Germono Advertising Company: Small Business Strategy Case Study

This case study delves into Germono Advertising Company, an organization founded by Lindsey Germono that assists entrepreneurs with marketing their businesses through both traditional and digital strategies. The company, located in Norfolk, Virginia, targets small business owners and offers services ranging from social media content creation to traditional media consultation. Lindsey Germono's background in broadcast television and her passion for supporting local businesses, particularly military entrepreneurs, have shaped the company's mission. The case study explores the company's services, the owner's history, strengths, weaknesses, and sales strategies, highlighting the competitive landscape of the advertising industry and the importance of strategic planning for achieving annual sales targets. The company partners with various organizations and uses weekly video meetings to update the team on the company's progress.

Germono advertising company
Name
Affliction
Background
The Germono Advertising Company is an organization that helps the
entrepreneurs to market their businesses, in analogue and digital strategies. The firm’s target
market is small business owners who want to advertise their products. Essentially it assists
enterprises in marketing and advertising in order for their business to grow. Also, it is teaching
agency which focuses on educating other institutions. Notably, it uses a mix of social media and

traditional method of marketing to guide customers on feasible way to develop their businesses.
From ancient method to digital means, Germono helps the firms to navigate smoothly to achieve
remarkable outcome. The organization is located at 838 Granby Street
Norfolk, VA 23510 Virginia. They also have a website, http://www.germono.com. The clients
also contact them with a telephone number (757)8228665 for more details. This company is well
known due to their satisfying and convincing services.
The owner
Lindsey Germono, is the founder and founder of the company and has addressed many panel
discussion and speaking about market and adverting engagement. Some of the places she has
done this includes The Milspo Projectm , Women In Defense, Old Dominion University, military
organizations , Retail Alliance and Regent University1. Further, she has served in The Milspo
Project as the board of director. She is dedicated and passionate about her work. As a Virginia
local, she is committed to ensure that local businesses to be successful. Besides, she is Pi Beta
Phi Fraternity member and she actively participates on both national and international level with
their charitable causes. She loves spending time with her family and travelling when she is free.
Her interest on stating a company grew when she was working with the television. The
confidence was already there, since she was well equipped and skilled about the advertisement
business. She plays a human recourse role, where she hires employees who are creative and
enough to work with. Lindsey recruits her employees about the business before hiring them, for
better services of the clients. She also helps interested individuals on social media to advance
1 Miller, R., Miller, R., Miller, R., Miller, R., Miller, R., & Miller, R. (2019). Lindsey Germono Helps
Entrepreneurs, Including Military Spouses, Find Their Way - CoVaBiz Magazine. Retrieved from
https://covabizmag.com/lindsey-germono-helps-entrepreneurs-find-their-way/

their businesses, as she states. Lindsey has a firm email address [e-mail] for more
communication about the company.
The services offered at packages consists Germono advertising company
The company primary services are social media and traditional media. In traditional media, it
deals with consultation and media package. Media of review submissions, monthly
client meeting, secure station buy(s), initial consultation, station negotiations, submit/forward
creative to stations, submit RFP to media stations, meet with client to present submissions,
month-end reconciliation, notify client when invoices are due, month-end reconciliation, station
confirmations and communicating with stations on status of invoice. For consultation packages,
basic services are: monthly client meeting, initial consultation, help customers with proposal
recommendations, and deliver Request for Proposal to customer for station submission
SOCIAL MEDIA MARKETING PACKAGES is another category of services provided by the
firm. Some of them are SOCIAL MEDIA CONTENT CREATION, AUDIT AND
ANALYSIS and education package2. The social media creation, guides the clients on strategizing
the social media content. They create the best content about the products and upload it on behalf
of the client in all the social media platforms. Audit and analysis service, assist the clients on the
comfortability of consuming of facebook, twitter ,and instagram.They detect any kind of errors
made and rectify the content. They later deliver their result and guide the customer on operating
social media packages. Lastly is the education service, germono , has experienced and well
2 Germono.com (2019). Germono Advertising Company - Media Buying | Hampton Roads, Norfolk, VA
available: Available at http://www.germono.com

skilled professionals. The company has open forums, where they teach the clients on using both
tradition and digital social services
History of the owner
Lindsey Germono, was born and raised at Norfalk. She went to Maury high
school. She then joined Old Dominion University, and received a B.S. She also received her
MBA at Regent University. Lindsey is an advocate for military entrepreneurs, where she created
a podcast targeting the military entrepreneurs, supported by veteran. She has worked with a
broadcast television focusing on sales and advertisement. She was a host of Drop and give me 20
podcast shows. Working with small business owners, she observed the challenges they were
facing, while marketing their products. And from there, she borrowed the idea and started her
own company, targeting small businesses.
Weaknesses and strengths of the company
Germono is an aggressive woman who settles until it’s done. Every business has
ups and down .understanding, the nature of the business and loving what she does, was the secret
of her own success. Competition is very stiff especially in introducing the services that had been
there. She started the business on her own, where she was straining and isolated about
entrepreneurship. She explains that the main challenge she has faced was to close the office for a
while and market for her services. Again, the adverting company is very irrational. So she was
forced to attend seminars and conferences to be on board. Despite of the shortcomings, she
enjoys the freedom of owing her own business at her own pace. Ego is what strengthens her
business where she courageously says that she is confident about what she does, and she is
always ten times ahead of other entrepreneurs .
History of Germono advertising company

The Germono advertising company is a small business in U.S.A. It started at the
year 2013 by its founder Lindsey Germono. Lindsey started the firm as a sole proprietor where
she marketed herself to clients explaining to them, what she does. As the business grew, she
hired employees to assist her with the business since it was exhausting and tiresome. The
president exclaims that when starting a business, there is always that hunger for clients.
Customers have different views, and not all of them are interested. The best thing she did was to
work with the interested one. This really worked for her. (2016, Milspouse)
Legal firm name of the company
Germono advertising company is the legal name of the firm. The owner named it after her last
name. germono company has partnered with Drop and give me 20 podcast which reached a lot of
people and winning clients like military entrepreneurs. Lindsey work with her employees whom
are ready and available for customers. The company has several branches in Carolado, floridah
Alabana just to mention a few. Whereby, they held weekly video meetings, for company updates.
Sales of the company
An advertising company faces really stiff competition in their market. It is up to
the company to come up with a strategic plan to hit their annual sale target. The advertising
company ranges their profits with percentages. Most of the advertising companies manage to hit
their targets despite the decrease of the income. A new advertising company may encounter
difficulties in the market but it still performs better. It doesn’t depend with the size of the market
but with the working team. And everyone works on the respective department. At least out of 50
companies, 28 companies reports growth. A well managed firm maintains a profit margin of9.9%
out of 10.7% annually.

There are two types profitability in advertising company. They include gross and
net profit respectively. The gross profit is calculated as the time consumed in completing task by
employees or by recourses used, during production. The gross profit of company should more
than 50%.for example if the annual revenue was $3, and the production cost$800k gross
automatically becomes $2.2. The net profits are calculated as a left over after covering all
expenses. It range from 8-10%.
Bibliography
Germono.com (2019) | Germono Advertising Company - Media Buying | Hampton Roads,
Norfolk, VA available: Available at http://www.germono.com
Miller, R., Miller, R., Miller, R., Miller, R., Miller, R., & Miller, R. (2019). Lindsey Germono
Helps Entrepreneurs, Including Military Spouses, Find Their Way - CoVaBiz Magazine.
Retrieved from https://covabizmag.com/lindsey-germono-helps-entrepreneurs-find-their-
way/