This report provides a comprehensive analysis of General Motors (GM) through the lens of management economics. It begins with an introduction to management economics, highlighting its role in strategic decision-making within businesses, and then focuses on GM as a case study within the automotive industry. The report examines GM's primary product and services, followed by an in-depth analysis of demand and market equilibrium, considering factors such as substitute prices, consumer preferences, market perceptions, and demographic influences. The report uses GM's sales data to support its analysis. The report then delves into the factors that influence the price elasticity of demand for GM's products, discussing how the company adapts to challenges and maintains its market position through product innovation, technological advancements, and strategic restructuring. The analysis incorporates financial data and market trends to illustrate the application of economic principles in a real-world business context.