Report: Georgia King, Fashion Entrepreneur - Analysis and Interview

This report presents an in-depth analysis of Georgia King, a successful fashion entrepreneur. It begins with an interview, exploring her career background, inspirations, brand development, challenges, and future vision. The report then analyzes the interview responses in the context of entrepreneurial leadership, referencing articles on authentic leadership and entrepreneurial skills. Key aspects discussed include Georgia King's approach to customer satisfaction, brand building, and financial management. Recommendations are provided for future growth, including research and development, leadership feedback, and financial planning. The report concludes that Georgia King exemplifies a dedicated and passionate entrepreneur who has successfully balanced her personal and professional life, making her a leading figure in the fashion retail sector. It emphasizes the importance of authentic leadership and understanding customer needs for business success.

Leading Innovation & Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Interview of Georgia King and her responses.............................................................................3
Analysis of articles......................................................................................................................6
Recommendations........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Innovation is the process which is highly concerned with the offering or providing
customers with unique experience. In the highly competitive business environment individuals
can attain success only when they come up unique ideas and products or services (Greenhalgh
and et.al., 2014). The rationale behind this, now quick changes take place in the needs, wants and
expectation level of customers. In this, innovation is the key which in turn offers opportunity to
the business entity to build distinct image at marketplace.
The present report is based on fashion industry which is growing with the very high pace.
For this project Georgia King has been selected as an entrepreneur who belongs from fashion
industry. Such entrepreneur has been selected because she proved that one can convert the
dream into loyalty whenever they want. Georgia King did BA Hons in retail management.
Before starting the own business she worked for independent boutiques and large premium store.
By taking into consideration such experience she has started her own with the aim realize the
dream in relation providing people with highly unique apparel. Georgia King has developed
unique identity and image by offering highly unique apparel to the customers which is highly
challenging. Moreover, fashion industry of IK is facing issues in relation to high level of
competition and changing customer preferences. Hence, growth and success story of
entrepreneur entails that Georgia King has met the customer needs and expectations more
effectually.
MAIN BODY
Interview of Georgia King and her responses
Interview may be defined as a formal conversation which takes place between two
entities. In this, questions are asked by one entity that is recognized as interviewer, whereas other
person who gives responses known as interviewee. Interview is the most effectual methods
which in turn enables interviewer to assess the views and suggestions of an entrepreneur along
with their facial expressions (Rogers, 2010). Face to face, telephonic etc. are the main types of
interviews which can be undertaken by an individual for extracting highly suitable information.
Face to face interview was conducted at the home of Georgia King. Moreover, with the aim to

offer convenience to the lady interview was held at the home garden of her. Along with this,
background of her garden is highly attractive so it was chosen as place. In addition to this,
responses of a business entity were recorded in both the ways audio and video. Being an
interviewer, several questions were asked from Georgia King regarding career background,
inspiration, shaping of brand, business plans etc. Hence, questions which were asked during the
interview and responses towards it enumerated below:
Question 1: Mrs Georgia King what is your career background?
In response to the above question Georgia King said that from beginning she wants to
make her bright future or career in fashion sector rather than other. She stated that passion and
love towards fashion retail also encouraged her to do something creative in this field, By
considering this, Georgia King took decision in relation to taking admission for BA Hons degree
regarding retail management. Moreover, theoretical understanding is highly required for
understanding customer behavior, market trend, strategic planning etc. Along with this, she also
said that for getting practical knowledge Georgia King also worked with boutique and other
fashion stores.
Question 2: What is your inspiration?
Georgia King gave positive response of question and presented that passion and
affection for innovative products encouraged to enter in fashion industry. Moreover, offering
high quality customer services is main objectives which had considered by Georgia King while
entered in the fashion sector.
Question 3 Did you face difficulty in managing the operations due to pregnancy?
In this, Georgia King shared her view that risk and challenges are the main elements
which entrepreneur has to undertake for realizing the dreams. She stated that every moment
enjoyed by her to a great extent. Georgia King presented that she learnt various things at such
time in relation to how to manage hospital appointments, suppliers meetings etc.
Question 4 Can you give some details about your latest collection?

In this, Georgia King talked about AW 14 collection that is recently launched by her.
Georgia King clearly stated that collection AW 14 provides customer with classic tones, cut and
trims. She responded that timeless pieces and exclusive apparels are offered by her for every
women’s wardrobe.
Question 5 Define your brand?
Brand of KGL places high level of emphasis on offering high quality and designer
apparels to the women. In interview, Georgia King mentioned that her main target is to offer
services to the women who are between the ages of 21-55. Hence, people who want to look
attractive in the parties can purchase apparels from company’s website.
Question 6: Presenting the challenges which are facing by you while launching the brand?
Georgia King presented that she faced difficulty in finding the suppliers who have
ability to offer and deliver apparel on time. The reason behind this, in fashion sector customer
satisfaction is highly affected from the quality of services and timely delivery.
Question 7: Stating the vision of GKL?
Vision statement of GKL is to become a successful fashion brand retailer of UK. Along
with this, Georgia King wants to create a brand which can easily be recognized by customers.
Hence, trust building is one of main motives of GKL which in turn helps in enhancing both
productivity and profitability. Along with this, building strong online and physical presence is
another main objective of GKL.
Question 8 Stating the name of you inspiration?
Georgia King inspired from Jane Shepherdson who is to CEO at whistles. Jane
Shepherdson is the person who transformed high street shopping. Hence, he is the real
inspiration for Jane Shepherdson who provided her with the ideas through which one can become
a successful entrepreneur.
Question 9 Do you want to give any advice to business mums?

