Case Study: Strategic HR and Employee Engagement at General Motors

This case study examines General Motors' challenges related to employee engagement, training, and reward systems. It highlights key areas for improvement, including communication, employee well-being, and recognition. The report recommends strategies for effective communication, fostering employee well-being, and implementing robust reward systems to boost morale and productivity. It emphasizes the importance of managing human resources effectively by focusing on teamwork and providing regular rewards. The analysis underscores the need for General Motors to adopt an agile organizational culture to address business issues and opportunities, ultimately enhancing employee engagement and organizational performance. Desklib provides access to similar case studies and solved assignments for students.

Case study
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Executive Summary
This report is based on the General motors’ company. They face some issues while
changing the rules and policies in company. Industry faces issues in related to the technology,
employee engagement and other as well. There are some areas are covered such as key areas to
focus and some recommendations to overcome from those. There are some theories and concepts
are explained to manage the issues and some suitable recommendations. This report also covered
the straight, benefits skills and personality traits for business.
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Table of Contents
Executive Summary ........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Key area of focus........................................................................................................................5
Recommendations ......................................................................................................................7
Theories that support recommendations.....................................................................................9
Strength ....................................................................................................................................10
Benefits.....................................................................................................................................11
Skills..........................................................................................................................................12
Personality traits........................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16
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INTRODUCTION
Applied psychology is the take a look at and cap potential to remedy troubles inside
human conduct which includes fitness issues, administrative centre issues, or education. There
are numerous forte regions inside carried out psychology which includes scientific psychology,
counselling services, medicinal psychology, and forensic psychology. Business psychology
(additionally called organizational psychology) is an carried out technological know-how that
makes use of a focal point on human conduct to assess how an agency and its personnel can put
into effect techniques to growth engagement and pressure profits. Psychology is important to the
administrative centre. It enables managers in any respect tiers of groups select, support,
encourage and teach personnel. It additionally enables groups layout products, construct higher
workspaces and foster wholesome conduct. Applied psychology is important as it permits us to
make located records usable, with any luck enhancing people's lives within side the process.
This report is primarily based totally on "case study of General auto mobiles
organization", that is an American multinational business enterprise based in Detroit, Michigan
that designs, manufactures, markets, and distributes motors and car parts, and sells monetary
services, with worldwide headquarters in Detroit's Renaissance Center. It became based with the
aid of using William C. Durant on September 16, 1908, as a retaining organization, and the
prevailing entity became mounted in 2009 after its restructuring (Chadee and Kostić, 2021). The
organization is the biggest American vehicle producer and one of the world's biggest vehicle
manufacturers. At its peak, GM had a 50% marketplace percentage within side the United States
and became the world's biggest automaker from 1931 thru 2007. As of 2020, General Motors is
ranked wide variety 18 at the Fortune 500 scores of the biggest United States businesses with the
aid of using overall revenue. General Motors manufactures motors in numerous countries; its
four middle vehicle manufacturers are Chevrolet, Buick, GMC, and Cadillac. It additionally both
owns and holds a large stake in overseas manufacturers which includes Wuling, Baojun, and
Jiefang. Annual international income quantity reached a milestone of 10 million motors in 2016.
The below report includes the Key area of focus, Recommendations , Theories that support,
recommendations, Strength, Benefits, Skills, Personality traits and conclusion based on all areas.
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MAIN BODY
Key area of focus
Employee’s engagement, It is the term in that personnel sense obsessed with their jobs,
are dedicated to the organization, and maintain their dealing with their subordinates. Employee
engagement is going past activities, games, and events. Employee engagement maintain the
performance of the workers. Engaging personnel is crucial for preserving wanted workers and it
is a crucial term of the worker who are not engaged personnel that are much more likely to
depart their jobs. According to Forbes, personnel who're engaged of their dealing are much more
likely to be influenced and continue to be dedicated to their employer. By this GM company can
increase their productivity and maintaining morale according to the changed rules and policies.
Training and development, It refers to educational activities in an organisation created
to manage the understanding and talents of personnel at the same time as imparting facts and
preparation on the way to higher carry out precise tasks. Training lets in personnel to gather new
talents, sharpen current ones, carry out higher terms, boom productiveness and be higher leaders.
