Analysis of Gen Z Impact on Identity-Based Marketing Trends

This report examines the influence of Generation Z on contemporary marketing strategies. It analyzes how Gen Z, born between 1995 and 2010, has become a significant influencer in shaping consumer trends, particularly in the digital age. The report delves into the importance of identity-based marketing, the shift towards online shopping, and the impact of touch on consumer decisions. It highlights the significance of global connectivity and changing consumer behaviors, emphasizing the need for businesses to adapt their approaches to resonate with this generation's values and preferences. Furthermore, the report discusses the role of socio-economics and the importance of understanding Gen Z's consumption patterns. The report also considers how the need for touch influences shopping decisions, both online and offline. Overall, the report provides a comprehensive overview of Gen Z's impact on marketing and consumer behavior, offering insights into how businesses can effectively engage with this influential demographic.

Blog 2= Generation Z and identity- based
marketing- are we coming to the end of
am era.

Table of Contents
MAIN BODY ..................................................................................................................................3
The control in hand of Gen Z................................................................................................3
Consumer trends connection's of globalize soar taste............................................................3
Research done on the socio-economics class........................................................................4
The impacts of young influence on different brands ............................................................4
REFERENCES................................................................................................................................6

BLOG=2 Generation Z and identity- based marketing- are we coming to the end of am
era.
The control in hand of Gen Z
The young generation has been playing an important role in formation of marketing
different way. The existence of new generation in turning out to be degree of influencer who
are mainly born between 1995 to 2010. They are the one who is considered to be maturely level
of digital natives. These are considered to the earliest youth who are first exposed the internet
along with proper developing of social networking sites with the implementation of mobile
systemic in more perfect manner (Dimock, 2019). This generation have created a level of hyper
cognitive generation which is considered to be more level of conformability with collections of
mainly level of high cross referencing. This have the consideration of generation which is more
level of comfortableness of arranging informativeness for different sources with integrations of
virtual reality and with offline experiences in more perfect manner.
Consumer trends connection's of globalize soar taste.
The globalises connectivity soars which have the generational level of shifts which
should be coming to come in order to more important insetting behaviour tan the socio
economics difference. Young people have become a potential influence on people of all ages
and incomes, as well as on the way those people consume and relate to brands. As per the
research it in more level of specializing the level of consumer trends in to conductances s more
level of survey which with regard to have proper investigations the behaviourist terms if new
generation along with analysis the consumption pattern behaviourist in Brazil.
Research done on the socio-economics class

As per the research the there is more level of qualitative insights abort the gen Z which
have the important in targeting the 3 cities that the Recife, Rio de Janeiro, and São Paulo with
multi generational qualitative data which is more in cut accessors the status of socio-economics
class (Shatto. and Erwin., 2016.). The gaols in to have the creation of generational views
mights the effect the broader population which is as well as consumption. The market has the
clear level of dependency over the gen Z behavioured which is considered to be generation of
truth. These have the implausibility of clear values as the behaviourist of experiences. They
mobilize themselves for a variety of causes. They believe profoundly in the efficacy of dialogue
to solve conflicts and improve the world.
The impacts of young influencer on different brands
This generation has the clear consumption in reactional to the development of respective brand.
As the companies is required to be attained with major level of three implication, that are
company should have the access rather than possession; the next is the consumption as the per
expression of individual identity ned the last is contraposition in restitutions to matter of ethical
conner and development (Koulopoulos and Keldsen, 2016).
This generation has the clears level of coupling up with the technological advances as
there is generational shift which sis major transformative the costumer level of landscapes
which is macrosocio-economic cross the extents ii the demographic pyramid. Businesses must
rethink how they deliver value to the consumer, rebalance scale and mass production against
personalization, and—more than ever—practice what they preach when they address marketing
issues and work ethics

REFERENCES
Koulopoulos, T. and Keldsen, D., 2016. Gen Z effect: The six forces shaping the future of
business. Routledge.
Dimock, M., 2019. Defining generations: Where Millennials end and Generation Z begins. Pew
Research Center, 17. pp.1-7.
Shatto, B. and Erwin, K., 2016. Moving on from millennials: Preparing for generation Z. The
Journal of Continuing Education in Nursing, 47(6). pp.253-254.

Blog 1= How does need for touch influence shopping online or offline
If you recognized hat line, first think which will come in you mind, How does touching
a product or not can affect the decision of the consumer in the market but it used to has very
relevant impact in general.
Shopping a product online or offline generally is a result of variety of the decisions
which is being taken by the consumer in the market. As all the consumer always love to have
the product which can satisfy their need and need of the consumer is based on the issue,
preference and trend and many factor.
In past consumer used to have a visit of the shop and they used to purchase the product
by comparing the product with many other option which is shown by the shop owner to the
consumer. In current scenario, trend has changed and customer prefer shopping the product
with the help of online merchant, but one thing which has not changed is customer preference
of touching the product before purchasing the same. As report highlights that 55 percent of the
consumer generally visit the showrooms and touches the product and compare it with the other
and after that they used to make the decision of purchasing the same product from online
merchant.
Biggest question which is in front of all the retailer is what does touch means to the
consumer?
Answer for the same question to some extent is that consumer generally wants a good
assurance by themselves before coming or making any decision of buying the product. As
touching and feeling the product help the customer in understanding by themselves what

amount of the satisfaction which will be provided by the product once they buy the product of
the organization.
Another reason which is highlighted is that touching the product and feeling the product
help customer in understanding the different offering of the product more efficiently. As
comparing the same situation in which customer is just going through the feature of the product
which is promoted by the organization on the online merchant site and seeing the different pic
of the product on the side. As doing same includes the variety of the assumption which has
been made by the consumer at the time of deciding the product to be purchased by the
consumer.
Question which generally arises for the retailer is that what changes they can bring to
drive this preference into positive ways in the market?, Answer to the same question which is
answered by the different retailer in the market is that they have opened different showroom in
the market, at different location so that all the consumer who are looking to buy the product
online ca find it way to visit the showroom and touch and feel the product of the company. This
provide a convince to the customer in the market to make different decision regarding the
purchase they can have of the organization product. Also, this help company in showing more
similar option to the consumer in the market.