In this, lady entrepreneur stated that determination and patience is one of the most
important aspects that business mums need to consider. Besides this, they need to make focus on
following their dream and take initiatives for fulfilling them.
Analysis of articles
Article presented by Bill George reveals that high IQ and low EQ is highly required to
become an authentic leader. Hence, authentic leaders are the one who attain success by managing
their operations and personnel in the best possible manner. In accordance with Bill George, there
are several ways that can be an entrepreneur to become an authentic leader. All such aspects
include exploration of life stories, seeking for feedbacks, understanding leadership purpose. By
working on all such aspects entrepreneur can become an authentic leader. Moreover, by sharing
life stories and vision with colleague’s business unit can create a common purpose (The Truth
About Authentic Leaders, 2016). In addition to this, by taking feedbacks from individuals
entrepreneurs can assess the areas of skills which require more improvements. Along with this,
leader can said to be highly authentic only when they enhance their skills without compromising
their self identity or character. Georgia King having majority of the characteristics which
authentic leaders must have. Hence, entrepreneur has shared common goals and objectives.
Hence, Georgia King encouraged personnel to maintain high quality of apparel and designs. This
in turn helps it in building and maintaining high level of customer satisfaction as well as loyalty.
In addition to this, such lady entrepreneur has also fulfilled leadership purpose by aligning goals
with the strategies.
By making assessment of the article presented by Lynda, M, it has been identified that
there are mainly 11 dimensions which are associated with entrepreneurial leadership. It includes
comfort with uncertainty, motivating team, building network, motivating team, collaboration,
managing operations and structure, higher sales, financial management etc (Skills and Behaviors
that Make Entrepreneurs Successful, 2016). Hence, all such skills and characteristics individual
must have for attaining success in the highly competitive business arena. From interview and
other articles, it has been identified that Georgia King possesses most of the characteristics
which are discussed above. Moreover, results of interview present that Georgia King faced
difficulty in relation to identifying the suitable supplier. Hence, with the ability to make effectual
business and managing operation business entity of GKL built strong network. It enables

entrepreneur to maximize sales revenue and thereby profit margin by offering fashion apparels to
the large number of customers. Along with this, such entrepreneur also encourages personnel to
come with unique ideas that make contribution in the attainment of goals. Further, growing sales
and profit pattern also shows that GKL has managed its financial resources more effectively and
efficiently.
From the articles of Thales and Michael, it has been assessed that an entrepreneur can
become a successful business tycoon or leader only when they convert their 1000 customers in 1
million. Both such authors clearly entail that a business entity can get desired level of outcome or
success only when it develops satisfaction among the customers. On the basis of this aspect, once
1000 customers have satisfied thereafter business unit needs to make focus on targeting more
people. Such objective can be achieved by the entrepreneurs only when they understand the
needs, wants and expectation level of people in the best possible way (Turning One Thousand
Customers into One Million, 2016). Hence, Georgia King has followed such entrepreneurial
theory and practice. Moreover, such lady starts with less number of people and now enjoying
high customer base. In the fashion sector, needs and expectations of customers are getting
changed more quickly. In this, fashion retailer or an entrepreneur can survive only when they
offer unique, designer and exclusive apparel to the customers. Moreover, now individuals make
focus on building their unique or distinct identity. Hence, by considering such trend Georgia
King has provided British people or customers with highly quality designer fabric and unique
touch. Such guru mantra has followed by Georgia King to convert 1000 customers into more.
Recommendations
On the basis of entrepreneurial theory and practice, it is recommended to Georgia King to
undertake R&D activity. Moreover, such activity will help Georgia King in assessing the types
of fabric and designs which customers prefer most. This in turn enables entrepreneur to
maximize profitability aspect by satisfying the needs and wants of customers. Further, such lady
entrepreneur also needs to take feedback from her loyal colleagues regarding the leadership style
or aspects. Hence, by making proper assessment of such aspect Georgia King can take suitable
action for further improvement. Along with this, to become visionary, business entity needs to
place high level of emphasis on analyzing case study aspect. This in turn develops better
understanding among the personnel and enhances ability in relation to making highly effectual

decisions. Further, for effective financial management entrepreneur needs to make focus on
employing budgeting and other monetary tools or techniques. By this, Georgia King can make
optimum use of financial resources and thereby would become able to attain success.
CONCLUSION
From the above report, it has been concluded that Georgia King is one of the leading
fashion retailer and entrepreneur of London. Besides this, it also has been articulated that
Georgia King is interviewed because such lady presented highly effective example in relation to
managing personal and work-life both. It can be seen in the report, high level of dedication and
passion made Georgia King a successful entrepreneur. Further, it can be revealed from the report
that authenticity is highly required among the leaders for attaining success. It can be stated from
the article that by employing highly suitable ways an entrepreneur can become authentic leader.
Along with this, it can be inferred from the article of George bill that an entrepreneur must have
ability in relation to understanding the needs and expectation level of customers. Moreover,
failure in relation to such aspect has high level of impact on customer base and thereby
productivity as well as profitability. From interview, it has been identified that Georgia King has
complied with the aspects of such article to a significant level. It can be summarized that
Georgia King has ability to make profitable decision and thereby ensures effectual management
of business activities.