Since an organisation is the sum overall of what personnel obtain individually, agencies need to
do the whole thing of their energy to make sure that personnel carry out at their peak. At the time
of the business worker that enables to adapt the workers in their business. By recruiting
personnel on contemporary talents, that may boost up productiveness by way of means of
fundamental mistakes (Ilyukhin, 2021). This also can exist new terms into vintage task. On the
other hand, it covers the basic and fundamental term of contemporary personnel that is much less
high priced than hiring new ones. Through this GM company can provide training as per to the
new policies so that they can increase the rate of productivity.
Reward concept, Reward is termed as the economic and non-economic reimbursement or
general remuneration that are paid to a worker for managing their terms and dealings in the
business. Reward control is the implementation of techniques or guidelines to assist each person
with in the company, in a truthful an effective way. When they help their personnel for proper
management of the creation, they sense valued and extra motivated, that could universal improve
the productiveness and achievement of business. Through this employees stay motivated all the
time for better working in the business.
Reward strategy, It includes designing and enforcing and following the regulations and
practices the will help their organisation's objectives, maintaining inspired and powerful
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workforce. Often an organisation's pay and help to form the shape that has advanced with none
other general goal, every so often permitting bias and unequal pay troubles to hold them. When it
involves a success employer-worker relations, benefits, perks, and rewards are getting as critical
as pay. When GM company assist their personnel for effective work, they sense valued and
greater inspired. that could general improve the productiveness and fulfilment of business
Managing human resource, It refers to the features in which the supervisor who plays
relative to the organization's personnel. Managing Human Resources also can check with the act
of imparting the control moves the personnel of the Human Resource Department. HR control
allows the distance among personnel' overall performance and the organisation's strategic
objectives. Human useful resource operations make a contribution to the achievement of an
organisation. Hence, human useful resource control has emerged as a famous route of study.
Through this GM company can manage all the employees in better manner. Productivity is the
rate at which a worker, a enterprise or produces goods, and the quantity that are produced, as
compared with how it takes lot of time, work or money that are wanted to supply them. For a
strong productiveness plan to developing, corporations that have to be that specialize in carrying
out destiny desires with techniques that boom personnel' basic productiveness. HR could make
personnel happier and extra effective through supplying nice education and fun work
environments that assist hold talent. Some of the approaches to enhance productiveness
encompass running at the values inside their enterprise inclusive of credibility, integrity,
efficiency, and leadership. Another aspect that an HR supervisor like company may do is to
create a surroundings wherein all people can work well. The number one position of HRM is to
supervise vital regions inclusive of staffing and recruiting, defining worker roles and
reimbursement and benefits. With an HRM software in impact at their business, industry may
cognizance on growing productiveness and making sure their personnel have the whole lot they
want to achieve their roles.
General Motors Company has an organizational culture of agility. This kind of
organizational culture focuses on speed in addressing issues, problems and opportunities in the
business. For example, the corporate culture enables GM to develop its competitive advantage on
the basis of rapid innovation and positive relations with stakeholders, whose interests determine
the initiatives and programs in General Motors’ corporate social responsibility strategy.
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Recommendations
Make effective communication: Employers who make investments, time and energy into
turning in clean traces of communication will smoothly build and then consider personnel, main
to will increase in productivity, output and morale in general. When communication is effective,
it leaves all events worried glad and feeling accomplished. By handing over messages clearly,
there's no room for false impression or alteration of messages, which decreases the ability for
conflict. Part of getting appropriate communication knows a “shared meaning.” This refers back
to the actual records being understood through every celebration worried, the use of phrases that
suggest the equal to everyone, particularly while it is industry-particular terminology.
Developing the cap potential to apprehend and use non-verbal communication can assist people
connect to others, explicit what worker genuinely suggest, navigate difficult situations, and
construct higher relationships at domestic and work.
Fostering worker well-being is ideal for human beings and the organisation. Promoting
well-being can assist save you pressure and create tremendous running environments wherein
people and corporations can thrive (Khan and Gul, 2021). Good fitness and well-being may be a
middle enabler of worker engagement and organisational performance. Fostering employee well-
being is right for humans and the organisation. Promoting well-being can assist save you strain
and create wonderful operating environments wherein people and enterprises can thrive. Good
fitness and well-being may be a middle enabler of worker engagement and organisational
performance. to control nicely being company can inspire workout and ordinary social activities
to enhance workforce fitness, group paintings and intellectual well-being, consisting of
lunchtime taking walks golf equipment or 'Lunch and Learn'. plan similarly improvements,
decorate morale and growth productivity.
