Geolocation Technology Innovation Pitch for SEB711, Deakin University

This project presents an innovation pitch focusing on geolocation technology to enhance the security of digital transactions. The project begins with a problem statement highlighting the need for secure digital payments and proposes a geolocation-based solution. It includes a team structure, extensive market research targeting the Asia-Pacific region, and a detailed market strategy outlining strengths, weaknesses, opportunities, and threats. The project covers distribution channels, potential grants, and competitive advantages. Financial data, including profit and loss forecasts and cash flow projections, are provided, along with an analysis of growth potential, sustainability, and a proposed exit strategy via management buyout. The conclusion emphasizes the growth prospects of the innovation in the Asia-Pacific region, driven by increasing customer concerns regarding transaction security.

GEOLOCATION TECHNOLOGY
MANAGING INNOVATION

PROBLEM STATEMENT
 The development of internet services
and digital payment options has
provided the customers with an
opportunity of speeding up
transactions. However, the evolution of
different hacking mediums has affected
the interests of the consumers

CONCEPT
 The concept of geolocation technology
is based on the delineation of the
safety and security based needs of the
consumers while making a digital
money transaction.
 The technology will identify the opted-
in end user for maintaining the
transparency of the digital payments

TEAM
 The concerned organization will invest
on a team of marketing experts, IT
managers, software developers.
 The collaborative functioning of the
teams will assist the concerned
organization in enhancing the
proposition of the same while
maximizing its operations in diverse
global markets.

MARKET RESEARCH
 The primary target market for the concerned
innovation will be the Asia-Pacific region
 The organization will aim at expansion in
nations like China, India, Japan and Australia
 The expansion in the diverse markets will
assist the concerned organization in
maintaining the efficiency of the operations
while adhering to the sustenance related
needs of the same.

MARKET RESEARCH
 The maximized rate of internet
penetration in the nations will be
assisting the concerned organization in
drawing the attention of huge amount
of customers
 The security and safety related
concerns of the customers will be
supporting the organization in
developing the processes while
adhering to the needs of the business.

MARKET STRATEGY
Strength
 Unique value proposition
 Huge demand in the market
 Growth in m-commerce sales
 Low transaction costs
 Transparency in payment options
Weakness
 Lack of skilled workforce
 Lower availability of resources
 Requires Wi-Fi connections for the smooth
functioning of the geolocation software
Opportunity
 Huge demand in the market
 Growing rate of internet penetration
 Growing rate of digital payment trends in
the market
Threat
 High labour costs
 Fluctuations in the market
 Complex design of the methodology
 Huge amount of competitors

MARKET STRATEGY
Political
 Free trade options
 Political stability in the developing markets apart from
the rigid regulations imposed by the Chinese
government
Economic
 Market fluctuations might affect the capabilities of the
organization while operating in markets like China
 Growing GDP of the developing economies holds a
positive prospect for the organization
Social
 Developing needs relating to transparency and safety
of transactions while undertaking digital payments
 The growing rate of hacking and financial data piracy
related operations mandated the growth of the
geolocation based digital payment systems
Technological
 The technological growth undertaken by the
competitors are high which might affect the
capabilities of the organization in proposing a unique

DISTRIBUTION CHANNEL
 The concerned organization might take steps
to make use of multi-channeled distribution
with the view of upholding the efficiency of
the operations in accordance to the needs of
the business.
 The utilization of multi-channeled distribution
process will support the objectives of the
organization in maintaining the efficiency of
the operations in accordance to the growth
related needs of the same.

GRANTS and OTHER SUPPORTS
 The geolocation device will be
supported by different government and
financial institutions with the aim of
maintaining the transparency in the
transactions.
 The government and the financial
institutions will provide grants through
which the R&D operations of the
concerned organization will be
stimulated

COMPETITORS and COMPETITIVE ADVANTAGES
Competitors Competitive
advantage
Autodesk Australia Employee friendly
workforce culture and
policies has helped the
concerned organization
in maximizing the
operations of the same
SAS The concerned
organization is known
for its ability in
attracting and retaining
the efficient workforce
for maintaining the
sustenance of the
venture
Ansarada Innovative approaches
are undertaken by the
organization in the
development of AI tools

ASSUMPTIONS
 The innovative project will assist an
organization in reducing the cost of
transactions while facilitating mobile
commerce
 The wide acceptance of the geolocation
device will be dependent on the
assessment of the needs of the people in
maintaining the transparency of the
operations in adherence to the needs of
the business.

FINANCIAL DATA (Profit and loss forecast )

FINANCIAL DATA (Cash flow)

BREAKEVEN

GROWTH POTENTIAL & SUSTAINABILITY
 It has been researched that the Asia- Pacific
region witnessed an internet penetration of
78% in the year 2018.
 The growing rate of internet penetration and
evolution of digital money transfer platforms
has created a huge prospect for the innovation
 Again, the huge market size will assist the
organization in targeting a huge base of
customers, which might total to around
3354000 people

GROWTH POTENTIAL & SUSTAINABILITY
 The development of the innovation will
assist the organization to assure the
target customers of the safety and
security while making transactions
through the digital payment platforms
 According to a research study, the
market of the software developers in
the Asia- Pacific region is forecasted to
reach US$754.7 million by 2022

EXIT STRATEGY
 The exit strategy that might be considered by the
organization is the management buyout (MBO).
 According to the strategy, the concerned
organization’s assets might be bought by the
management team members with the view of
maintaining the continuous functioning of the
processes.
 Therefore, the concerned organization might take
steps to develop suitable operations through the
facilitation of the MBO as an exit strategy.

CONCLUSION
 Therefore, it might be stated that the
innovation has huge prospects of
growth in the Asia- pacific region.
 The growing concerns among the
customers relating to the safety and
security of the transactions through
digital payment platforms will support
the organizational innovativeness