Glamour Salon Business Plan Analysis Report for Entrepreneurship

This report offers a comprehensive analysis of a glamour salon business, encompassing various aspects such as its operational model, sales and service offerings, and current market trends. The report begins with an introduction to the glamour salon model, emphasizing its potential for success in the modern market by providing standardized services and a creative work culture. It further explores existing competencies, areas needing improvement, and proposed changes to enhance the business. A significant portion of the report is dedicated to a detailed business plan, including market analysis, target demographics, service offerings, and product choices. The plan also considers location strategies, IT management programs, and essential elements for sustainable growth, such as employee incentives and risk management. The report concludes with recommendations for the salon's long-term success, emphasizing strategic management and adaptability to ensure consistent growth and customer satisfaction.

Running head: GLAMOUR SALON
GLAMOUR SALON
Name of the student
Name of the university
Author note

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Executive summary:
This report analyses the aspects of glamour salon business. A web survey was conducted. The
results indicate the various features and existing limitations of this kind of business. This report
concludes that a salon business plan requires a subjective target market with some strategic
management to acquire sustainability. It is recommended that the suggested measures should be
adapted for consistent growth of the business.

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Table of Contents
Part 1................................................................................................................................................3
Answer a).....................................................................................................................................3
Introduction:....................................................................................................................................3
Answer b).....................................................................................................................................4
Justification for the Chosen Business Model:.........................................................................4
Part 2................................................................................................................................................4
Answer b).....................................................................................................................................4
Current Sales and Services Prevailing:....................................................................................4
Existing Competencies:...........................................................................................................4
Segments requiring Improvements:.........................................................................................5
Answer c).....................................................................................................................................6
Summary for Proposed Changes:............................................................................................6
Part 3................................................................................................................................................7
Business Plan for Glamour Salon:...............................................................................................7
Conclusion:............................................................................................................................11
REFERENCES:.............................................................................................................................12

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Part 1
Answer a)
Introduction:
Trend setting is an objective for the modern globe, wherein every specific business
venture primarily sets an objective to achieve customer satisfaction through standardized
services, quality product availability and a furnished ambience. In this race, a full-service
Glamour Salon model, subjecting a hair or a beauty salon, is capable in achieving grandeur in
the global business market by providing trend and simultaneously maintains a creative work
culture, which endows diverse and innovative ideas for its existing and potential customer base.
This is one creative business model witnessing a persistent growth in providing enhancement
towards clients’ physical stature as well as mental relaxation. Various factors contribute for the
success oriented in this business model, which would be vividly briefed in this report. This report
further focuses on the sales and service providence relative to this model. Among which some
are the competencies while few needs an improvised version. Further, the changes required in the
model are also served with an introduction and mitigations. The report next, advances with the
business plan for the chosen salon service along with some major relevant details.
In accordance to this business, few fundamentals are essential for an entrepreneur, owing
to the growth of this industry in the near future, the initiators should be aware about the business
codes and focus on long-term goals instead of short-term profitability. Sustainability is the major
buzz in the modern business world and this industry is promising as is analyzed from reviews1.
1 How To Start A Successful Hair Or Beauty Salon (2017) Lockhart Meyer Salon Marketing <http://www.lockhart-
meyer.co.uk/how-to-start-a-successful-hair-or-beauty-salon/>.

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Answer b)
Justification for the Chosen Business Model:
Glamour salons, as any hair salon or a beauty salon potentially provides both men and
women with the services relative to cleansing, cleaning, conditioning and enhancing the style
and charisma within the very person. Choosing this business model has several benefits, which
might be personalized simultaneously for market position. Firstly, this model serves as
innovative career advancement for the long trained hairstylists who can establish a brand. This
business category can serve to satisfy a community need as per customer base demand. This can
achieve a loyal clientele. Some of the many salon-marketing campaigns prove the success rate
for this business model. This business model can help in environmental sustainability through
green marketing using minimized amount of resources.
Part 2
Answer b)
Current Sales and Services Prevailing:
Existing Competencies:
The revenue charts for all types of salon services inclusive of hair, skin and nails in
addition with the industry retail recorded a growth of 3% as per the recent history relative to
study on salon industry and from the strategic managers for the salon consultancies. The entire
U.S. salon services and sales grew to $62 million. Firstly, the records present the number of
salons or the beauty centers range to 270,000 utilizing and selling salon hair products. Several
relevant studies present a robust increment in the profitability of the salon especially on the