When empowering any other person, business enterprise affect that person, however now
no longer simply them. business enterprise are impacting the arena and, ultimately, themselves.
The final results of any challenge is usually stepped forward through the lives and mind-set of
folks who business enterprise lead. Empowering others isn't always only a phrase, it's far a way.
Recognition facilitates personnel see that their business enterprise values them and their
contributions to the achievement in their group and the business enterprise overall. This is
mainly key while businesses develop or change. It facilitates personnel construct a experience of
protection of their fee to the business enterprise, motivating them to keep fantastic work. General
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Motors can supply appropriate tools that are useable. Recognition allows personnel see that their
enterprise values them and their contributions to the achievement in their group and the
enterprise overall. This is in particular key whilst companies develop or change. It allows
personnel construct a feel of protection of their cost to the enterprise, motivating them to retain
first rate work.
General Motors can provide paid training, When weaknesses and shortcomings are
identified, then personnel are required to be trained. Hence it is critical to manage as because it
amplifies talents and enables the workforce to benefit new talents. It has emerge as critical for
corporations to awareness on schooling wishes for individuals.
There are some more recommendations which are important for GM company,
 To provide rewards company should observe employees work and their hard work.
 Company should involve employees also in reward system.
 General Motors should provide rewards as per performance and output.
 Review the commercial enterprise approach, and apprehend how goals may be met
through praise.
 Review the modern praise offering, thinking about how every detail helps the commercial
enterprise approach.
 Formulate the brand new approach, considering that every detail covered within side the
approaches have to have a purpose. Brand Strategy sums up why their enterprise exists
past making money. It defines what it's far that makes their logo what it's far, what units
it other than the opposition and the way you need their clients to understand it.
 Focus on managing human resource by providing rewards on regular basis for better
motivation and focus on team work. Having a good reward system facilitates maintain
force happy, undeviating to the company, and keen to transport up the sections. Rewards,
like public reputation and further pay, encourage personnel to paintings harder. Reward
control is crucial for the subsequent reasons that builds loyalty and honesty.
Compensation machine is a crucial component of HRM as a well-designed reward
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machine continually leads closer to the company's productiveness and personnel
satisfaction.
 This is in reality facilitates enhance company's overall performance and maintain
personnel influenced at paintings. The reward is an incentive plan to enhance the
acceptable conduct of employees or employers and in go back for his or her carrier to the
organization. The number one goal of groups in giving rewards is to attract, preserve and
keep efficient, excessive appearing and influenced personnel.
Theories that support recommendations
Engagement theory: This is a framework for technology-based totally definitely training
and gaining knowledge for General Motors is important underlying idea is that students ought to
be meaningfully engaged in gaining knowledge of sports activities via interaction with others
and worthwhile tasks. The underlying basis of the engagement theory is that students want to be
meaningfully involved in their gaining knowledge of via interactive and worthwhile tasks.
Although the usage of technology is not imperative, it's far positioned that technology can
promote engagement that is hard to obtain otherwise. In GM company, Employees who're
engaged at paintings are much more likely to be effective on a constant basis
Leadership theory: These are the motives of methods and why positive humans come to
be leaders. General Motors focus on the trends and behaviours that humans can adopt to increase
their control capabilities. Some of the top trends that leaders say are critical to specific control
include: Strong ethics and immoderate moral standards. it gadgets a easy vision and
communicates correctly to colleagues (Kwiatkowski and Jackson, 2021). The easy vision gives
them a better knowledge of organisational path and makes them understand their roles and
duties. To increase productivity as per to the new policies GM company can adopt
Transformational leadership. It is described as a management method that reasons extrude in
people and social systems. In its perfect form, it creates precious and nice extrude within side the
fans with the cease intention of growing work into leaders. Transformational management
facilitates rework individuals of a set into people who go beyond past self-actualization and their
personal self-pursuits for the sake of the institution or organization. Along with this consists of
character ethical development. By empowering personnel to take possession over their work,
demonstrating trust, honestly defining expectations, actively being attentive to ideas, providing
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suitable recognition, encouraging creativity, and connecting people's work to a more purpose,
transformational leaders can raise morale, enhance the first-class of work,
Total reward model: A general rewards approach is a device achieved through a
General Motors that offers monetary, beneficial and developmental rewards to employees who
benefit specific employer goals. The approach combines compensation and benefits with non-
public boom opportunities indoors a prompted artwork environment. It is a device achieved
through a employer that offers monetary, beneficial and developmental rewards to employees
who benefit specific General Motors goals. The approach combines compensation and benefits
with non-public boom opportunities indoors a prompted artwork environment.
