Geyser Communication: Challenges, Analysis, and Recommendations

This report presents a comprehensive SWOT analysis of Geyser Communication, a foundation operating in Rotorua and Taupo. The analysis is based on interviews with key stakeholders, including trustees, ambassadors, and donors. The report identifies the company's strengths, such as its long-standing presence and financial assistance, and weaknesses, including limited human resources and budget constraints. It also explores opportunities like engaging the younger generation and threats from national charitable organizations. The report includes a competitor analysis, geographic, demographic, and psychographic segmentation, and a detailed account of interview findings, highlighting challenges related to limited market reach and resource limitations. Finally, the report provides practical recommendations for the company's future, including technological adaptation, effective human resource management, and global expansion, aiming to enhance its competitive advantage and customer loyalty.

Running head: SWOT ANALYSIS OF GEYSER COMMUNICATION
SWOT Analysis of Geyser Communication
Name of the Student:
Name of the University:
Author Note:

1SWOT ANALYSIS OF GEYSER COMMUNICATION
EXECUTIVE SUMMARY
The primary objective of this report is to analysis the SWOT factors of Geysers
Communication Foundation. In this connection, the report analyses the interview that was
undergone and thus investigated the relevant factors to the company. The report critically
studies the structure of the interview and follows with the explaining of the challenges of the
company. Further, the study examines the resources and capabilities of the concerned
company. Hereafter, the report is focused on reviewing the SWOT analysis of the company.
Moreover, based on the interview the report analyses the competitor analysis of the firm and
continues further by investigating the critical characteristics of the potential group of the
different segmentations of the company. Furthermore, the report is focused on examining the
findings of the report that helps in the analysing of the challenges and opportunities the GCF
has. Finally, the report concludes by providing some practical solutions that would benefit the
company in its future retention.

2SWOT ANALYSIS OF GEYSER COMMUNICATION
Table of Contents
Introduction................................................................................................................................3
Identification and Evaluation of Challenges..............................................................................3
The resources and capabilities...................................................................................................4
SWOT Analysis.........................................................................................................................4
Strengths and Weaknesses.....................................................................................................4
Opportunities and Threats......................................................................................................5
Competitor Analysis...................................................................................................................5
Key Characteristics of the Potential Group................................................................................8
Geographic Segmentation......................................................................................................8
Demographic Segmentation...................................................................................................8
Psychographic Segmentation.................................................................................................8
Findings of the interview...........................................................................................................9
Recommendations......................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

3SWOT ANALYSIS OF GEYSER COMMUNICATION
Introduction
To analyse the strengths, weaknesses, opportunities and strengths on the company
named Geyser Communication, an interview process was adopted. The interview consisted of
8 number of respondents out of which seven were recorded to give a response. The roles of
the interviewees were determined as the current chairman of the company, the current
trustees of the company, the ambassador of the company as well as the donor of the same.
The duration of the personal interview was recorded to be at a minimum of 35 minutes to a
maximum of 45 minutes depending on the response time taken by different respondents. The
questions used in the interview were developed by the strategy of using an open-ended
method which asks the respondents to give definitive answers about the queries that let the
interviewer understand the required information in details. In this connection, the report tends
to specify the list of questions asked.
 As a trustee or ambassador, what is your expectation for Geyser Communication?
 How often do you meet with the other members and the trustees? If not able to join
the meeting, what are the common challenges that are to be faced?
 What would you like to suggest for Geyser communication to win new benefactors
and be renowned in the local community?
 Would you consider Geyser to procure an in-house event or activity and also consider
young generations to take part with the Foundations of Geyser Communication?
 As the trustees of the company, how would you measure the success of your
foundation?

4SWOT ANALYSIS OF GEYSER COMMUNICATION
Identification and Evaluation of Challenges
As opined by Lewandowski, (2016), the identification and evaluation of challenges of
an organisation are recognised to turn the same into opportunities and benefits that can be
gained by any business entity. In this connection, the same is analysed for the GCF.
The features and benefits of the current offerings
The offerings of leveraging financial aids to the effectual working organisations in the
district regions of Rotorua and Taupo. The same has benefited the establishment of over five
million capital gain that is termed to last for several generations. It was also examined that an
approximate of ten million incoming pledges will be utilised for benefiting the charity
funding adhered by the company.
The resources and capabilities
Based on the interview it was analysed that the substantial resources were the
financial resource and capabilities of the company on one side and the other side, the human
resources and capabilities were recorded to be limited and weak. Hence, the informational
resources also turned out to be limited because of the limitations in human resources.
However, the supply resources were considered useful because of the merger with the local
institutions such as ToiOhomai that promotes the GCF in the localised community.
SWOT Analysis
As opined by Wheelen et al., (2017), the SWOT analysis is termed to be that business
tool that helps an organisation to analyse the market structure and understand the
potentialities of their business proceedings. The SWOT analysis of GCF as per the interview
has taken analysed as below.

5SWOT ANALYSIS OF GEYSER COMMUNICATION
Strengths and Weaknesses
The inherent advantages of the GCF were recognised as specified below.
 The company as debuted long back over a decade provides practical financial
assistance to the identical business foundations in the region of Rotorua and Taupo.
 The company is recorded to have debuted over five million worth of gain in the
capital sector that will benefit the future of the same.
 The foundation of GCF is built with effective members. The trustees and the
ambassadors of the GCF are highly dedicated and follow an effective communication
process that fosters similar values and priorities.
The weaknesses of the company were analysed as noted below.
 The budget for the operational unit is limited.
 The connections towards the society as well as the awareness of the current market
condition concerning Rotorua and Taupo is recorded to be limited.
 The human resource management is not up to the mark.
Opportunities and Threats
The peer opportunities of the company were analysed as below.
 Provides potential opportunities to the younger generation to engage with the local
charitable causes and participate in the living and giving the program of the same.
 About 10 million pledges are being adhered for the GCF, which can be utilised for
funding the activities of the local charity.
The threats to the organisation were determined.