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men’s salon services. Secondly, traditional independent salon chains are closing to encourage the
launch of family-economy service chains as well as suite rentals, additionally, men’s barbershop.
This is highly a standardized and growing market trend. Thirdly, services related to the ever-
evolving styles and colors relative to enhancing looks and hair respectively introduced in the
market is a strategic measure towards brand positioning. Finally, another witnessed factor for
success associated with the successful glamour salons is a well-trained team and the locations for
the services attract a huge customer base.
Segments requiring Improvements:
Technical advancements is a constant thing in this modernized world. In the advancing
methodologies including cloud computing, iPods, group couponing and social media provide
possibilities for new developments for the growth of this industry. Firstly, developing geo-
location programs that is the global positioning software on mobiles might prove to be helpful
for the salons in a way to reward existing and attract the potential customers. Secondly,
Employee incentive is another important field that requires considerable attention. Providing
benefits for the diligent caretakers will help in the sustainable growth for any business model.
This should be enhanced with the changing economy. Thirdly, flexible schedule is again an
important providence to both the customers as well as the staff in this busy routine set-up. This
would be an extra initiate to gain a good customer range2. Finally, walk-ins and repetitive
customers are the major categories in this business. Prioritizing both is an essentiality in securing
the sustained profit for the business along with correct and enough promotions. Another
important measure regarding the salon business is the POS software capable of tracking and
maintains records of discounts and relative promotions.
2 Emily Crone, 10 Steps To Opening Your Own Hair Salon (2015) NerdWallet
<https://www.nerdwallet.com/blog/small-business/10-steps-opening-hair-salon/>.

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Answer c)
Summary for Proposed Changes:
For the sustainable market position in the salon industry it is important to remain updated
concerning the styles as per demands and innovation alongside, with the technological support
that would in a definite way. A constant development subjected towards improvisations is
essential. Some of the changes that might be introduced in this section are enlisted as follows.
Firstly, the group couponing is an excellent method to enhance the business especially on
occasions like marriage. A focused week or duration promotes excitement in the industries where
collaborative efforts are recognized. Secondly, introducing the measures regarding the risk-
management for hair-care and beauty services is essential as the long listing of chemicals and
products along with the equipment used in a salon potentially indicates an accident-prone
atmosphere. In this context, injuries must be best treated with no avoidance of regulations is a
priority. Urgent services should be available in such cases. Thirdly, employee incentives as in
corporate industry, is important in this salon business model to maintain a standardized
performance from the staff. In cases, if the staff is diligently as pre-mentioned in the previous
part is contributing his/her time in taking care of the customers with extra attention and
innovative ideas, it is important to benefit them in financial way for the extra hours or minutes of
effort. Finally, in this context awards and recognitions are similarly important for the staffs.
Acknowledging the efforts with an annual benefit could be a methodology to provide them the
job satisfaction simultaneously, sessions should be conducted to invite different opinions from
the staff as they are the closest to the customers, this can be beneficial to sustain the long-term
goals.

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Part 3
Business Plan for Glamour Salon:
Prior to the setting up of a salon business, it is important to understand the market
fundamentals for attaining the long-term goals relative to this. Next is the focus of care for the
existing clientele. The servicing and hygiene should be standardized and maintained for each
client. The service again should be the reflection of the name set for the business.3 The
franchising methodologies are also essential in configuring the business arena. This section of
the report, introduces a business plan for a successful glamour salon.
The Name: Glitz & Care
The above mentioned name can be chosen to represent features of a glamour world, the
name ensuring the providence of care for the potential clientele, which of course is an
essentiality for the business model to sustain a customer base.
Proposed Location, size & scopes: A correct choice of location is extremely important
for the salon business to flourish as attracting new customers and promoting the new and
developed ideas on a regular basis become easier owing to a suitable communicating platform. In
terms of location choosing, the employers or the investors should provide an easy accessible
location for the clients. the environment in correspondence to the existence of the salon, should
be conductive to provide a relaxed and professional service. For such a community service, foot
traffic is extremely essential. To create a strong competitive advantage, compare shopping
concept is important thus a locality full of contemporaries is beneficial. The location chosen
3 B Nelson, The Fundamentals Of Running A Beauty Salon (2012) Forbes.com
<https://www.forbes.com/2012/04/20/whole-foods-revlon-ent-manage-cx_bn_0420fundsalonintro.html>.