Organizational Life cycle Theory: The organizational lifestyles cycle is the life cycle
of an business enterprise from its creation to its termination. It moreover refers to the predicted
series of upgrades professional through manner of approach of a General Motors, in choice to a
randomized incidence of events. The know-how that the manipulate income after studying the
theories of the organizational life cycle help them to prioritise the problems and kind them out. It
moreover lets in the systems to evolve and reap the following diploma gracefully.
Strategic Contingency Theory: A Contingency is a need for brilliant duties of a subunit
in a business enterprise on which duties of various subunits create an effect. As in keeping with
the Strategic contingency theory, a frontrunner becomes a number one part of an business
enterprise due to people’s specific talents to solve issues or problems which others aren't capable
of solve.
Strength
General Motors have skilled manpower, Skilled human resource or manpower: Skilled
manpower refers to the individual that is trained, well-educated, energetic, experienced,
dedicated to their subject and is able to doing any unique paintings in a balanced manner and
efficiently. Teachers, doctors, engineers etc. are a number of the examples of professional
manpower. Skilled manpower is crucial to perform numerous improvement activities. To
perform numerous improvement works can be tough within side the absence of professional
manpower. They additionally play critical manner for the systematic usage of the herbal assets
and assist to preserve them as well.
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They are work are per facts in GM company so that they get more practical results and
favourable also. In changing policies facts are most important to understand to increase the
productivity of business.
General Motors focus on hire best talent and provide training as per requirements, Rather
than simply hiring a person that may do the identical task that the final worker did, employers
must search for talented, smarter applicants that may do a higher task and do it greater
effectively. This approach of spotting expertise and assimilating it into an organisation will make
sure a organization is continually improving. Recruiting top expertise is crucial to the
achievement of any commercial enterprise, as personnel are a key supply of aggressive
advantage (Parsonson, .ed., 2021). With the proper crew in place, you may increase
productiveness throughout their organisation and offer the pinnacle-notch customer support had
to pressure profitability. Hiring the proper personnel in their commercial enterprise is critical
irrespective of what form of work company are in. Having great personnel will assist their
organization run and grow. However, it could be a frightening undertaking to recruit and hold
pinnacle expertise. Reviewing resumes and surfing profiles is most effective a part of the task.
For GM company, The advantages of training may be summed up as: Improves morale
of personnel- Training allows the worker to get process protection and process satisfaction. ...
Increased productiveness- Training improves performance and productiveness of personnel. Well
skilled personnel display each amount and great performance. Training is essential as it
represents an awesome possibility for personnel to develop their know-how base and enhance
their process abilities to end up greater powerful within side the workplace. Despite the price of
training for personnel, the go back on funding is giant if it's far consistent.
Benefits
 Wellbeing in GM company, As an employer, employee health and wellness does greater
than simply making them glad at work. It's established that selling fitness at work could
make an worker greater productive, too. Happier and more healthy personnel are proven
to frequently outperform folks that are in businesses which do now no longer sell health
and wellness.
 Goals are more achievable, Goals are powerful—they could consciousness interest on
reaching perfect outcomes. In commercial enterprise, one perfect final results might be
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profitability. Whether commercial enterprise dreams are to set business enterprise route
or offer motivation, they need to be specific, measurable, achievable, and timely. Setting
dreams offers business enterprise long-time period imaginative and prescient and short-
time period motivation. It focuses their acquisition of knowledge, and enables business
enterprise to arrange some time and their assets in order that business enterprise could
make the maximum in their commercial enterprise life.
 Higher level of happiness and self esteem, Being confident within side the place of job
permits you to be situational proactive, assertive and focused. They recognize self
assurance is a end result of taking motion and now no longer being afraid to set their bar
higher. They have a robust feel of self and that they recognize self assurance permits
them to steer powerfully. When employees are satisfied, they sense invested withinside
the organisation's dreams and are greater pressured to work. Happiness will increase
productiveness as it results in better engagement so satisfied personnel also are greater
present. All those elements come collectively to convey firms multiplied productiveness
and profitability. Happy personnel live of their process 4 instances longer than sad
personnel; Happy personnel are 12% greater productive; Happy personnel devote two
times as a lot time to their tasks; Happy personnel have 65% greater electricity than sad
personnel.
