Evaluation of Business Potential for GEO Software Solutions

This report provides an evaluation of the business potential for GEO, a software solutions company based in Australia. The analysis focuses on strategies to enhance profitability and revenue generation within the organization. The report discusses the challenges GEO faces and recommends the application of the ANSOFF matrix to identify effective strategies for market development and market penetration. The report suggests that GEO should prioritize market development through online sales and segmentation, and market penetration by improving marketing and customer loyalty programs. The report concludes that by focusing on these strategies, GEO can mitigate negative impacts and increase its revenue, ultimately improving its profitability. The report also briefly touches upon product development and diversification strategies, with a recommendation against the high-risk diversification approach.

Evaluation of
business potential

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
CONCLUSION..........................................................................................................................4
REFERENCES...........................................................................................................................5
Books and journals.................................................................................................................5

INTRODUCTION
today's environment is continuously changing where it is difficult for the business to
Man is the profitability within the organisation even after their business is continuously
growing and products are selling at the in a proper manner (Johnson, 2016). In this report
there will be analysis of GEO organisation which is situated in Australia and operating in
software and solution business. There will be discussion on the effective strategy which can
be adopted by the organisation for increasing its profitability.
MAIN BODY
GEO is a software solution company which is operating in Australia and also listed in
NZX. Company is continuously growing within the market but it is also facing the issues
with the profitability of the firm has revenue generation within the firm is low for increasing
the further growth options. For this company, it can use a different strategy within the market
for regarding the product market cap abilities and product development. It can use ANSOFF
matrix for identifying the problem as well as getting the solution for it. This matrix is
discussed below.
ANSOFF matrix: this is that matrix or a Framework which is design to develop different
strategy according to the need of the organisation where it in can increase its profitability and
sure the long run within the target market. It includes four types of strategy which can be
used by the organisation for increasing the profitability and revenue generation.
Market development: it describe the main focus on developing the market for the
organisation company target the new market are the new areas of existing market where it try
to sell the same product to different consumers (Holotiuk and Beimborn, 2017). It is
recommended to GEO that company can use different style sandals online sales direct sales
where it can increase the current sales and revenue within the organisation. Use the approach
of market segmentation.
Market penetration: it is a technique which involves the development of existing
product within the existing market of the organisation it is a most effective techniques for the
organisation who are suffering from the losses. There are number of options which can be
used by the organisation in this type of strategies here company can develop a proper
marketing strategy where it can increase its loyalty schemes to customers and increase the
revenue of the organisation.it can also use to by the competitor companies for increasing the
market share in particular market (Yuliansyah, Rammal and Rose, 2016).
Product development: this is also an effective technique where organisation can use
the new product in the existing market. In context of GEO, the strategies costly for the
organisation as development of new product will also increase the cost which impact
negatively on the revenue of the organisation and decrease the growth option.
Diversification: it is the most risky strategy for an organisation as it includes the
launching of the new product within the new market which also include use amount of cost as
well as high risk. So, GEO mast saves itself from the strategy (Anwar and Hasnu, 2016).

CONCLUSION
It can be concluded from the above mentioned report that you can use the ANSOFF
matrix which will help company in decreasing the negative impacts and increasing its
revenue the best suitable strategy which can be adopted by GEO is that it can use market
development and market penetration strategy where it have to think your small amount of
cost and can increase its benefits where it can back in profitability.

REFERENCES
Books and journals
Anwar, J. and Hasnu, S.A.F., 2016. Business strategy and firm performance: a multi-industry
analysis. Journal of Strategy and Management.
Holotiuk, F. and Beimborn, D., 2017. Critical success factors of digital business strategy.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Yuliansyah, Y., Rammal, H.G. and Rose, E., 2016. Business strategy and performance in
Indonesia’s service sector. Journal of Asia Business Studies.