Human Resource Management Analysis: Genentech and Zappos Case Study

This report provides an analysis of the human resource management (HRM) practices employed by Genentech and Zappos, focusing on how these companies attract and retain employees. The report begins by highlighting the importance of employee benefits in a competitive job market, where companies must strive to create a respectful and valued workplace. It discusses how HRM contributes to employee willingness, candidate attraction, and retention. The report then examines the specific benefits offered by Genentech and Zappos, emphasizing how these initiatives boost employee morale, motivation, and loyalty, leading to increased performance and reduced turnover. The analysis extends to the potential for other companies to adopt similar incentive programs, considering the need for careful resource allocation and the influence of factors such as workforce demographics and financial conditions. The report concludes by synthesizing the key findings and offering insights into the strategic importance of effective HRM in fostering a positive and productive work environment.

Running head: HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
Name of the Student:
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Author Note:

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Question 1:
For both the companies, Genentech and Zappos employee benefit has formed an
important part of the human resource management. It is important to note that the market
competitors of both these companies are constantly trying to attract and hire the employees that
are best. Genentech and Zappos do these by creating a workplace where the employees will be
treated equally with respect and valued as well. Companies have now understood that the
employees that are happy are more than a willing to stay with the company for a longer time
period (Tangthong, Trimetsoontorn and Rojniruntikul 2014). Thus, HRM acts as a force that
drives in building the willingness among the employees, attracting the proper candidates and
increasing the employee retention. The benefits can be used as a strategic section that helps in
enhancing the productivity, morale, effectiveness and achievement of the goals (Shaw, Park and
Kim 2013). While searching and applying for a job has now become easier due to the internet
and it has helped the companies to research for the company as well (Ko and Hur 2014).
Question 2:
Zappos and Genentech offers the employees with the benefits that acts to retain and
attract the employees. It is important to mention that if the employees are provided with values
and meaning then it leads to increased morale of the employees. Due to high morale, the
employee stays motivated and this on the longer period helps in enhancing the performance of
the employees and make them feel secured when working in these organizations (Bullock,
Stritch and Rainey 2015). This leads to a reduced turnover rates and the employees remains
satisfied. The desired behaviour in the organization are rewarded and the employees that want to
gain the freedom is provoked by the satisfaction (Singh and Jain 2013). This on the other hand
motivates the employees and increases their loyalty and morale. Incentives also work as a

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motivation for the employees and organization returns the benefits that they have received from
the hardworking employees. this inspires the employees to do more and increase their
performance for the company (Muogbo 2013).
Question 3
The incentives that are offered by the Zappos and Genentech might be considered by the
other companies as excessive. While it is important to note that the if the organizations have the
utmost respect for the employees and have the requisite amount of resources then it can be used
as an incentive benefit for the employees. The organization need a total control on to the
employees so that greater income can be generated and the best of the employees can also be
incentivised (Bennett and Levinthal 2017). However, it is important to note that the it will risky
affair to facilitate compensation to the employees without prioritising the problems that require
urgent attention. The several other factors that require to be considered because to provide
incentive benefits to the employees, the factors the influence the benefit components like the
workforce demographics, culture and financial condition of the company also requires attention
(Rehman and Ali 2013).

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Reference
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Muogbo, U.S., 2013. The impact of employee motivation on organisational performance (a study
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