Gillette Marketing: Market Analysis and Research Report

This research report provides an in-depth analysis of Gillette's marketing strategies, exploring the company's approach to promoting its products and services. The report employs various research methods, including a deductive approach and interpretivism philosophy, to gather data from secondary sources such as Google, the internet, books, and magazines. It highlights the importance of marketing in developing organizational productivity and profitability, emphasizing the need for managers to understand customer needs and market dynamics. The research identifies key findings related to Gillette's marketing management, the use of PESTLE and SWOT models, and the benefits of secondary research in enhancing marketing skills. Limitations such as time constraints and resource availability are also addressed. The report concludes that research is essential for collecting information, developing understanding, and improving marketing strategies, ultimately contributing to organizational success. Desklib provides access to a wealth of similar documents and solved assignments to aid students in their studies.

Individual Research
Report

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION/ Background of reserach...................................................................................1
Research Methods......................................................................................................................1
Findings......................................................................................................................................3
Research Limitations:..................................................................................................................5
CONCLUSION................................................................................................................................5
References........................................................................................................................................7

INTRODUCTION/ Background of reserach
Marketing is the main activity of each organization which is used by individual or marketing
manager to promote their products and services. The aim of each organization is to develop their
business profits by managing all functions and activities in changing environment. This is
important for each industry to conduct the market analysis and comes to know what types of
products and services should be provided to their regular customers which support to develop the
organizational productivity. If organization is not able to offer kind of products then it will be
difficult to operate their business (Alalwan, and et. al., 2017). In other words marketing refers to
process of exploring, creating, and delivering value to meet the needs of a target market in terms
of goods and services. The present report is based on assessment on 1 in which Gillette has been
taken that is larger size American brand of safety razors and other personal care products
including shaving supplies. The managers of such organization understand the needs and wants
of their regular customers which supported to develop organizational productivity and
profitability. The management requires conducting market analysis which used to analysis the
market and attain the profits accordingly. This proposed proposal involves research activities
such as method, findings, outcomes and conclusion (Kumar, 2019).
The main reason of conducting research is to gain knowledge about market and how it is
used to develop the organizational productivity by offering better quality of products and
services. The researcher is having major role in each organization as it the link between
customers and industry that supports to accomplish business goals. The requires to have good
understanding knowledge needs of customers and offer kind of products as well as services for
the purpose of influencing customers and encouraged to make buying decision. The researcher
will develop their personal professional knowledge in field of market which could be used to
attain business goals. In content to personal researcher improve their marketing, communication,
interpersonal and leadership skills. In regards of personal skills about marketing and company
will be improve that would help to accomplish goals effectively (Wiek, and Lang, 2016).
Research Methods
Research method are defined as main activities of study regarding particular topic as it
develop the understanding and knowledge effectively. The research methods are defined below:
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Research philosophy – This is important part of research methodology which is used by
researcher to complete the research in certain period of time. This could be explained as main
aspects enable to select which philosophy should be used by researcher and why by dictating
research questions as it develop the understand and knowledge effectively. This has been
classified into ontology, axiology, and epistemology. Positivism and interpretivism are two main
philosophies. In relation to current research interpretivism method will be used by researcher as
it helps to develop knowledge and understand about importance of marketing which is used by
Gillette to operate their business (El Ouirdi, and et. al., 2015).
Research approach – This may be characterised as a plan and procedure that takes into
account everything from broad assumptions to a detailed way of gathering data and information
that can aid in the efficient management of all operations and activities. It will be difficult to
complete a task if the researcher is unable to perform research adequately. This considers
deductive and inductive approach which are used for different purposes and maintain higher
productivity. In relation to current research and market analysis, deductive approach will be used
by researcher that would help to collect data from the different sources as it helps to receive right
initiatives (Schlagwein, and Hu, 2017).
