageable activity which will provide a proper assistance of breaking down such
projects and assign it to different team members and through this one can accomplish their task
in the given time span.
Gantt chart:

Gantt chat is actually referring to a geographical presentation in which different types of
activities and several task which are usually known as visual presentation of the whole project is
present. it has provided several fundamental breaking down and many activities which are for a
limited period of time. Such crafts which are given below includes vertical and horizontal Axis
which are usually dependent upon the different pass in a proper project as well as it helps to
update the whole project as well as in properly implementing and completing it.

TASK 2
P4 Quantitative and qualitative
when search research is conducted an investigator has to usually adopt several methods
so they can property attend the objectives in a very effective (Gibson and Fernandez, 2018).
This also helps in providing the researcher in gathering information as well as data through
which the task will be performed in a proper time. Some of the major methods which are used by
the researchers are mentioned below briefly:

Primary research: this primary research is usually defined in a very in-depth analysis
where several researches an analyst collect of fresh and new data so that research can be done
in an effective manner. There are several sources which are used to collect such data which
includes taking question is, interviews observations, survey and several other methods. It is
usually seen that that most of them are very much time consuming and are also costly for
operating a very effective research.
Secondary research: in this method a proper researcher is gathered which is done by
collecting the past info it includes various sources which includes newspapers and magazines,
websites, journals and many more options. as it can be directly compared to the primary data and
secondary data uses less time and is also less costly.
in the research done presently investigators have to usually adopt both methods which are
primary as well as secondary to make the research effective.
Qualitative research: it is generally defined as a research which is done form market
methodology where several researches have to collect are known numerical data which is later
conducted to an effective manner report (Kirton and Greene, 2017). This data is basically
collected on the human behaviour in a particular situation but also includes having proper
observation and several group discussions in which questions are asked in a semi structured
manner.
Quantitative research: it is defined to be the most systematic way in which
mathematical and numerical as well as statistical data is collected. In such method there are
several ways at a sampling, online polls, surveys which are conducted online this is a qualitative
research which is belonging to many, close end question.
For, properly analysing in conducting such research and effective manner is used in
qualitative research so that effective results can be developed.
Questionnaire: It is used to take several views and thought procedures of a person so
that such research is conducted in a very effective manner plus in the present research 30
respondents are chosen by researcher. In the following respondents which are the
stakeholders of Aston Martin Lagonda.
Questionnaire
Q1) Are you aware with the concept of equality & diversity at the Frequency

workplace?
a) Yes 19
b) No 11
Q2) As per your opinion is diversity & equality plays very significant role
in order to attain goals and objectives of the company effectively?
Frequency
a) Agree 23
b) Disagree 7
Q3) Do you think implementing equality as well as diversity assist Aston
Martin Lagonda in accomplishing their business growth?
Frequency
a) Yes 10
b) No 20
Q4) According to your view point, what are the major benefits gained by
Aston Martin Lagonda by implementing equality & diversity within their
organisation?
Frequency
a) Quick accomplishment of objectives 5
b) Better working environment 15
c) High growth opportunities 10
Q5) Which one is the best and appropriate strategy for Aston Martin
Lagonda with the help of which they can effectively implement equality &
diversity at workplace?
Frequency
a) Increase participation of employees 6
b) Top to down approach 16
c) Effective leadership 8
Q6) Do you think, equality & diversity helps in improving the productivity
of staff members?
Frequency
a) Yes 20