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should be such that it is able to provide close proximity with other relative business and services.
Prior to setting up of the business, avoid or resolve any ordinances.
Next challenge concerning this is the fees and size incurred in maintaining the business.
At times, maintenance in the number of chairs become challenging, this should be done in
accordance to the size and scope of the salon. A bare-minimalist concern can be achieved with
smaller number of staff and low cost equipments while the game changers of the industry need a
lavish set-up for its staff and customers.
Proposed Target Market: Profiling the demographics correctly in the community is
essential as the marketing oriented with products or the services is subjected to the identified
customer base for the increment in profitability. This refers to the potential customer base
interested and would be benefited from the service providence of the business. Analyzing the
customers, products and finally evaluating the decision relative to this are few methodologies for
the same4.
i. Geographical Location: This field plays a major role as pre-described. The business
hours and the marketing styles relative to the situation of the salon business is a priority
in order to attract the customer base. For example, the salon located near to a bustling
strip mall focuses the attention of an entire family.
ii. Sex: In this modern version of the glamour world it concentrates on providing services
for both genders. An Unisex approach is the trend.
4 EF Sandlin, Start Your Own Hair Salon And Day Spa (2014) Google Books <https://books.google.co.in/books?
hl=en&lr=&id=uwAQBAAAQBAJ&oi=fnd&pg=PR13&dq=+start-your-own-hair-salon-and-day-spa-eileen-figure-
sandlin/1119439622+
+AllImagesMapsNewsVideosMore+SettingsTools&ots=QTjDvIgHN1&sig=fBZZIRl6rfGVi3chVnVmsOpjvts#v=o
nepage&q&f=false>.

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iii. Age: The ages of 20 to 35 are the prime focus for the application and experimentation of
innovations, as they serve as the verdict for such steps. While quality services would be
receptive to older generations, who might concentrate for young looks.
iv. Lifestyle: This salon service can focus on eco-conscious, married or unmarried and
college city dwellers.
Price list and Services Offered:
The services and the chosen products should such as to must potentially appeal the target
customers. For instance, the customer might be conscious about the effects of harmful chemical
on their skin, wherein, one should introduce organic products. The older age-group in concern
would demand more for an anti-aging solution. While the services relative to this business model
should potentially include the modern day benefits of manicure, pedicure, facials as well as
waxing prospects. Additionally, styling and coloring should be updated in accordance to the
trend. For appealing a particular culture, one might need to offer styles in relevance5.
Professional Products and Contacts of Chosen Company: Every standardized salon
services concentrates on the use of exclusive brands in the interest to provide its customers with
the best deserving assistance for the nourishment of their beauty. Some of the chosen companies
or brands for the beauty products include L’Oreal, Redken, Wella, Pureology, Bumble and
Bumble and Paul Mitchell. These target the mega retailers for the supplies to the various and
diverse salon centers. Each of these big brands have a successful corporate infrastructure to
5 Dion Hinchcliffe and Peter Kim, Social Business By Design (2012) Google Books
<https://books.google.co.in/books?hl=en&lr=&id=pk9LefSEyCAC&oi=fnd&pg=PR7&dq=Hinchcliffe,+Peter,
+Dion+and+Peter,+Social+Business+By+Design:
+Transformative+Social+Media+Strategies+For+The+Connected+Company+(John+Wiley+%26+Sons,
+2012)&ots=-QDn9wAfR6&sig=FE0J600aM5Ulis9VVo0eYoJre8c#v=onepage&q=Hinchcliffe%2C%20Peter%2C
%20Dion%20and%20Peter%2C%20Social%20Business%20By%20Design%3A%20Transformative%20Social
%20Media%20Strategies%20For%20The%20Connected%20Company%20(John%20Wiley%20%26%20Sons%2C
%202012)&f=false>.

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provide the assistance needed for their customers even when they supply products to the salons
or retailers.
IT Salon Management Programs: There are several available software available in the
market for the management issues in relevance to tracking the orders and the updates from the
clientele especially surrounding the booking schedules. The POS software is helpful for the
same. For example, Zenoti’s appointment book is great software to manage with the calendar
dates. Online booking facilities for the customers should be available along with applications
available on the mobile phones for easy access to check-ins.
Payments modes: This area should be flexible between debit/ credit card, digital cash
and the cash on delivery systems for the clients.
Role for the senior: The senior should be designated to higher-level management for
deciding upon the supply chain and infrastructure related issues.
Role of the Assistant Staff: This group of employee should be chosen to provide a
standardized care to the target as well as the existing customers for the business.
Intended Seasonal Marketing: each season, in accordance with the need for the skin
products are to be chosen relatively. This would include oil free for summer and humid season
while moisturizing products for winters, which should be promoted accordingly.
Conclusion:
The salon services intend to provide an internal assistance in enhancement of beauty and
care for the individuals all over. The sales and services from the salon end is a crucial segment
that requires management for the maintained sustainability of the business model. This growing

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aspect in the business world with a strategic business plan as is suggested in the report is capable
to gain a persistent growth with considerable changes and flexibilities.