This report examines the impact of the gender pay gap within Asda, aiming to identify its effects on employees and propose strategies for improvement. The project includes an introduction, aims and objectives, a project management plan, and a detailed research methodology employing qualitative research and an interpretivist approach. Data analysis, based on thematic analysis of employee feedback, reveals themes related to employee awareness of the gender pay gap, its impact on health, and challenges faced by the company. The conclusion recommends motivational messaging to mitigate mental health impacts, and the report suggests training to prevent gender-based discrimination. The report recommends strategies to build a more equitable and diverse workforce and includes references to supporting literature. The findings underscore the importance of addressing the gender pay gap to foster a positive and inclusive work environment at Asda.
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