Strategies for Improving Glenmore Hotel's Facilities and Services

This report provides a detailed analysis of the areas needing improvement at Glenmore Hotel, a budget hotel chain planning to expand across the UK. It identifies key issues such as cleanliness, comfort, room services, staff behavior, and food quality. The report includes expert opinions and suggests practical solutions like installing advanced showers and king-sized beds, replacing old linens, renovating rooms, and implementing staff training programs focused on customer interaction. It also proposes offering complimentary breakfast and catering to diverse customer tastes to increase satisfaction. The report concludes with recommendations for maintaining cleanliness, renovating rooms regularly, and training staff to improve customer relationships, ultimately enhancing the overall customer experience and competitiveness of Glenmore Hotel.

Running head: IMPROVING GLENMORE HOTEL’S FACILITIES AND SEFVICES
Improving Glenmore Hotel’s facilities and services
Name of the University
Name of the Student
Author Note

Report structure
The report on recommendations made for improving Glenmore Hotel’s facilities and
services would have a detailed structure. The stages of the report include:
Title page
Executive summary
The executive summary includes the purpose of the report. It also gives a brief
description of Glenmore Hotels along with highlighting the problem areas. The summary also
gives the systematic analysis of the problems and the methods to solve these. The executive
summary includes the changes and modifications given in the report that are required to solve the
problems.
Table of contents
Introduction
It includes a description of the Glenmore Budget Hotel chain and its performance in the
last three years, the hotel’s plan for expanding to other parts of UK and the problems faced by it
currently.
Glenmore Hotels’ performance compared to other budget hotels
Comparison of Glenmore Hotels to other starred hotels and its current ranking and stats
regarding customer satisfaction.

Areas that need improvement
 Cleanliness
 Comfort
 Room services and facilities
 Staff behavior
 Food
Analysis Section 1
 The first major problem facing the hotel
 Expert views on the ways to solve the problem
 Installation of advanced shower and king-sized beds and replacing old bed linens
with new fresh ones
 Consider the implications on budget and then make necessary changes
Analysis Section 2
 Second major problem that includes clean hotel rooms and shower room
 Removing thin-papered walls with strong attractive walls
 Study conducted on customer priorities in budget hotels
 Replacing filthy shower curtains with clean ones preferably white curtains
Analysis Section 3
 Third major issue of food services
 Providing fact sheet statistics to analyze customer satisfaction

 Implementing schemes like complimentary breakfast to increase customer
satisfaction
 Catering to the taste of customers in different parts of UK
 Argument put forward by experts regarding the growing competition amongst
budget hotels
Analysis Section 4
 Fourth and most important aspect of customer satisfaction, staff attitude
 Importance of staff attitude to improve customer satisfaction as stated by experts
 Glenmore Hotel’s staff attitude and complaints by customers
 Proper training of staff on customer interaction
Conclusion
 Detailed summary of the main points discussed in the report
 Areas majorly focused tips for Glenmore Hotels to improve on those areas
Recommendation
 Replacing old worn out and dirty bed linens with new, fresh and unique ones
 Hiring staff that have advanced knowledge on maintaining cleanliness on regular
basis without straining hotel expenditure
 Renovating rooms on regular basis, mending worn out thin-papered walls and
replacing old cushions
 Ensuring placement of clean curtains in shower rooms, bath tub and wash basin has to
be regularly cleaned as well

 Training hotel staff on how to improve relationship with customers through polite and
caring behavior
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