Marketing Report: Alpha Generation, Stakeholders, Environmental Forces

This report provides an analysis of Generation Alpha and its influence on the marketing landscape. It begins by identifying the key issue presented in a marketing article, which is the underestimation of the Alpha generation's influence on purchasing decisions due to their active presence on soci...Read More

Clients and Markets
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CONTENTS
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
Q1 Key issue illustrated in article?..............................................................................................3
Q2 Who are important stakeholder?............................................................................................3
Q3 Marketing environmental forces affecting situation?............................................................3
Q4 Possible recommendation to situation discussed in article?..................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
Marketing is considered as the key of any business which help them in maintain a
relation as well as link with the customers. It is being believed that whether the marketer are
ready or not a new generation of customers get emerged with exponential spending power. The
current report is based on article which is published with the marketing mag which present
article about business and marketing. This contain a discussion about Alpha generation.
Q1 Key issue illustrated in article?
Ans: This article is about the Generation Alpha where a major issue iof marketing is discussed
which shows that the marketers do not value the generation from the consumer point of view
until they reach in their teenage. But the study shows that the alpha generation is more active
over social media platform and due to which their choices are higher and also brings a huge
influence over the culture. As per the study suggested by US four out of five alpha generation
kids have a significant influence over the family purchases.
Q2 Who are important stakeholder?
The most important stakeholder for this article is the brands that are operating within clothing
and also the marketing agencies who support such brands in forming up their advertisement and
other promotion practices. These are important stakeholders as with the help of this information
the brands would be able to improve their market performance by also considering alpha
generation a focus market for getting a better performance and enhancing their profitability. On
other side by grabbing the attention of marketing agencies it would be easier to develop better
marketing strategies that bring up maximum outcome.
Q3 Marketing environmental forces affecting situation?
Ans, The environmental forces brings up a huge influence over the customers demand and
manner in which they perform. Within current new article it is found that social factor and
technological factor has a most influence over alpha generation which is creating this issue and
demand for a change. As with the advancement of technology the Alpha generation become
more addicted to the social media platform where they highly get influence in term of fashion
from their ideal fashion icon. On the other side the social factor also has a great influence over
alpha generation. This is so because the alpha generation are now getting more curious about
exploring the world determining the trends and choice among people which also influence their
choice and perception toward products.
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Q4 Possible recommendation to situation discussed in article?
Ans As per this situation it is recommended that the brands that are also dealing within offering
the products to alpha generation must try to remain more particular with their choice and
perception in order to sustain in marketplace. Other than this they must also focuses toward
performing market survey and assessing the data online about current trend which is appreciating
by the alpha generation to remain customer preference.
CONCLUSION
From eth above mentioned information it can be said that for the success of a business
targeting the right market with right strategy is very much essential. Avoidance of this factor
may affect the overall performance of brand as within digital age people easily get influence by
other in term of their product choice.
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REFERENCES
Online
Generation Alpha are under 10 and already buying your products. 2020. [Online] Available
through:< https://www.marketingmag.com.au/hubs-c/opinion-generation-alpha-are-
under-10-and-already-buying-your-products/>.
Appendix
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