Research strategy – This could be defined as planning and procedure which are
formulated by an individual or researcher for the purpose of collecting data from various sources
and manage each functions. All knows to start anything and running a business there is need of
effective plans and strategies which could be used by individual to complete their task in certain
period of time and maintain higher performance. The strategies of research are experiment,
survey, case study, questionnaire, and interview which are used for different purposes and
maintain higher productivity by conducting research properly. In relation to current research
researcher has been used case study method as it used the secondary research method that
supported to gather information and manage all functions effectively. This also supports to
develop business productivity and profitability in changing environment and maintain good
performance (Alexander, 2014).
Choices of research – This could be explained as part of research method which
involves analysis of market, social, and self-regulations that ensures researcher to collect data
and information properly. This is important for each individual to conduct the market research
and comes to know why marketing is important and how it is used to influence the number of
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people regarding particular products and services. The method of choices is mono, mixed, and
multi method. The use of mono choice shows where there is qualitative data only which used to
collect information. The mixed method is used to consider qualitative and quantitative data
which supports to gather information regarding marketing and its related functions which can
help to develop organizational productivity. The use of multi method is to make the use of either
qualitative or quantitative technique to conduct the analysis as it supports to manage all functions
and activities effectively (Green, Camilli, and Elmore, eds., 2012).
Time horizon - This refer as the time duration which involves information in given
period of time regarding particular topic. It is critical that the researcher possess a precise time
horizon in order to successfully finish various research methods. The time span of this study is
cross-sectional. This can be defined as a type of observational study that examines several data
variables collected at a specific point in time across a sample population (Walliman, 2017).
Findings
From the above analysis it has been found that researcher made the use of secondary data
collection method to collect the various information about marketing and its important that are
used by employer to develop their organizational productivity. The secondary research method
such as google, internet, books and magazine are used by researcher to collect data and maintain
higher performance. The researcher stated that marketing is most important for each organization
as it used to promote their products and services at the workplace and encouraged people to
make the buying decisions. If there is not effective marketing strategy then could be challenging
to operate their business regularly and attain higher profits. The secondary research was helpful
for investigator as it develop the research and marketing skills that supported to develop business
profits. The managers should have proper information and details regarding particular products
as well as services which could be showcase by using different marketing tools and supports to
increase business profitability (Mackey, and Gass, 2015). Research methods are the creative and
systematic work undertaken to increase the stock of data as well as information. This is
important for each researcher to conduct the research by receiving topic and managing all data
effectively. There are many research methods such as philosophy, approach, and strategy which
can help to develop the understanding and knowledge effectively. The current research is about
marketing which is used by organization for promoting their products and services which can
help to develop the organizational productivity (Flick, 2015). The managers should have proper
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information regarding particular topic as it supports to accomplish business goals. The
management of Gillette have good understanding and knowledge about marketing and its impact
on organizational performance which supports to attain higher profitability.
Research instrument is an instrument that researchers consider when looking for
accurate and relevant data. The questionnaire is used as a research instrument in this study.
Questionnaires can be a useful tool for assessing the behaviour, attitude, opinions, and
preferences of a big group of people. This can happen for a variety of reasons, including social
desirability bias and a desire to keep data safe. Sampling is the process of selecting a group of
people to represent the entire population. The researcher is using a random sample strategy in
this study. Random sampling is effective because it provides an unbiased representation of the
entire population and gives all responders an equal chance to be chosen. The investigator is
considering a population of 50 people from Gillette for this study. In the components of
Questionnaire/Interview/Focus organisation questions, the use of offensive, discriminatory, or
other objectionable language must be avoided. As a result, people' voluntary participation will be
promoted. This will aid in the efficient conduct of the research as well as the achievement of the
desired results. Case studies are one of the most extensively utilised research strategies for
gathering trustworthy and relevant information from respondents. It is critical that researchers
conduct research in an ethical manner, as this will have an impact on the study process. The
investigator is able to execute business procedures effectively and accurately thanks to research
ethics. This can be defined as the process of gathering information from various sources in order
for a researcher to come up with a right and accurate solution to a research topic. The two types
of data gathering procedures are primary and secondary data collection. In the current study, the
researcher used a secondary approach to acquire information regarding marketing and its value
(Quinlan, and et. al ., 2019).