6SWOT ANALYSIS OF GEYSER COMMUNICATION
 The charitable organisation at the national level that works within the region of
Rotorua and Taupo has gained high popularity in the local society of the same areas
and also gains support from the national advertisements sector.
Competitor Analysis
As stated by Easton & Sommers (2018), competitor analysis is done to understand the
strategical plans and processes of the peer competitors of any business firm. Based on the
interview the peer competitors of GCF were recorded in a total number of six. The same is
specified below.
Name and
Type of
Competitors
Size of the
Competitors
Strengths Weaknesses
The
Salvation
Army
(Direct)
Operates locally
and nationally
Provides direct help and
benefits to the local society
concerning medical aid and
several basic needs.
Adopted under the ministry
of intense Christian Group.
Hundreds of volunteers
operate the company across
several nations.
The operation
management department
is recorded to undress no
capital gain at the end of
every fiscal year.
Hospice
(Indirect)
Operates locally
and nationally
Consists of a team of
hundreds of volunteers.
However, no weakness
of the company was

7SWOT ANALYSIS OF GEYSER COMMUNICATION
Collects huge donations
from their second-hand
shops across several nations.
recorded.
Dress to
Success
(Indirect)
Operates locally
and nationally
Empowers the women to
achieve financial
independence and security
for oneself.
However, no weakness
of the company was
recorded.
Habitat for
Humanity
(Direct)
Operates locally,
nationally and
internationally
Leverages the benefits of
providing homes and aids to
the homeless at a global
consideration.
Both the local as well as
international celebrities are
known to endorse the
company.
However, no weakness
of the company was
recorded.
SPCA
(Indirect)
Operates locally
and nationally
Helps in the promotion of
the care of animals and
welfare of the same in the
region of Rotorua.
However, no weakness
of the company was
recorded.
Open House
Foundations
(Indirect)
Operates locally
and nationally
Known as an independent
foundation of the Christians
across the operating nation.
However, no weakness
of the company was
recorded.

8SWOT ANALYSIS OF GEYSER COMMUNICATION
Focuses on children welfare
effectively and efficiently.
Fosters in providing a home
to the homeless children.
Key Characteristics of the Potential Group
Geographic Segmentation
Based on the interview taken it was examined that 4885 million residents of New
Zealand followed with 3700 million residents of North Island. However, the local geographic
segmentation in the region of Rotorua and Taupo was recorded as 72, 200 million in the year
of 2018 and 36, 700 million residents in the year of 2017 respectively.
Demographic Segmentation
The segmentation of the demography of the company is distributed as below.
 The Millennials with the age group of 15- 24 years old and a population of 13%.
 The X Generation of the age group 25- 64 years old and a population of 49%.
 The baby boomers of the age group 65 and plus and a population of 15%.
Psychographic Segmentation
 The millennials are interested in indoor and outdoor activities with a lifestyle of
adventuring with shopping and using smartphones for accessing social media and
other means of entertainment. They indulge the values of fun and adventures.

9SWOT ANALYSIS OF GEYSER COMMUNICATION
 Generation X are interested in the activities of family gatherings and events related to
societal considerations. They are recorded to use the communication process of
email, mobile phones, newspapers and televisions.
 The Baby Boomers are interested in the cruise as well as domestic travelling and use
newspapers and circulations as their means of communication. They follow the
values and attitudes of generosity and legacy. Specifically, they believe in the
ideology of giving is living.
Findings of the interview
The specific challenges and the opportunities that were recorded as per the interview
are recorded below.
Challenges
 Limitations to the involvement of the younger generation because of their behavioural
attributes.
 Limited reach to the potential and target market.
 Lack in the human resource for managing the operations and budget of the company.
 Limitations to the capital budget in order to meet the operational as well as the
distribution expenses.
 The time taken by the trustees and other members to travel from Taupo to Rotorua to
attend meetings and follow up on the activities.
 The division of the capital fund into two parts between Taupo and Rotorua.
Opportunities
 Works altogether with the local institutions such as ToiOhomai in the context of
promoting GCF in the local market.
 To grow strongly in the local sector concerning the expansion of the capital gain.

10SWOT ANALYSIS OF GEYSER COMMUNICATION
 Foster the younger generation to participate in the parts and parcels of the Geyser
Foundation.
Recommendations
Based on the above findings and research done, the given report tends to suggest
some possible solutions that would help the concerned business organisation to gain better
paradigm in the market structures it operates in.
 Keeping pace with the changes in technological innovations and modifications
(Laudon & Aludon, 2016).
 Effective and efficient recruitment of Human Resources that would operate the
functions of the business (Wehrmeyer, 2017).
 Focusing on expanding its business into the global and international sector (Cohen,
2018).
 Significant research and development practices (Bell, Bryman & Harley, 2018).
Conclusion
Hence, to bring to an end, the report critically states that the solutions suggested for
the betterment of the concerned company is expected to increase at a recognisable rate. The
study tends to indicate the ranking of these possible solutions stands at a higher level of
producing effective outcomes for the GCF. This is because the same would help the company
to gain a better competitive advantage as compared to their potential customers and also help
in gaining effective brand and customer loyalty.

11SWOT ANALYSIS OF GEYSER COMMUNICATION
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12SWOT ANALYSIS OF GEYSER COMMUNICATION
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