 Better employee’s engagement, When staff are engaged, they're much more likely to
make investments within side the paintings they do which results in a better exceptional
of labor produced. By making an investment in worker engagement, their agency may be
capable of growth productivities, exceptional, and hold top talent. Employee engagement
is a place of work technique ensuing within side the proper situations for all contributors
of an corporation to provide in their nice every day, devoted to their corporation's dreams
and values, influenced to make a contribution to organisational success, with an stronger
feel in their personal well-being.
Skills
 Knowledge and skills enhance and develop more, In GM company Improved
workforce productivity, due to the fact personnel are capable of gain from colleagues'
understanding and information to discover the exceptional manner to get matters done.
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They'll additionally experience extra liked in a commercial enterprise wherein their
thoughts are listened to. Increased commercial enterprise efficiency, through making
higher use of in-residence information. Knowledge is each the theoretical and the
sensible information, statistics or ability which company gather via enjoy or via learning.
Our understanding will increase as company benefit extra enjoy.
 Communication or interaction skills enhance in GM Company because
Communication allows personnel find out about new opportunities, manage work, and in
the long run keep and domesticate crucial connections. But it additionally allows inside a
business; with personnel, customers, and shareholders; and in definitely each different
issue of business.
 Better developing of knowledge and skills in GM industry for new policies and rules so
that company can achieve their targets.
Personality traits
OCEAN: According to the OCEAN Model, there are most effective five foremost
additives of personality. These five additives are Openness, Consciousness, Extraversion,
Agreeableness and Neuroticism. As General Motors, may understand, OCEAN is the acronym of
the five foremost trends within side the model. Ocean models are numerical models with a focal
point at the residences of oceans and their circulation. Ocean models play a huge position in
assisting our know-how of the ocean's affect on climate and climate.
Openness, This is the primary and the maximum essential trait within side the OCEAN
version of role assessment. Insight and creativeness are a number of the main traits of this trait.
Conscientiousness, If company excessive in this extraordinarily essential persona trait,
company truly a goal-orientated person. Company have awesome pulse manage with maximum
tiers of thoughtfulness. Similarly, mindfulness to information and awesome organizational
talents are most important traits of notably conscientious humans.
Extraversion, If someone is emotionally expressive and loves to assert his thoughts on
others, he takes place to be an extravert or extrovert. Such humans additionally have a tendency
to be very talkative and typically social and excitable (Reindl, Lang and Runge, 2021). Being in
social conditions offers them greater electricity and braveness to head approximately their
business.
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Agreeableness, Agreeable staff are a number of the fine humans company will ever
meet. They are affectionate, kind, complete of empathy for others and extraordinarily trustable.
They are very helpful, beneficent and considerate.
Neuroticism is the ultimate and but any other essential trait of the Big Five Personality
Traits Model. Some of the essential traits of neuroticism are emotional instability, sulkiness and
unhappiness.
Evaluation
This model helps to GM company in adopting new rules and policies in easy manner and
maintain the morale. Through this company can focus on increasing the productivity in right
manner. The General motors is involved in maintaining an agile workforce. This provides
facilitation and increases the ability to rapidly innovate for stronger competitive advantage.
Considering the significance of human resources in business improvement, the company’s
corporate culture is among the main determinants of success in such endeavor. With a major
position in the global automotive industry, General Motors is involved in maintaining an
optimisation by managing organisational culture. General Motors Company’s organizational
culture instills responsibility and accountability among employees. This cultural characteristic
helps minimize and mitigate problems in the company. For example, responsibility motivates
GM workers to take necessary action to address problems they encounter on the job. On the
other hand, accountability links outcomes and consequences to General Motors’ human
resources, thereby facilitating problem-solving processes. Moreover, this feature of General
Motors’ corporate culture extends to accountability of managers regarding the effects of the
automotive business on its stakeholders. There is need to manage the organisational activities for
developing a good business management. It is also analysed that there is requirement to develop
a positive culture for employees so that they can work in a better manner.
CONCLUSION
It is concluded the above report which is based on a Case study. There are different areas
are covered as per case study and some recommendations so that company can increase their
productivity and maintain the morale of the industry for better growth of business. Company
must focus on adopting new techniques to engage the employees, so that they can perform well
and contribute their affords in business growth. In this training and development also have huge
role to provide comfort zone to employees to understand and learn the things.
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