General Motors (GM) CSR Strategies and Stakeholder Analysis

This report delves into the Corporate Social Responsibility (CSR) strategies employed by General Motors (GM). It examines GM's commitment to sustainability and its implementation of CSR policies, focusing on the impact on various stakeholders. The report utilizes Archie Carroll’s theory to analyze GM's approach to CSR within the global automotive industry. The analysis identifies key stakeholders, including investors, suppliers, communities, customers, and employees, and explores how GM's CSR policies affect their interests. For investors, the report highlights GM's focus on growth and profitability. It also examines how GM manages relationships with suppliers, ensuring quality and mutually beneficial outcomes. The report further explores GM's engagement with communities and its impact on brand image. Customer satisfaction and employee welfare are also key focus areas, with the report analyzing how GM aligns its CSR initiatives with customer demands and employee needs to foster a positive work environment and ensure product quality. References include scholarly articles and reports that support the analysis of GM's CSR practices.

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CSR strategies of GM
Development of an organisation in sustainable manner represents that a company
understand the importance of sustainability and it reflects in their commitment and
application of the Corporate Social Responsibilities policies. This report aims to discuss the
CSR policies implemented and practiced by an organisation, and to identify the manner CSR
policies are affecting the various stakeholders associated to the organisation. Organisation
selected for this research and analysis id GM Motors, motor vehicles an automobile company
(Chan, Watson, & Woodliff, 2014).
General Motors Company (GM)
GM focuses on Archie Carroll’s theory to plan and implement a corporate social
responsibility strategy, to sustenance corporate development goals in the international
motorized industry. Based on the stakeholder’s interest Its CSR policies support the common
influence of business and stakeholders, which includes individuals as well as groups having
interests in the operations, functions or its outputs (Aggarwal & Kadyan, 2014).
GM is a global operating organisation that operate the manufacturing, servicing,
development selling of the automotive at international level, hence it have a large number of
stakeholders having numerous kind of interests in the supplying material, production,
development and output of the sales (Gaurangkumar, 2015). To analyse the impact of CSR
policies adopted by GM in the organisation this report will describe its stakeholders and the
impact of its CSR policies over them.
1. Investors and share holders
2. Suppliers
3. Communities
4. Customers
5. Employees

CSR strategies of GM
Investors
Investors play a very significant role by managing the flow of the fund in the GM; they
manage their interest by investing their capital and raise the business value of the GM.
Investors are interested in growth and profit of the organisation (Kaur & Sharma, 2018).
General Motors also uses generic strategies and intensive growth in its CSR policies that
focuses to satisfy the interest of the investors. General motors invest its activities in manner
that this will return the investors in a profitable gaining; it also aims to attain its corporate
citizenship in the global environment. It manages the global operations of the large economic
scale production and distribution in the manner that will return the satisfactory outcomes to
the investors.
Suppliers
Suppliers in the General Motors acquire a position that manages the supply of the
essential and required materials and sources; General Motors has a large number of the
suppliers in the market. hence its suppliers hold low bargaining powers that affects their
interest to keep making the quality material to the organisation. General Motors understand
the importance of the quality material and sources hence it manages and focuses its CSR
policies to grew the maximum number of the quality product suppliers by returning them
profitable return from its growth and productivity (Daim & Faili, 2019).
Communities
A community is not a particular group but it includes a large number of the numerous
groups having interest in the positive and beneficial effects of the business over the market.
These stakeholders are worth to the General Motors as their positive response to the services
and products of the GM affects the functions positively and the negative perceptions of the

CSR strategies of GM
community affects the brand image and corporate citizenship image of the company in the
market and its customers (Meyer, 2017). If GM invest its interest for the development of
society, education and follow the effective serving to the needy and weaker section of the
society it represents its responsible image in the market and affect it positively, hence GM
focuses to include major development goals linked to community development to accomplish
its CSR policies.
Customers
The group of the customers is very significant for the General Motors, it has direct
interest in the products and services provided by them. A customer invests monetary and
personality interest in an organisation, a satisfied customer is valuable for the company.
Hence, CSR policies in the GM are based on the customer’s perception, and requirements. It
manages the product’s design, quality, and pricings strategies according to the customers’
demands; it manages to effective supply of the products that give the successful outcome to
the customers.
Employees
These are the most important and significant person obtain a very important position
in the CSR policies of the GM. GM put the employees on the first priority, and it manages the
operation and function of the organisational culture in its CSR policies that provide a suitable
and effective working environment to the employees. It manages to return all the mandatory
and voluntary benefits to manage their relation strong because satisfied employees put their
efforts to manage the quality production for the organisation and they plan growth strategies
because their growth directly depends over the success of GM.

CSR strategies of GM
References
Aggarwal, P., & Kadyan, A. (2014). Greenwashing: The darker side of CSR. Indian Journal
of Applied Research, 61-66.
Chan, M. C., Watson, J., & Woodliff, D. (2014). Corporate governance quality and CSR
disclosures. Journal of Business Ethics, 59-73.
Daim, T. U., & Faili, Z. (2019). Value Roadmap Development for Automotive Industry.
Industry 4.0 Value Roadmap, 29-53.
Gaurangkumar, B. C. (2015). Cost benefit analysis of corporate social responsibility (CSR).
Advances In Management, 7.
Kaur, A., & Sharma, P. C. (2018). Sustainability as a strategy incorporated in decision-
making at supply chain management case study of General Motors. International
Journal of Sustainable Strategic Management, 56-72.
Meyer, P. (2017, June 2). General Motors’ Corporate Social Responsibility Strategy &
Stakeholders. Retrieved April 08, 2020, from Panmore Institute:
http://panmore.com/general-motors-corporate-social-responsibility-strategy-
stakeholders