The practise of systematically examining obtained data is known as data analysis. Data was
acquired using a questionnaire, according to the current dissertation. The case study presented
quantitative data, which will necessitate the use of an analytical approach such as frequency
distribution analysis to evaluate. This is a useful strategy for assisting investigators in quickly
reviewing quantitative data within a given time frame (Tuohy, and et. al., 2013).
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Research Limitations:
This section of the research technique discusses the various limits that the researcher will
confront. It comprises factors such as a lack of time, insufficient funds, incorrect responder
behaviour, a lack of resources, sample size selection, and a lack of previous research. These are
the key constraints that an inquiry will confront in gathering reliable information from
respondents within the time, cost, and resources allotted (Scotland, 2012). To overcome these
constraints, researchers should use a Gantt chart, which aids them by providing detailed
information about the research's beginning and conclusion dates. To minimise the impact of
respondents' unethical or improper behaviour, the researcher must conduct each inquiry activity
ethically.
REFLECTION
By conducting research I have develope3d my skills and knowledge about marketing and
research method which I used while doing research. This has developed the area of knowledge
and skills which helped to improve my marketing and time management skills by taking part in
each project and taking initative to work continuously. This will provide me opportunity to get
future employment chances in reputed organization by showing my ability to work and manage
each work. I have also developed my confidence to work and manage the data properly by
managing all fucntions and activities.
CONCLUSION
From the report it can be concluded that research is needed to collect information and
data regarding a particular topic as it supports to develop understanding and knowledge
effectively. The researcher has conducted research about marketing management in which
PESTLE, SWOT and other model has been used to gather information. The researcher also have
been used secondary research along with quantitative technique as it supports to maintain higher
performance and productivity at the workplaces. The researcher should have proper knpwledge
and skills by using deductive approach and interpretivism philosophy as it supports to collect
information by using secondary sources that can help to manage the all functions and activities
effectively.
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References
Books and Journals
Alalwan, A. A. And et. al., 2017. Social media in marketing: A review and analysis of the
existing literature. Telematics and Informatics, 34(7), pp.1177-1190.
Alexander, D. E., 2014. Social media in disaster risk reduction and crisis management. Science
and engineering ethics, 20(3), pp.717-733.
El Ouirdi, A. and et. al., 2015. Employees' use of social media technologies: a methodological
and thematic review. Behaviour & Information Technology, 34(5), pp.454-464.
Schlagwein, D. and Hu, M., 2017. How and why organisations use social media: five use types
and their relation to absorptive capacity. Journal of Information Technology, 32(2),
pp.194-209.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Green, J. L., Camilli, G. and Elmore, P. B. eds., 2012. Handbook of complementary methods in
education research. Routledge.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
Quinlan, C. and et. al ., 2019. Business research methods. South Western Cengage.
Scotland, J., 2012. Exploring the philosophical underpinnings of research: Relating ontology and
epistemology to the methodology and methods of the scientific, interpretive, and critical
research paradigms. English language teaching. 5(9). pp.9-16.
Tuohy, D. and et. al., 2013. An overview of interpretive phenomenology as a research
methodology. Nurse researcher. 20(6).
Walliman, N., 2017. Research methods: The basics. Routledge.
Wiek, A. and Lang, D. J., 2016. Transformational sustainability research methodology.
In Sustainability science (pp. 31-41). Springer, Dordrecht.
Alalwan, A. A. And et. al., 2017 Alexander, D. E., 2014, El Ouirdi, A. and et. al., 2015.
Schlagwein, D. and Hu, M., 2017 Flick, U., 2015 Green, J. L., Camilli, G. and Elmore, P. B.
eds., 2012 Mackey, A. and Gass, S. M., 2015 Kumar, R., 2019. Quinlan, C. and et. al ., 2019.
Scotland, J., 2012. Tuohy, D. and et. al., 2013. Walliman, N., 2017 Wiek, A. and Lang, D. J.,
2016
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