This case study provides a comprehensive analysis of General Motors' (GM) sustainability marketing and management practices. It begins with an overview of GM's background, including its market position and the evolution of its sustainability strategies, particularly after the Chevy Cobalt incident. The study identifies key sustainable marketing and management principles, such as reducing waste, stakeholder engagement, and corporate social responsibility. It then examines how GM applies sustainability theory, including the four capital theory, in its operations, highlighting its efforts to reduce carbon emissions, improve safety, and collaborate on environmental initiatives. The analysis assesses GM's progress, emphasizing its economic, social, and environmental contributions, including workforce diversity and community engagement. The case study concludes that GM has successfully integrated sustainability into its business objectives, contributing to its market success. References to academic literature are included to support the analysis.
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